Table of Contents
- Why You Should Start Collecting Customer Testimonials
- 1. People Trust Other Ordinary People
- 2. You Can Boost Your Website Conversions
- 3. More Sales
- The Perfect Testimonial Request
- How to Request Testimonials
- 1. Ask Multiple Times
- 2. Testimonial Request Email
- 3. Testimonial Forms
- 4. Text Messages
- 5. Social Media Request
- 6. Ask In Person or Over the Phone
- 7. Offer Incentives
- How to Use Gathered Testimonials
- Testimonial Page
- Landing Page
- Marketing Materials
- Helpful Tips For Getting Started
- Identify Your Target Audience
- Decide How You Are Going to Ask for Testimonials
- FAQ: Collecting and Using Customer Testimonials
- 1. Why are customer testimonials important for my business?
- 2. How can testimonials improve my website's conversion rate?
- 3. What are the best ways to request customer testimonials?
- 4. Should I ask for video testimonials?
- 5. What if the customers refuse to give a testimonial?
- 6. Where do I display my gathered testimonials?
- 7. How do I make sure my testimonials pop?
- 8. Can I give any incentives for a testimonial?
- 9. How do I collect testimonials when I have more than one type of customer?
- 10. What if the customer does not respond to my request?
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Title
7 Proven Ways to Get Testimonials (Including Video Testimonials)
Date
Feb 8, 2025
Description
If you want to get customer trust faster and increase your sales, you should start getting more testimonials. Check out these 7 proven tactics and make it happen.
Status
Current Column
Person
Writer
Customer testimonials, in today's competitive business landscape, play a very important role in credibility and trust-building with potential clients.
It is very essential for a business to show real customer feedback in order to improve its reputation while influencing purchasing decisions.
In this article, we will look at 7 tested ways through which one can garner testimonials effectively and, most powerfully, the use of video testimonials.
The included strategies will help you amplify and leverage the testimonial collection process, amplified by the credibility of your brand.
Get access to actionable tactics and the best practices that are going to arm you with everything you need to really get more customer testimonials for business growth and success.
Why You Should Start Collecting Customer Testimonials
1. People Trust Other Ordinary People
With a growing tide of skepticism against traditional marketing, authentic voices—like those from the happy customer—cannot be equaled.
It is quite easy for prospective buyers to give credence to their peers and take their word, rather than to any smoothly crafted advertising copy. Any business featuring the voice of the ordinary, in such instances, humanizes itself, hence becoming able to connect well with its audience.
These testimonials are like a lighthouse, a social proof that gives assurance to new clients and the confidence to make purchases.
More importantly, if customers see that other people just like them have experienced great results from using a product or service, then they will be more likely to believe in its value and effectiveness.
Embracing the principle of "People Trust Other Ordinary People" underscores how important customer testimonials are in creating credibility, establishing trust, and finally driving business growth in the competitive marketplace today.
2. You Can Boost Your Website Conversions
Have you ever been to a site and, after reading positive reviews left by other customers, felt more confident in making a purchase?
That's the power of customer testimonials in action! There is no better way to increase your credibility and turn more visitors into customers than sharing the feedback of your happy clients on your website.
When people see that others have had a great experience with your products or services, they will trust you more and feel more at ease when making a purchase from you.
Customer testimonials are essentially virtual thumbs-ups from real people, showing potential buyers that they can trust your business.
Through the collection of more testimonials, you will make the online space welcoming and trustworthy, reflecting credibility and encouraging visitors to take action: make a purchase.
So go ahead, collect those testimonials today, and watch your website conversions soar!
3. More Sales
Do you want to increase sales and get more customers in your business?
Customer testimonials are the missing link you have been looking for. Potential buyers, whenever they come across positive reviews left by other satisfied customers, feel trust and credibility that could mean more sales.
Think about it—if you were between two products, and one had glowing testimonials from happy customers, which one would you ultimately choose?
You're showing feedback from real people who have had a great experience with your products or services, social proof that will push hesitant buyers to make the purchase.
Customer testimonials are the virtual equivalent of a recommendation and offer assurance about the quality and the dependability of what you deliver.
