Open main menu
HomeCustomersFeaturesPricing
Sign in

27 Testimonial Page Examples To Draw Inspiration From

Find inspiration with 27 testimonial page examples demonstrating how to showcase reviews and build brand credibility.

Guides
•
Table of Contents
27 Testimonial Page Examples To Draw Inspiration From
Title
27 Testimonial Page Examples To Draw Inspiration From
Date
Description
Find inspiration with 27 testimonial page examples demonstrating how to showcase reviews and build brand credibility.
Status
Current Column
Person
Writer
Imagine landing on a website where you can almost hear the crickets chirping. The business has no reviews, no testimonials, and no case studies. It doesn’t exactly inspire confidence, does it? Now, picture the opposite scenario: a website featuring a glowing testimonial from someone like you. Maybe they had the same concerns you do or were even in a similar situation. Suddenly, this business feels like a trusted friend. This is the power of testimonials on websites, and with this article, we're going to look at testimonial page examples that can inspire you to create your own.
One way to collect testimonials for your page is with testimonial software, which helps you gather, organize, and showcase reviews and testimonials on website. With software like this, you can find creative ways to display testimonials that enhance your site’s design and user experience.

27 Testimonial Page Examples To Draw Inspiration From

notion image

1. Testimonial's Wall of Love

Testimonial is a tool that streamlines collecting and displaying customer feedback, making it faster and more efficient. With Testimonial, you can send automated requests, capture testimonials in various formats (text, video), and even import reviews from third-party sources.
Testimonial also provides features like an embeddable wall of love widget, allowing you to showcase customer experiences directly on your site without hassle. This simplifies the collection and presentation, making building trust and credibility with new visitors easier. Testimonial's own Wall of Love showcases glowing reviews from users, including video testimonials.

2. Notion

Notion's tools and functionality allow customers to manage documents and tasks more effectively. Its customer stories page encourages site visitors to read it like a blog, emphasizing the actual success stories it shares.
The page contains a collection of longer case study articles that can be filtered by company size, followed by short testimonial statements at the bottom. It also includes a CTA to sign up for web or desktop app versions.

3. Keap

Keap is all about small business CRM and automation, helping customers boost growth and minimize overtime spent on routine tasks. Their reviews page is nicely designed, allowing users to scan and absorb the essential details quickly. It includes reviews and star ratings from popular review sites like Capterra and G2, which work to capture the reader’s interest. They also highlight some outstanding case studies, outlining the benefits in more detail, including the percentage sales increase after moving to Keap. A CTA is in the middle of the page to break it up and encourage visitors to try the platform for free or check out prices.

4. Figma

Figma is an advanced collaborative design tool specifically for web applications. Owing to their design expertise, they often provide excellent examples of exciting and different page layouts, and their testimonials page is no exception.
They include:
  • Written case studies
  • Video testimonials
  • Guides and tips
This variety of media types means there’s something to grab the attention of every visitor. They keep the page interesting, giving visitors more time to click on the CTA to try Figma for free.

5. Slack

Slack is a business messaging app designed to improve productivity and smooth out workflows. Their customer stories page is shorter than others but clear and concise. The page begins with a product demo video, and they draw attention to three featured stories. As users scroll down, they see the entire collection of customer reviews and feedback on the platform.
All stories can be filtered, which shows how versatile Slack is as a tool by:
  • Industry type
  • Department
  • Business size
  • Region
At the bottom of the page, they include statistics on the amount of money customers have saved using Slack and the increased productivity the platform has brought them. This media variety for displaying testimonials is a helpful way to engage all visitors, so it’s no wonder several companies use it on our list.

6. Buffer

The last example is from Buffer, a web and mobile application that helps businesses manage all their social media accounts in one place. Their testimonials page is called Buffer Love, showcasing all the things their customers love about the platform minimally. This page has a distinctively social media-inspired look, which is unsurprising given its target users.
They have chosen to embed comments left by customers on X (formerly Twitter) directly on the page, which is a very effective strategy and easy to set up. In addition, they feature several customer comments, including their company and position title, which gives these testimonials more weight and credibility.

7. Frame.io

Frame.io is a collaborative platform for those involved in media and video production. Their testimonials page is an excellent example of a sleek, dark-mode design that’s appealing to many professionals in that industry. The page features a rotating carousel of customer logos, highlighting their user base. It also displays impressive customer results, such as an 870% ROI after three years and a 26% productivity increase.
A collection of featured case studies with summaries encourages readers to see the rest of the story. If that wasn’t enough, there’s another carousel of featured testimonials with large images at the bottom of the page. Their call to action button is strategically placed in a sticky header bar at the bottom of the page. Overall, the testimonials page is designed to appeal to their target market of visual creatives.

