How To Collect More and Better Testimonials for Your Online Course
Jul 19, 2023
Selling digital products is a great business to be in right now, especially online courses.
Whether you are just starting out or are a seasoned course creator, you should know by now that collecting great client testimonials is key to increasing your sales.
I think of it like college. Would you invest in a school that doesn't have credibility?
The same happens in online education. People want to feel confident buying from an expert who knows their subject and from whom previous students have gotten positive results or had a good overall experience.
Join me as I share how you can collect more and better testimonials for your online course and become that person.
Don’t Be Afraid To Ask For Testimonials
Every action has a consequence, right?
So, how do you expect to collect more testimonials if you are not asking?
You don't want to harass your students and get a bad reputation, but that worry shouldn’t prevent you from finding smart ways, tools, and situations to ask for testimonials and reviews.
It’s a logical “plant and harvest” situation. The more you ask, the more you’ll get.
Your “asking” strategy doesn’t have to be complicated or stressful.
It is just about asking.
Since every course has a different format, hosting platform, and many other variables, I can’t share a perfect formula for success.
Still, you can do simple but effective things like the following:
Send an automated email, SMS, or social media message to every buyer of your course after a certain amount of time has passed or if they completed the material.
Start a social media discussion asking for feedback about your course. You’ll be surprised about how positive this can be for your programs.
Start private conversations with your students about the course material and invite them to leave you a testimonial if they seem positive about their experience.
For Justin Welsh, the best way to collect testimonials is by embedding a Testimonial button on the last lesson of his courses:
Simplify the Testimonial Collection Process
While many people would happily leave you a testimonial if you ask, you must consider that you may miss out on some social proof opportunities if the process is not stupidly simple.
Most customers don’t leave a testimonial because they lack the time or energy to add an extra task to their to-do list.
You must make the collection process as easy and short as possible (I can’t emphasize this enough), or people will procrastinate and forget about it.
That is why I love Testimonial.to as a tool to collect and showcase customer testimonials.
Testimonial.to provides a collecting widget you can set up in two minutes and share with your clients as a link, allowing them to share their experience in text or video in seconds.
You don’t need to code or design; they don’t need to do anything but share their love. 😍 This is super convenient and works wonderfully in many ways.
I will dive deeper into how this tool can help you get your best testimonials ever. Those that your online course prospects will read and won’t be able to forget. 💰
Guided Feedback Is Always Better
Something I love about Testimonial.to’s collecting widget is its many customization options.
The top one is that you can provide guiding questions or prompts (in text or a video) so that your customers are not blank when they are to give you their review.
This may sound obvious, but it is a game changer. You are simplifying the collection process and telling them what to talk about to give you an output that serves your marketing purposes better.
If you have tried it before - asking your customers to “leave a review” can be a hit-or-miss.
Guiding your customers to talk about specific aspects of their experience is a best practice you should always pay attention to.
Testimonial.to’s collecting widgets does a great job here.
Besides, you have many other customization options, like adding an explanatory video, customizing the fonts, colors, and branding, watermarking the videos you collect, gathering social profile information, star ratings, redirecting to a custom “thank you” page, and more.
Another cool thing about Testimonials is well expressed in the words of Kevon Cheung, who helps creators consistently show their work publicly:
People are talking about your business in so many ways that relying on direct testimonials and reviews to spread the word about your projects is falling short.
Testimonial helps you use social proof from basically everywhere on the internet.
Social media, YouTube, SoundCloud, Slack, and anywhere else you want.
It really helps your message become more powerful.
I will talk more about the opportunities that Testimonial.to offers to improve your marketing efforts.
Incentivize People To Share Their Honest Experiences
This may sound a bit harsh, but it is a reality: people mostly care about them only.
In many cases, if your requests are not converting, consider incentivizing your former students to leave a testimonial.
In exchange for their feedback, you can offer the following:
Extra modules of your course
Discounts on another program (existing or upcoming)
A free video training
A Notion or Google Sheets template or a similar useful file