So start collecting more today, and begin watching your numbers go up the ladder of increased sales.
It really is too good an opportunity to miss for developing business to reach and welcome aboard many delighted customers.
The Perfect Testimonial Request
Now, asking for testimonials: there are just a few really important things you can do to make the ask more effective.
First is to be specific in your request: let your customers know exactly what you want to see in their testimonials.
And make it easy for the customer to describe the comment they had on a feature of the product, their general experience, and the specific results.
Good instructions can help the customer give his testimony in such a way that the future customer may relate to the information.
Provide easy ways that allow them to give their testimony easily, so they would not have problems when filling out a feedback form on your website or even sending feedback via email and direct messages. Remember, the easier it is for them to share, the more likely they are to do so.
Timing is another critical consideration.
Try to request testimonials when the experience with your product or service is still fresh in their minds, which may lead to more genuine and enthusiastic responses. Another idea is to offer some kind of incentive as a small token of appreciation for their time and effort.
It could be a discount, a small gift, or even a feature that shows their business with their testimonial. Finally, always show appreciation for their feedback. Let the customers know how much their testimonials mean to you and how they can help others make an informed decision.
By incorporating these elements in your testimonial request process, you can be in a better position to get powerful and effective testimonials that will help in building up your brand to increase sales.
How to Request Testimonials
1. Ask Multiple Times
It is important to request testimonials in different ways in order to increase the likelihood of more valuable customer feedback.
You cater to their preference and make it easy for them to give feedback by offering several channels for customers to give their testimonials.
The consistency and persistence of your requests show that you value their opinion, but the time and effort put into sending too many requests might make them overwhelming and annoying.
Respect their time and preferences; rotate the requests for testimonials among different platforms or methods in a way that the feedback is varied but, at the same time, keeps a positive relationship with customers.
2. Testimonial Request Email
There are best practices to follow when asking for customer testimonials over email. First, personalize your email so that it may seem more sincere and relevant to the recipient.
Clearly explain what you're asking of them and give guidance on the kind of feedback you're looking for. Make it easy for the customers to give a testimonial—just one click on the feedback form or the possibility of a simple reply.
Be grateful for their time and feedback; some small gift may also be sent to the customers as an incentive to thank them.
Lastly, follow up politely but not excessively to increase the chances of getting a response.
3. Testimonial Forms
A nice way to collect more customer testimonials for your business is to use testimonial forms.
First, create a very simple and user-friendly form requesting customers' feedback.
Add specific questions into the form that direct the customer on what to write, making it very easy for them to provide meaningful testimonials.
It can also be tailored with fields capturing essential information: name, location, and experience with your product or service.
Make sure the form is accessible from your website or email campaigns.
Encourage more customers to share their good experiences and expand your testimonial collection with a better-designed form, making the testimonial submission process easier and faster.
4. Text Messages
One of the most powerful ways to source feedback from customers is by asking for testimonials via text messages.
Keep the message short and personalized; state clearly what you are asking for and include a direct link to either a feedback form or a platform where they can easily post their testimonials.
Timing is an important factor, so consider sending a message not long after a customer made a purchase or had a positive interaction with your business.
Be sure to thank them for their time and his or her feedback, but do not invade their personal space with too many messages.
Hello
[FIRST NAME], I hope you're doing great! We'd love to hear about your experience. Could you share a short video testimonial? It takes just 2 mins! Click here.Using text messaging can make it easier and more accessible for customers to increase the likelihood of a response from them with a request for a testimonial.
5. Social Media Request
Asking for customer testimonials through social media can probably be one of the best ways to engage the audience and obtain feedback.
Begin with creating an attractive post inviting customers to share their experience with your product or service.
Use visuals or videos to make your request more eye-catching and appealing.
Consider running a testimonial campaign or contest to incentivize participation and make it fun for customers to share their stories.
Be sure to respond quickly and positively to any testimonials you receive as a sign of appreciation and to encourage more.
Use the power of social media to amplify customer testimonials, showing the wider world the positive experiences of your satisfied customers.