8. Appraisd

Appraisd is employee performance management software that promotes an empathetic and personal approach to management. Its testimonials page starts with review scores from Capterra and G2 and a statement about its 60,000 satisfied customers. The page then displays a collection of testimonials and customer success stories in various ways.
  • The reader can click on a featured customer story to see more.
  • This is followed by three recent customer stories and three customer feedback statements.
  • The next block on the page displays all customer stories that can be filtered by industry type or topic.
This diverse presentation keeps users engaged while allowing them to find relevant examples. After giving visitors a taste of the product’s effectiveness, the page concludes with a final section on why leading organizations choose Appraisd.

9. Homerun

Homerun is specialized recruitment software designed to help companies take control and make hiring easier. Their testimonials page is presented in a unique format—it’s broken up into sections of testimonials by industry. Each section briefly states how and why Homerun benefits companies in that industry, followed by customer logos and a featured customer story.
  • This testimonials page is designed with conversion as a top priority.
  • Call-to-action buttons are spread throughout to allow the user to find out more without scrolling back to the top or down to the bottom of the page.
  • At the bottom of the page, they ramp it up and include call-to-action buttons for a free trial or a demo, highlighting the trial length and the no-credit-card requirement.
This design focuses on easy information access and a sign-up process to boost conversions.

10. Ada

Ada is an AI customer service tool that helps businesses cut costs on customer support. Its straightforward but appealing testimonials page initially grabs visitors’ attention, saying that it has helped 350+ customers save:
  • Time
  • Money
  • Resources.
Then, it highlights the results three companies have achieved from using Ada. The page displays brand logos from loyal customers and clickable tiles to explore a range of featured case studies. They’ve kept it simple by including tiles that show only the company name, leading to the entire case study when clicked. With a single call-to-action for a demo at the top, this page maintains a clean, simple, and practical design.

11. Help Scout

Help Scout is another software company specializing in customer support. It provides email and live chat functionality with customers, using a personal touch. Their customers page wastes no time touting the company’s success and size, stating that over 9,000 businesses use it. You’ll see several recognizable company logos below that in the header graphic. Help Scout utilizes a great blend of video and text testimonials.
Some stand-out companies they work with have quotes associated with their testimonials. They also make it a point to drop in the logos of some of their more prominent clients, even if they still need to provide a testimonial. The video testimonial organization is terrific. The organization functions like mini-documentaries—interviewing several employees of the testifying company, giving background information on the company as a whole, and going into great detail on how Help Scout aids them in servicing their clients.

12. HubSpot

Hubspot is a marketing and sales software company. It is one of the largest software companies on the market, and its customer page is a glowing example of how simplicity can sometimes be more user-friendly.

Effective Use of Quote Snippets

Hubspot utilizes quote snippets for most of its testimonials, drawing the prospect in with a short glowing copy provided by each testifying customer. This is another business that would benefit from utilizing video as a more effective medium, but as far as text-based pages go, it is one of the best.

Leveraging Testimonials for SEO Benefits

They also include a link to each testifying customer's business, which is a great incentive for customers to provide a testimonial. Giving them an external link is not only free advertising, but it also works wonders for their SEO.

Straightforward and Effective Design

Its straightforward design makes Hubspot’s page different from most others on this list. While maintaining a single-column layout, the page remains effective. Each testimonial is stacked one on top of the other. They're pretty short so that a prospect can easily read each snippet down the line.

Highlighting Competitive Advantages in Testimonials

Another exciting feature of this page is that it calls out whether a customer has switched to Hubspot from a competitor. It makes sure to point out the impact of that change, giving prospects who may be working with one of their competitors something to think about when making their purchase decisions.

13. Bizzabo

Bizzabo is an event management software company with a collection of complete case studies from various customers and a large testimonial video from Coinbase, one of the leading cryptocurrency trading platforms in the world. The company makes a statement immediately at the top of the page, stating that its customers are the center of their universe.
They accomplish this through a well-designed image highlighting some glowing social media mentions the company has received from their clients. They tout their perfect Capterra Customer Service rating score before diving into a series of case studies. A small box with an image, company logo, and a pull-out snippet represents each study.

14. Xero

The business and accounting software company Xero has much going for it, and its customers page showcases that perfectly. Xero has a wide range of clients, so it separates all of its reviews and testimonials by industry. Selecting your industry takes you to a page featuring a case study with text and a video. There is one testimonial per industry, each with its dedicated page.
They list 17 different sectors, giving a broad spectrum of customers. This organization ensures that the prospect receives only the most relevant information. Each industry features a custom landing page with industry-specific details before you even get to the actual customer story. This page is very user-friendly, allowing prospects to find what they're looking for with almost no effort.

15. ChowNow

ChowNow is a food ordering system and mobile app. Their testimonials page features a chat pop-up that references a new testimonial. This testimonial page aims to attract restaurant owners considering establishing their establishment on the service rather than the customers using the app. The top two testimonials get a snippet and a video featured on the page. They also note what kind of restaurant each testimonial comes from.
Some examples of the categories featured are:
  • Mexican restaurants
  • Cafes
  • Sandwiches
  • BBQs
Every review has a video, but most don't have an embedded player. Prospects can click a video play icon beneath each customer. All the testimonial videos pop up on the page, so there's no need to navigate away or wait while a new page loads.

