38 Interesting Social Proof Examples You Can Copy For Your Website
Date
Jan 16, 2025
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Boost your website's performance with 38 compelling social proof examples. Learn how to win customer trust and drive more conversions now!
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Current Column
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You just launched a new website for your business. When you open your analytics tool, you see nobody visiting your site. Even worse, when you do get visitors, they seem to leave without purchasing. Customers need to see proof that your business is legit before they feel comfortable buying from you. The good news is that social proof examples can help boost your website’s credibility and build your visitors’ trust. This article explores examples of social proof, such as Social Proof Pop Up that can help you quickly improve your website and increase sales.
One of the best ways to find interesting social proof examples to copy is by looking at what others do to boost their websites. As you’ll see, this list isn’t just a collection of random testimonials. Instead, you’ll get a variety of engaging, interesting, and visually appealing social proof examples to inspire your website, and of cours, with the help of testimonial software.
What is Social Proof? Why Does it Matter?
Author Robert Cialdini coined the term social proof in 1984 in his book Influence. This phenomenon is also called informational social influence, and essentially, it’s the idea that people copy the actions of others in an attempt to emulate behavior in certain situations. For example, if someone isn’t sure how to act in a social situation they may not have encountered, they take clues from the people around them.
If someone is at a gala for the first time, it’s natural for them to observe their surroundings to ensure they fit in and act the way everyone would expect them to act. In marketing, social proof covers a similar idea – when people shop, they look for reviews, recommendations, and ways others have used a product before making their decision.
Why Reviews and Testimonials Influence Buying Decisions
This is why online stores work so hard to get people to review their products – it’s a form of social proof that works wonders for increasing the number of people making purchases. Social proof in marketing includes:
Online reviews
Existing customers
Media coverage and more
Let’s learn more about why social proof is necessary and the various types your business should use to improve its brand reputation.
38 Interesting Social Proof Examples You Can Copy For Your Website
1. Testimonial's Wall of Love
Testimonial is a tool that streamlines collecting and displaying customer feedback, making it faster and more efficient. With Testimonial, you can:
Send automated requests
Capture testimonials in various formats (text, video)
Import reviews from third-party sources
Testimonial also provides features like an embeddable “wall of love” widget, allowing you to showcase customer experiences directly on your site without hassle. This simplifies the collection and presentation, making building trust and credibility with new visitors easier.
2. 99designs
99designs takes an unconventional approach to its testimonial page. Using a star-rating system not usually seen in the B2B sector, the page is headlined with an eye-catching video with customer reviews below it. The page allows users to sort through customer reviews by category so they can read the ones most relevant to them.
3. Slack
Slack‘s customer testimonials are under Customer Stories, which highlights an individual company per post. Slack uses individual testimonials to highlight key product features and how the customer used them—a genius way to give a product tour while letting happy customers sing your praises.
Each review features a quote summarizing how Slack helped the customer’s business. Visitors can click on each blurb to learn more about the specifics of that customer case study and gain even more insights.
4. Dribbble
Dribbble's “wall of love” is clean and straightforward, with highlighted quotes, names, and photos. What we love about this page is how honest and straightforward the user reviews are.
It‘s quickly clear to a reader that these testimonials haven’t been altered or edited — which lends the site a degree of authenticity and trustworthiness that might convince someone to start using the product.
Pro tip: Avoid over-editing your customer‘s testimonials. Otherwise, it’ll sound like you wrote them even though you didn't.
5. BioClarity
BioClarity's cruelty-free, plant-derived skincare line is about one thing: being green. Green is all over the website, and its Instagram is filled with images of people applying green serums to their faces. In this case, pictures are better testimonials than words, but BioClarity still uses both.
On its results page, visitors can see photo collages of customers before and after using the product, as well as enthusiastic videos and words of recommendation—all in a soothing green theme. Visitors can click on the reviews page to read in-depth product reviews from real customers from the results page.
6. Robyn Kurdas
Digital designer and marketer Robyn Kurdas also uses customer testimonials on her website as quotes. Rather than creating a testimonial page, she puts them at the bottom of her “About” section, just below her list of featured clients. This is a logical choice since it allows users seeking further details to hone in on the clients’ perspectives. Robyn Kurdas’ site is one of the best website designs.