Get access to our 40+ Free Testimonial Templates by clicking here 🎨
6. Ask In Person or Over the Phone
The most important thing is that any asking for a customer testimonial, either in person or over the phone, should be very personal and from the heart.
Go about by expressing to him or her true interest in what that customer has encountered while dealing with your products or services.
Give them an understanding that their responses carry a high rate and encourage their openness.
Be prepared with specific questions in order to guide the dialogue, making it also easier for them to give their review.
Always thank customers for taking the time to participate and consider thanking them in an appropriate way after the testimony.
That personal touch of face-to-face brings a lot of depth to customer testimonials, not as fake but far more convincing because they came about through in-depth interviews.
7. Offer Incentives
Incentivizing can really fire up the power to ask and collect more customer testimonials for your business.
Offer an offer, discount, coupon, or freebie of some sort to customers in return for a testimonial, and try to entice them into leaving their feedback.
Ensure that the incentive is attractive to and relevant for your target market for better response rates.
Implement a referral program whereby, for every testimonial given, the client will have some other benefits.
Do this way, however, that the incentives do not destroy the authenticity of the testimonials.
Genuine feedback is important in building credibility with potential customers.
This is how easy it is to use Testimonial to send gift cards to your reviewing clients:
This is a way to motivate more clients to share their positive experiences with the purpose of increasing your testimonial collection.
How to Use Gathered Testimonials
Testimonial Page
Once you have your first testimonials, you can create a dedicated testimonial page or “Wall of Love.”
A Wall of Love is a digital page where you can showcase the love your clients send you through testimonials and reviews.
Imagine a landing page focused on the best experiences of your most amazing clients!
Put everything in one place:
- Video testimonials
- Text testimonials
- Comments from social media
- And more
If it sounds cool, take a look at one.
For example, Blaine Anderson does a great job with her dedicated testimonial page.
The experience was able to say more than my words.
The best is that as a Testimonial.to user, your Walls of Love are fully customizable (they will match your website’s skin perfectly.) 🤫
Use your creativity to make it look amazing or get the help of AI to design the Wall of Love that best fits your website.
You can set your dedicated testimonial page in a few different ways:
- Use the testimonial.to page that comes with your account
- Use a custom domain with the testimonial page that comes with your Testimonial account
- Add a link on your website’s menu that redirects to any of the two options above
Landing Page
Whether you want to use a dedicated landing page or not, you can always create embed codes and add them at specific places on your website pages or landing pages to generate an overwhelming sense of positivity for your site visitors.
Imagine that after explaining how your product or service solves your prospective customer's problem, the next thing they see on your site is a perfect compilation of former customers testifying that your product is remarkable, outstanding, useful, and, in summary, it works.
These embedded Walls of Love can be a great supporting resource for:
- Homepages
- Product pages
- Pre-sell pages
- Feedback pages
- Checkout pages
- Conversion landing pages
- Anything else you can think of
Marketing Materials
Here are some effective ways to use testimonials in your marketing materials:
Social Media Posts
Turn positive feedback into shareable graphics or video testimonials.
Email Campaigns
Include client testimonials in newsletters and promotional emails.
Case Studies
Flesh out testimonials into fuller success stories.
Sales Materials
Get quotes for the brochures, proposals, and presentations. Strategic use of testimonials to see real customer success will elevate engagements and conversions!
Helpful Tips For Getting Started
Identify Your Target Audience
Before you can start gathering testimonials, you need to know who you are trying to target. The right testimonials will attract more of your ideal customers, but first, you have to define them.
1. Look at Your Existing Customers
Who are your happiest customers? What is the business industry?
Which problems did the product or service solve for these clients?
By finding common features in your best customers, it becomes easier to focus on those testimonials that resonate with similar persons.
2. Understand Their Pain
Think of what problems the customers face prior to reaching out to you.
What are the goals of a customer? The testimonial starts making sense to many when they relate to your solution of solving similar kinds of problems.
3. Segment Your Audience: Not all customers are created equal.
If you serve different types of clients, try gathering testimonials for each. This makes your marketing speak directly to their particular needs.
