How to Get Amazing Customer Testimonials (With Real Testimonial Examples)

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You can collect social proof and add it to your customer testimonial page automatically. Learn how with these amazing customer testimonial examples.

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If you want to sell your products or services, people must trust you first.

This is especially true if you run an online business.

Why would people send you their hard-earned money if they don't think you are trustworthy?

Since customer testimonials are powerful tools to help you build credibility you should start taking them seriously as your way to influence purchasing decisions.

In this guide, I will explore the importance of customer testimonials in a more profound way as well as provide you with five examples of text and video testimonials to demonstrate why social proof impacts the choices of potential customers like nothing else.

The Psychology Behind Client Testimonials

To understand the importance and power of testimonials in the minds of your prospective customers, you need to go back to the basics.

Case studies, video pages, social media posts, success stories, ads, and every other marketing asset that works has its foundation on the same marketing and psychology principles.

Let's highlight a few of them.

We humans are social beings. That means we are wired to seek validation from others.

We want to feel part of our group and fit in.

This innate desire for social acceptance is so strong that it will eventually influence how we see the world and our decision-making processes.

That’s why when your favorite musician wears a branded T-shirt at a concert, or a YouTuber you admire recommends a product, they become appealing to you almost by default.

Almost everyone wants to emulate leaders, models, and examples because the masses adore them and respect them.

It's all around belonging, validation, and fitting in.

Trust Is Crucial for Business Success

Appealing to your prospect's need for belonging helps you remove most (if not all) of the barriers that separate you from winning their trust.

It's simple.

When the content of your customer reviews and testimonials solves your prospect's objections and questions, you will be able to unblock barriers that even some experienced salesmen won't.

Showing, telling, and trying to convince people takes time if you do it alone.

Don't try to force trust, or you will damage the business-client relationship altogether.

Just think about traditional advertisers: they try to get into your mind and influence it by constantly competing for your attention in all the ways possible.

You can ask your customers or run a poll: while users like to learn about products and services in videos (over text formats), they dislike that these are shown to them involuntarily.

To speed up your results, you should find and apply organic and inbound marketing methods (like using testimonials) to reach a state of trust faster.

Skepticism, fear, and objections will be lost against the transparency of the stories from real happy customers.

Storytelling Drives Conversions Like Crazy

Remember that marketing is all about connection.

So, in many cases, sales are won at a very emotional level.

Landing pages that quote testimonials or, even better, showcase them as visually appealing social media testimonials or testimonial videos have higher chances of converting traffic into sales.

This is mainly because of the stories that your pages are telling.

While testimonial marketing tools can make your pages look impressive and impact your visitor's mind at first sight, this is not the only reason they will convert.

The visual aspect is important, but testimonials also carry strong psychological benefits with it.

We humans are heavily driven to learn and relate to other humans through storytelling, which is why testimonials are so powerful.

If you want to prove to your prospects that your products truly work and your company is the best, you need to use honest reviews and case study testimonials.

3 High-Quality Customer Testimonial Examples

OK, I hope that the explanation I just shared with you gives you enough context to understand why you should get started with testimonial marketing.

Now, I will share five high-quality customer testimonial examples with you and describe how this customer feedback helped these companies achieve more conversions.

1. Kenneth Cassel about Testimonial.to

This is one of our testimonials, actually.

As you can observe, Kenneth directly tells our prospects that our solution has made him money.

And it's not just an assumption. He confirms that many of his customers told him he decided to buy Vim because of the reviews.

How can Kenneth's feedback help Testimonial?

As you most likely know, our product is mostly a paid product.

Sometimes, people fear investing in a solution because they feel it's just one more expense that will eventually become a burden.

However, according to Kenneth, Testimonial.to will not only solve your time and effort problems but also make you money.

Such assurance can remove money-related objections and justify, in the minds of our prospects, the payment of a monthly fee because if you're going to sell more consistently, the subscription will pay itself.

2. Jessica C. about Clearstream

Jessica provides a quick overview of her experience with Clearstream.

She illustrates how some of the main benefits highlighted on the website have been true for her and adds some customization by emphasizing how the Planning Center integration "is amazing."

How Can Jessica’s Customer Testimonial Help Clearstream?

The power of this testimonial comes from the fact that it becomes supporting evidence.