We love the wacky, dynamic aesthetic of her ‘Testimonials’ section. A slideshow format features a series of customer quotes, each with a brightly colored background. The whimsical images framing the quotes support precisely what is being said about Robyn Kurdas—namely, that she is:
Creative
Innovative
Full of fresh ideas
7. Be Love Farm
Website videos are highly effective in engaging users. This testimonial for Be Love Farm takes the form of a video interview. To persuade others to join their organization, the volunteer in the video discusses how much he enjoys working on the farm. Be Love Farm doesn’t include a testimonial page on their website.
Instead, they link to the video on their homepage as one of two call-to-action buttons (CTAs) under the “Apprentice” section. Rather than being prominently featured on their site for the general public to view, the video is intended to target a particular group of people—those interested in becoming farm volunteers.
8. Hearts and Tears
Motorcycle tour agency Hearts and Tears promotes an upcoming tour using a short customer quote. Paired with an extensive image from the trip, it helps give a sense of what the ride is about. The quote, “Adventure riding on steroids,” uses edgy, casual language to appeal directly to their motorcycle-riding audience. Rather than ask for customer reviews, the company lifted the quote directly from TripAdvisor.
Taking advantage of positive reviews on recommendation platforms and social media sites is an excellent strategy for finding customer testimonials. You can take reviews from Facebook, LinkedIn, TripAdvisor, Yelp, or any other relevant platform. Give the appropriate credit by writing the site’s name in the testimonial.
9. Autofleet
While some testimonials build trust by making themselves relatable, others build trust by appealing to authority. That’s precisely what Autofleet does by highlighting high-profile business partners like Zipcar, Suzuki, and Avis in its testimonials. This instantly makes Autofleet appear as an industry leader with a competitive solution, even to those unfamiliar with the company.
The testimonials are placed on the homepage, with a simple but clever design. Autofleet strategically accompanies each quote with a prominent company logo, emphasizing the partner company rather than the spokesperson. At the same time, each testimonial includes a photograph and the customer’s job title to humanize the review and make it more believable.
10. Ravin
AI startup Ravin includes testimonials on its website in the form of press reviews. Their testimonial page is titled “What people are saying,” implying that everyone is talking about their company. Rather than quoting customers, the page quotes the press, accompanying each quotation with the relevant publication’s logo and the link to the cited article.
Highlighting positive media coverage is an excellent way for companies to generate buzz around their business while building their authority in the industry. This is particularly effective for upcoming companies who may not have many clients yet but can establish their credibility with website press reviews.
11. Sage College Advice
Sage College Advice, a college admissions counseling business, strategically places its customer testimonials on a page titled “Acceptances.” The page lists nearly every four-year university in the US, revealing that Anne, the counselor, successfully gets her clients accepted to top schools. In this way, the testimonials page helps Anne build her brand. The client testimonials also reinforce the list of acceptances, making the list more believable.
The testimonials appear to be written by students and their parents, and they focus not only on the counselor’s expertise but also on the emotional benefits of working with her. The college application process is grueling for high school students, but Anne’s support has significantly reduced their stress. These details forge an emotional connection between the counselor and her audience, which, in turn, convinces people to use her service.
12. Shuttlerock
A testimonial often takes the form of a short quote, but it can also be a more extended, more involved case study. Mobile creative company Shuttlerock has a separate “Case Studies” page on the website menu that, when clicked, reveals nine different case studies. Each article highlights a client in a different industry, which reveals Shuttlerock’s versatility and wide range of expertise.
The featured image in the posts depicts the company’s logo, giving the page a sense of:
Professionalism
Credibility
Authority
The case studies feature four parts: a quote from a happy customer, a story about that customer’s challenge before working with Shuttlerock, a design portfolio of Shuttlerock’s work, and data showing the project’s success. By delving deep into the customers’ success stories and backing them up with complex data, Shuttlerock creates a powerful, persuasive series of website testimonials.
13. The Highland Kitchen
The Highland Kitchen features customer quotes in a testimonial page titled “Client Reviews.” While the website design here is simple, it begins with a vast, beautiful photograph of the outdoors, instantly catching the reader’s eye. Below the picture is a series of testimonials whose strength lies in their descriptive detail. They also specifically highlight the challenges their situation presented and how the chef, Greig, overcame those challenges.
One review says that the clients were dining in a barn without water or electricity and that Greig could create outstanding food. Another explains that Greig provided food for the children in the group. Rather than directly describe Greig’s character, the testimonials use anecdotes to reveal his:
Creativity
Thoughtfulness
Attention to detail
14. Puffin Packaging
Sometimes, pictures speak louder than words. Rather than feature customer quotes, Puffin Packaging uses the Wix Pro Gallery to show adorable images of their customers’ pets enjoying their product. Dogs and cats love sitting in Puffin’s eco-friendly boxes, many of which are used to transport pet food.