4. Check Out Your Competition: Look at who is being targeted by your competitors.
Are there gaps in their audience that you can zero in on? It may help further refine your messaging and make your testimonials even stronger.
Knowing your audience means the testimonials you gather will truly resonate, and then you use those to gain more of the right customers.
Decide How You Are Going to Ask for Testimonials
Now that you know who to target with your request for a testimonial, the next question is how to approach them. The key is to make the process easy and natural for your customers. Here is how you determine the best approach:
1. Consider Their Preferred Ways of Communication
Do your customers prefer e-mail, social media, or face-to-face interactions? If they are busy professionals, a short e-mail might work best. If they are more active on social media, direct messaging may work better.
2. Reflect on Their Experience with Your Business
If they've just completed a project with you, a ridiculously timely follow-up email, while the experience is very fresh in their minds, will probably yield a fantastic testimonial. A more involved review may be worthwhile for the long-term client.
3. Make It Easy
People will be more inclined to respond if it is convenient. Allow them to give testimony in other ways, such as a short survey, a quick reply by email, or even a recorded video if they feel comfortable doing so.
4. Personalize Your Request
A generic request is not going to be nearly as effective as one that is personalized. Use specific details from their visit to show that you care about their feedback.
By choosing the right method, you’ll get more testimonials that truly connect with your audience!
FAQ: Collecting and Using Customer Testimonials
1. Why are customer testimonials important for my business?
Customer testimonials establish credibility and trust with potential clients.
People will take real feedback from other customers more seriously than traditional marketing.
Testimonials provide social proof that others have had a positive experience with your product or service, and this can go a long way in increasing conversions and sales.
2. How can testimonials improve my website's conversion rate?
When potential customers see positive testimonials on your website, they feel reassured about their purchasing decision.
Testimonials create trust and reduce skepticism, making visitors more likely to take action, whether it’s making a purchase, signing up for a service, or requesting more information.
3. What are the best ways to request customer testimonials?
Ask at the right time – Right after a successful purchase or project completion.
Use multichannel: Email, social media, texts, and in-person requests.
Make it easy: Only include a simple feedback form or an email template, or even a direct link.
Give them incentives: A discount, a small gift, or public praise could be really effective.
Personalize it: Add some real-life details of the experience so your request does not read like something written by a bot.
4. Should I ask for video testimonials?
Yes! Video testimonials are impactful, credible, and authentic. They put a face and a voice to the words, making the feedback credible. If possible, have satisfied customers record a short video speaking about their experience.
5. What if the customers refuse to give a testimonial?
Some may just be really busy, others might not know what to say. So, help them:
Give them a few leading questions to get them started.
Offering to draft it based on their input and have it approved.
Making it as painless and simple as possible.
6. Where do I display my gathered testimonials?
Testimonial page – Wall of love showcasing all customer reviews.
Homepage – Establish trust immediately for new visitors.
Product and service pages – Support purchasing decisions.
Landing pages – Enhance conversion rates with powerful social proof.
Marketing materials – Use in brochures, email campaigns, and social media.
7. How do I make sure my testimonials pop?
Be specific – Testimonials should speak to a specific benefit or result.
Use names and photos – Makes the feedback more credible.
Vary the format – Includes text, video, and social media screenshots.
Keep them up to date – Refresh the testimonials regularly to keep them relevant.
8. Can I give any incentives for a testimonial?
Yes, but keep the testimonials real. You can incentivize customers to share their experiences with offers such as discounts, exclusive content, or public shoutouts without losing credibility.
9. How do I collect testimonials when I have more than one type of customer?
Segment your audience and gather testimonials that speak to each group's particular needs. This makes marketing more personal and makes the testimonials more relevant for different customer types.
10. What if the customer does not respond to my request?
Send a friendly reminder a few days later with thanks for their time. If you still hear nothing, try alternative communication or approach the timing differently.
Follow these best practices, and you will be in a position to collect high-quality testimonials that build credibility, bring in new customers, and drive business growth!
Start using Testimonial today.
You can effortlessly request, collect, organize, and showcase your reviews and testimonials with one tool: Testimonial.to
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