Clearstream's website can state that it is affordable, easy to learn, focused on churches, and has quality support, but what makes it valid is the fact that one of its users actually claims this, not just the website copy.

Jessica also mentions that she's a new user, and while someone may see this as a downside because she has just used the service for "a couple of months," it can be good something in Clearstream's favor.

Why? Because at least from my perspective, when an old customer talks about a service I usually wonder if maybe things have changed since they signed up.

The fact that the new user confirms that he didn't have any issues tells me that the service is working and fully operational, prompting me to sign up now.

3. Justin Jackson Client Testimonial About Rewardful (Video Testimonial)

Justin Jackson is the co-founder of Transistor, a podcast hosting tool.

In this video testimonial, he mentions that Transistor runs an affiliate marketing program using our client, Rewardful.

It is very impactful to hear Justin claim their Rewardful campaign is the marketing channel that drives the most revenue.

How Can Justin’s Customer Testimonial Help Rewardful?

Justin is a business leader with over 40k followers on X. His product is an important competitor in the podcast-hosting industry.

More important than what I say is that you watch his Rewardful testimonial, which is at the top of this Wall of Love.

Justin is an example of a customer whose claims are not to be ignored.

These are a few things that he said:

Transistor has +700 affiliates working for them via Rewardful

They can track their affiliate's performance, pay them, and more

Transistor would have never grown as fast as it did without Rewardful

Justin claims he is a "big fan"

He highly recommends this software compared to competitors because it is affordable, has better technology and support is better

If an influential person said things like that about your product, would you be happy?

I guess you know where I am going.

How to Get the Best Testimonials to Add to Your Website

If you had testimonials like the ones I just shared, ready to be posted, showcasing them on your website would definitely be a game-changer for your marketing.

The great news is that you can have them without a lot of hassle.

All you have to do is sign up for a tool life Testimonial, and then you will have access to features to request, collect, and showcase marketing testimonials.

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One of the best upsides of using Testimonial is the type of testimonials that you will get.

You may think the examples I shared above are not typical client quotes, and they are just the best testimonial examples I could find.

That's not true at all. Testimonial.to customers have testimonials showing that type of customer satisfaction all of the time.

Testimonials for The Dream Studio Course

What is their secret?

Asking for testimonials using testimonial collection pages.

Our collection pages ask customers to provide specific details about their experiences with your company.

That makes it easy for customers to provide a testimonial that tells a story and showcases positive customer feedback.

So, by creating a great testimonial collection page with prompts and a specific call to action, you can avoid spending time interviewing testimonial candidates (and processing large testimonial files).

Instead, you can just ask for a video or written testimonial, and your customers will be able to share their experiences using your product or service by following your instructions.

It sounds simple, but many companies fail at gathering powerful customer testimonials because they don't use specific questions or use videos to guide them during the process.

Tips for Creating Effective Customer Testimonial Pages

What is the purpose of writing a blog post if I don't give you a blueprint or guide?

This is a great example of an effective testimonial collection tool:

You can use it to gather authentic testimonial quotes from customers (or videos).

This example of a testimonial page has a simple design, but it can get you hundreds of testimonials to use.

The entire testimonial collection process looks like this:

1. Prepare to Ask For a Testimonial

Customers use your product

You brainstorm questions you can ask on your collection page

You sign up for Testimonial and set up your campaign in a few minutes

2. Ask Your Customers and Collect Different Types of Testimonials

Start collecting testimonials. Send your first testimonial requests using our Automated Email Assistant

Your users will see your customer page or collecting widget and share their experience based on your prompts

These real customer stories will hit your dashboard (you will see the newest on top of the page)

Testimonial provides you with resources to organize, tag, edit, and manage your new testimonials across different spaces

3. Showcase Testimonials From Customers

You can share your customer or brand experiences on your website or across the web as marketing assets

The text testimonials embedded with our software will prompt prospects to say your page is beautifully designed

The professional video quality of our collection tools will make the content on your website stand out

Okay, now you know what to do if you want to nail down testimonial marketing.

Investing in a company logo is cool, but testimonials make a difference.

Get started today by signing up for your Testimonial free trial, or send us a message here if you have any questions about the product.

How to Get Amazing Customer Testimonials (With Real Testimonial Examples)