The company demonstrates how humans enjoy the boxes, with photographs displaying the vast array of food freshly removed from the boxes and placed on the customers’ tables. Puffin doesn’t show humans, but pictures of animals and food seem enough to win us over. After all, if pets love the product, indeed, their owners are, too.
15. Nutrime
Thanks to persuasive customer testimonials, nutrition and fitness websites can convince everyone to adopt healthier lifestyles. Nutritional medicine business NutriMe instantly appeals to site visitors thanks to the customer testimonials on its homepage. While the website explains the importance of nutritional medicine in objective, scientific terms, the testimonials directly below make the service feel more personal and relatable.
The website doesn’t aggressively explain why we need nutritional medicine; instead, it uses more subtle written content highlighting the success stories of people like us. The testimonial box also grabs the user’s attention with its illustrated vector art. The images feel hand-drawn, making the brand feel wholesome and homemade. The beautiful illustrations are revealed using a parallax scrolling effect, which frames the text and draws more attention to it.
16. Mr. Holmes Bakehouse
Mr. Holmes Bakehouse uses a testimonial that is far from traditional. The testimonial highlights high-profile celebrities, but these celebrities have probably never been to the bakery. The testimonial is false, but the joke is worthwhile. We don’t necessarily recommend this bold choice, but the quirky bakery chain uses humor to pull it off. So, how exactly do they do it? The fake testimonials are embedded in a hot pink, supposedly “classified” document with most of the words crossed out. They’re subtle but funny: “A lot has changed since that first call from Sir Sean Connery,” they begin, continuing with, “We’re here to make sure Princess Diana walks away going ‘Damn… I gotta tell my mom about this.’” Their bold claims to authority make us trust them, even though the claims are blatantly untrue. As readers, we’re drawn to the brand’s daring, irreverent voice.
17. Bluebeam
Many companies struggle to grab people's attention using their testimonial pages, but Bluebeam does a great job of catching your eye as soon as you arrive on the page. While it's technically called a case studies page, you first see a set of project examples in large, bold images that rotate on a carousel. Scroll down, and you can also click on video case studies and view customer panels.
18. mHelpDesk
Visit mHelpDesk‘s testimonial page, and you’ll see videos and text testimonials equipped with pictures. Some of the testimonial videos don't have high production quality. They get the message across and cover useful and relevant information—which shows you don't need to invest thousands in production to get some testimonial videos up. In line with the theme of earning trust, the testimonial page displays awards and badges of recognition.
19. ClearSlide
One of the first things we noticed about ClearSlide‘s testimonial page is how creatively it’s named—“What They’re Saying.” It includes customer quotes and client logos from big names like The Economist and Starwood.
Pro tip: If you have celebrities or influencers within your community, include and even highlight their testimonials on your page.
20. FocusLab
FocusLab took a unique and very cool-looking design approach to its testimonial page—which is fitting, seeing as it‘s a design agency. Again, it’s technically a visual catalog of previous projects and works-in-progress. Instead of listing client quotes, the page opts for a card-like design with interactive, rectangular elements you can click on to see the complete case study—with quotes occasionally appearing in between.
What we love: FocusLab not only covers the challenges faced by clients and how FocusLab helped solve them, but the case studies also include some of the steps in the design process.
21. Seven Grams Caffe
We love restaurant websites that make our mouths water. Seven Grams Caffe in New York City puts quotes from satisfied customers directly on its homepage, maximizing the chances that site visitors will read them. It labels its testimonial section “The Buzz,” marketing itself as trendy. The accompanying images make the testimonial even more powerful. While many website testimonials depict photographs of customers, the cafe focuses exclusively on food photography, particularly coffee and pastries.
This is an excellent example of how customer testimonials on a website can bolster product images. When placed side-by-side customer reviews, the enticing pictures of cappuccinos, muffins, and banana bread make us want to hop on the next flight to New York.
22. Les Maux Bleus
As we’ve seen, some website testimonials are images without words. Tattoo studio Les Maux Bleus lets its Instagram account do all the talking. Instead of written customer reviews, the studio shows pictures of its work. The photo library on their website is synced with the business’s Instagram page, making the photos dynamic and ever-changing.
Most customer testimonials would benefit from the inclusion of quotes. In the case of a tattoo studio, words don’t mean much without images to prove it. The featured customers appear happy with their new ink, and the number of likes each Instagram photo receives further communicates customers’ praise and approval.
23. Dara Caroline
Testimonials that feature customer quotes are essential for businesses that offer services rather than products. Someone can claim to provide a service, but no one will know that service is good without customer reviews to back it up. In counselor Dara Caroline’s case, her featured testimonials directly support the stipulated mission on her homepage: her commitment to her patients’ self-love and empowerment.
The customer testimonials on a designated page move the reader with their emotional detail. Dara also specifies each reviewer’s country of origin, boosting her credibility as a successful counselor for people around the globe.
24. Zendesk
Zendesk is an excellent customer service platform that helps businesses streamline customer communication. Their testimonials page has a clean layout and hosts over 400 detailed client success stories. They have designed the page to display three featured stories at the top before listing the remainder of the testimonials. All 400 testimonials and customer stories can be filtered by:
Industry
Business
Challenge
Region
Company size
This enables interested users to find a similar business to theirs and visualize how Zendesk could work for them. You’ll also find logos of well-known brands that use Zendesk and a CTA to start a free trial or see a demo. Zendesk has opted against using short statements from trusted review platforms and instead put all its resources into producing and publishing these long-form case studies. This is what makes their testimonials page a powerful tool for converting customers.
25. Canva
Canva is an easy-to-use multifunctional design tool for businesses and individuals. Their testimonials page is another great example of how simple and strategic design can be very effective. Just like Zendesk, Canva has an extensive collection of customer case studies. They include a high-profile customer story as a featured article, followed by a grid of all customer stories to filter through.
At the bottom of the page, they have all their social proof–the statistics that indicate how many monthly users they have and the percentage of Fortune 500 companies that use Canva. There are also awards from major online review sites and a CTA leading to Canva sales. The detailed customer case studies help add more context and greater depth than simple short-form customer reviews, ultimately making this page more effective at converting.
26. HubSpot
HubSpot is a platform that offers businesses a wide range of functionalities, including:
Sales
CRM
Marketing
E-commerce tools
Their testimonials page is the only example on our list that makes excellent use of the live G2 Score Grid and Gartner Magic Quadrants. These visuals are embedded so users can see where HubSpot stands against similar platforms.
This page also has another advantage–a selection of the review site awards they’ve won displayed front and center. This shows visitors that they are popular with customers and highly regarded by other industry leaders. Customer testimonials are scattered throughout the page, and impressive statistics on the number of customers worldwide conclude the page.
27. Notion
Notion allows customers to manage documents and tasks more effectively using their tools and functionality. Their customer stories page encourages site visitors to read it like a blog, emphasizing the actual success stories they share. The page has a collection of longer case study articles that can be filtered by company size, followed by short testimonial statements at the bottom. They also include a CTA to sign up for web or desktop app versions.
28. Keap
Keap is all about small business CRM and automation, helping customers boost growth and minimize overtime spent on routine tasks. Their reviews page is nicely designed, allowing users to scan and absorb essential details quickly. It includes reviews and star ratings from popular review sites like Capterra and G2, which work to capture the reader’s interest.
29. Squarespace
Did you know that Squarespace powers millions of websites across hundreds of industries? If you head over to their customer testimonial page, you can get all the details and more. Since their business is website building, their customer testimonial is not what you typically think of (i.e., a quote or a longer text-based story).
Instead, Squarespace uses this page to share a host of actual website examples from some of the most glamorous brands that use their site builder, showing proof of concept and providing design inspiration. The page feels sleek and particularly helpful for those looking to see if Squarespace will meet their needs.
30. Buffer
This example is from Buffer, a web and mobile application that helps businesses manage all their social media accounts in one place. Their testimonials page is called Buffer Love, and it showcases all the things their customers love about the platform in a genuinely minimal way.
This page has a distinctively social media-inspired look, which is unsurprising given its target users. They have chosen to embed comments left by customers on X (formerly Twitter) directly on the page, which is a very effective strategy and easy to set up. In addition, they feature several customer comments, including their company and position title, which gives these testimonials more weight and credibility.
31. Frame.io
Frame.io is a collaborative platform for those involved in media and video production. Their testimonials page is an excellent example of a sleek, dark-mode design that’s appealing to many professionals in that industry. The page features a rotating carousel of customer logos, highlighting their user base. It also displays impressive customer results, such as an 870% ROI after 3 years and a 26% productivity increase.
A collection of featured case studies with summaries encourages readers to see the rest of the story. If that wasn’t enough, there’s another carousel of featured testimonials with large images at the bottom of the page. Their call to action button is strategically placed in a sticky header bar at the bottom of the page. Overall, the testimonials page is designed to appeal to their target market of visual creatives.
32. Appraisd
Appraisd is employee performance management software that promotes an empathetic and personal approach to management. Its testimonials page starts with review scores from Capterra and G2 and a statement about its 60,000 satisfied customers.
Their page displays a collection of testimonials and customer success stories in various ways.
The reader can click on a featured customer story to see more. This is followed by three recent customer stories and three customer feedback statements.
The next block on the page displays all customer stories that can be filtered by industry type or topic. This diverse presentation keeps users engaged while allowing them to find relevant examples.
After giving visitors a taste of the product’s effectiveness, the page concludes with a final section on why leading organizations choose Appraisd.
33. Homerun
Homerun is specialized recruitment software designed to help companies take control and make hiring easier. Their testimonials page is presented in a unique format—it’s broken up into sections of testimonials by industry. Each section briefly states how and why Homerun benefits companies in that industry, followed by customer logos and a featured customer story. This testimonials page is designed with conversion as a top priority.
Call-to-action buttons are spread throughout to allow the user to find out more without scrolling back to the top or down to the bottom of the page. At the bottom of the page, they ramp it up and include call-to-action buttons for a free trial or a demo, highlighting the trial length and no credit card requirement. This design focuses on easy information access and a sign-up process to boost conversions.
34. Ada
Ada is an AI customer service tool that helps businesses cut costs on customer support. Its straightforward but appealing testimonials page initially grabs visitors’ attention, saying that it has helped 350+ customers save time, money, and resources. Then, it highlights the results three companies have achieved from using Ada. The page displays brand logos from loyal customers and clickable tiles to explore a range of featured case studies.
They’ve kept it simple by including tiles that show only the company name, leading to the entire case study when clicked. With a single call-to-action for a demo at the top, this page maintains a clean, simple, and practical design.
35. Submittable
Submittable is, as they call it, a social impact platform. The platform is designed primarily for non-profits to develop and monitor funding rounds and manage and report on projects. Their testimonials page is a prime example of how to keep distractions to a minimum. There is one featured case study with an image; the rest of the page uses block color and company logos.
The featured case study is front and center to grab visitors’ attention. The page highlights their 11,000+ happy customers and provides key statistics, such as 95% customer satisfaction and 3.5 hours average weekly time saved on admin tasks. This sets the scene and intrigues visitors to explore more of their customer stories further down the page. There is a CTA to talk to sales in the sticky header bar at the bottom and a demo CTA, keeping the design short and sweet.
36. Hiver
Hiver is an email-based customer support tool. The testimonials page is striking and visually engaging, with diverse content that includes reviews, social proof, and feedback in various styles. There’s:
A customer video review
Social proof badges
A slider of reviews
Featured case studies
A constantly rolling carousel of customer feedback
At first, visitors will see the customer review video followed by a selection of logos from some of the 1500 Hiver customers. As they scroll down, they will see a selection of customer stories to explore further. A banner also displays the Hiver star ratings from sites like Capterra and G2. Toward the bottom of the page is a rolling carousel of customer feedback embedded from G2. The page concludes with a CTA to sign up or check out their pricing options.
37. Samsara
Samsara is an operations management platform that connects teams, systems, and data. Its testimonials page includes social proof in the form of brand logos, videos, written testimonials, and a downloadable whitepaper lead magnet. The full range of customer stories can be filtered by industry, product, or region, making it easy for the user to find relevant information. It’s a good example of a brief but professional and effective testimonials page.
38. Shopify
Lastly, we have Shopify’s “Success Stories” page. At first glance, it looks much like other testimonial page examples we’ve seen, but it has one cool new idea: There’s a prominent call to action that asks Shopify customers to share their stories! Encourage visitors to try the platform for free or check out prices.
The term “social proof,” also known as “informational social influence,” describes the tendency people have to mimic the actions of others in an attempt to undertake the correct behavior for a given situation.
In marketing, social proof refers to testimonials, reviews, and other forms of measurable feedback that indicate to potential customers that other people approve of a business and its operations, particularly its products or services.
Potent Psychological Triggers
Social proof is one of the most potent psychological triggers for decision-making online. In simple terms, it’s the concept that people tend to, especially in uncertain situations, to:
Follow the actions
Behaviors
Choices of others
In marketing and business, social proof is essential because it validates your brand’s credibility and influences potential customers to trust you. One reason social proof is so necessary is that consumers are more likely to trust the opinions and experiences of their peers over any direct marketing message a business might send.
How Positive and Negative Feedback Shape Consumer Trust
Statistics show this in action: 66% of consumers trust online reviews, and 95% rely on other people’s opinions about products before making a purchase. This is why platforms allowing consumer feedback are so impactful, such as:
Google
Yelp
Social media
Reviews act as word-of-mouth recommendations in a digital space, which can significantly sway purchasing decisions. Negative reviews also hold a lot of weight. More than half of consumers (53%) actively look for negative reviews before buying, while 37% pay close attention to how companies respond to those critiques. A well-handled response to criticism can improve trust in your brand, but ignoring or mishandling it could damage your reputation.
What Followers, Likes, and Engagement Say About Your Brand
Different social platforms have their measures of social proof, from followers and likes to retweets and story impressions. For example:
On Instagram, having a large follower base and high engagement signals popularity and trustworthiness.
A YouTube channel with thousands of subscribers and views is perceived as offering valuable content.
Conversely, low engagement on these platforms might be a red flag, signaling that your brand lacks credibility or trustworthiness in the eyes of potential customers.
The Offline Impact of Online Social Proof: Bridging Digital Reputation with In-Store Success
Social proof has also become a key driver in influencing offline behaviors. 54% of U.S. shoppers read online reviews when looking for offline stores, meaning that even brick-and-mortar businesses must consider their digital reputation. Ultimately, social proof acts as a form of social validation.
It reassures people that they are making the right decision by choosing a particular product or service because others have done the same. Brands that leverage social proof effectively can gain new customers, build loyalty, and foster stronger relationships with their audience, making it a critical tool in today’s digital age.
How Testimonial Helps Businesses Harness Customer Feedback for Trust and Conversions
Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:
Video and text options
An embeddable ‘wall of love’ widget
A clever Email Assistant
Third-party review imports
This is ideal for:
Content creators
Agencies
ECommerce
SaaS companies
Testimonials help boost your credibility and conversion rates by showcasing real customer experiences. Build a wall of love for free today with Testimonial.
5 Best Tools To Track Social Proof
1. Testimonial Tools: Grab Your Emotional Support Human's Approval
Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:
Video and text options
An embeddable ‘wall of love’ widget
A clever Email Assistant
Third-party review imports
This is ideal for:
Content creators
Agencies
ECommerce
SaaS companies
Testimonials help boost your credibility and conversion rates by showcasing real customer experiences. Build a wall of love for free today with Testimonial.
2. Google Analytics: Your Business's Biggest Fan
Use Google Analytics to measure metrics related to your site performance, including traffic for new vs. returning users, conversions like email sign-ups, and more. When leveraging social proof for marketing campaigns, note performance before and after the campaign to analyze the impact of social proof on target KPIs.
3. Google AdWords and Online Advertising Tools: Show Off Your Popularity Ads
Google AdWords is an online advertising platform that allows marketers to display paid ads wherever consumers visit and then track social proof metrics like clicks and impressions of ads.
4. Facebook Insights: Get Your Business's Social Media Report Card
Monitor social media accounts for likes, comments, shares, and followers to build social proof. Social networks feature built-in tools into their platforms, such as Facebook Insights, to track engagement metrics for individual posts.
5. Sprout Social: Your Social Media Study Buddy
Beyond the built-in tools on social media networks, use Sprout Social for social listening features that analyze hashtag usage, brand-specific keywords, and social conversions to connect with potential and current customers faster and more effectively.
Build a Wall of Love for Free Today with Testimonial
Every business has unhappy customers. If you have a complaint to address publicly, you're better off responding and resolving the issue before the customer takes it to a review site. Then, if you can fix the problem to the customer's satisfaction, they’ll likely update their review or even leave you a glowing one instead. Speed is critical here. Responding to negative reviews within 24 hours can help avoid a potential PR crisis.
Aim to take the conversation offline to resolve the issue before it gets too public. Once the situation is under control, you can ask the customer for a new review to replace the old one — either on the same site (if applicable) or on a different one to help your business. If you're diligent about responding to negative reviews and resolving issues quickly, you may even be able to prevent the customer from leaving a bad review.