16. Hootsuite

Hootsuite is one of the world’s largest and most recognized social media management companies. Its customer's page is well organized. It divides the type of customer study and the various industries that have used its service. Each case study takes you to its dedicated landing page.
These pages feature a testimonial video and a written case study underneath. Industry-specific case studies ensure that the prospect receives relevant information. Each testimonial video is expertly edited and looks professional. It is embedded through YouTube, and users can follow the videos to Hootsuite's official YouTube account.

17. Shopify

Shopify is one of the most widely known ecommerce platforms on the planet. Online product business owners know that choosing an e-commerce platform is one of their most vital decisions. Since prospects want to have complete confidence in their chosen platform, it stands to reason that the world’s number one most popular platform would have a stellar customer page. This helps them promote social proof and increase consumer confidence in their product. Shopify lays out the page nicely, with colorful images for every testimonial.
Each listed comes with a slew of information on the company, including its:
  • Name
  • Image
  • Location
These testimonials are text-based and could use some video to brighten them up. Shopify gives the testifying customers a chance to talk about their company before going into the actual testimonial. This is a place for the company to market itself. This fantastic perk undoubtedly makes it easier for Shopify to receive customer testimonials.

18. mHelpDesk

The business automation software mHelpDesk has a very effective customer page featuring testimonial videos and text-based reviews. The video testimonials are prominently featured at the top of the page, with pulled-out text snippets beneath them for more straightforward navigation. There is a call to action between the video section and the text-based reviews.
The page also showcases some of the various awards and badges of recognition the company has received. While this is not a direct testimonial from a customer, it is an extra something to convey a sense of trust in the mind of the viewing prospect. The videos featured on the site are acceptable for the most part, but some of them could be better quality. You always want the best quality in your video testimonials, which indicates your service. It helps to make the prospect trust the testifying customer and, by extension, your business.

19. Codecademy

Learning to code can seem very intimidating, especially if your experience is far from the technical world. Codecademy’s mission is to break that barrier and teach newbies how to learn new coding skills online. Their customer testimonial page is a powerful way of explaining this mission, and they have several students who are willing to share their stories. They use the power of video to tell a story about how Codecademy helped an individual change his career by gaining these new skills.
The page then documents plenty of others who had similar success stories—click on a story, and you’ll see a more extended interview with the student about how and why they got into coding. Using their customers as advocates helps break the intimidation barrier for those hesitant to sign up for a coding course. Codecademy also uses the copy on this page to remind visitors that they can learn to code from anywhere: “Learner stories from around the world.”

20. Squarespace

Did you know that Squarespace powers millions of websites across hundreds of industries? If you head over to their customer testimonial page, you can get all the details and more. Since their business is website building, their customer testimonial differs from what you typically think of (i.e., a quote or a longer text-based story).
Instead, Squarespace uses this page to share actual website examples from some of the most glamorous brands that use their site builder, showing proof of concept and providing design inspiration. The page feels sleek and particularly helpful for those looking to see if Squarespace will meet their needs.

21. FreeAgent

FreeAgent is an accounting software with a dedicated review page. The customer testimonials are presented as articles with an engaging title and a short lead paragraph with a call to action. When one opens the case stories, there is a professionally produced video testimonial and a brief written summary. The story is presented personally, highlighting the customer and making the reader identify with the customer. Stories like this are compelling and credible.
Of course, getting a simple review from a customer isn't as easy, and it also requires some effort from your side (or at least money to invest in making the videos). It definitely pays off as material for your testimonials page, potential blog post, or other content. As a finishing touch, a CTA to the product page is added at the end.

22. Samsara

Samsara is an operations management platform that connects teams, systems, and data. Their testimonials page includes social proof in the form of:
  • Brand logos
  • Video
  • Written testimonials
  • Downloadable whitepaper lead magnet
Their full range of customer stories can be filtered by industry, product, or region, making it easy for the user to find relevant information. It’s an excellent example of a brief but professional and effective testimonials page.

23. Clari

Clari is a RevTech specialist helping other SaaS companies, like Cisco and Zoom, track and monitor revenue growth. Their testimonials page begins with a video from one satisfied customer. You’ll then see a slideshow featuring headshots and snippets of reviews from other high-profile customers.
The page is filled with detailed case studies from customers in various industries. The sticky header with the CTA to see Clari in action and request a demo follows the user down the page. This means visitors can quickly request a demo at any point while browsing through case studies without having to scroll to the bottom of the page.

24. Submittable

Submittable is, as they call it, a social impact platform. The platform is designed primarily for non-profits to develop and monitor funding rounds and manage and report on projects. Their testimonials page is a prime example of how to keep distractions to a minimum. There is one featured case study with an image; the rest of the page uses block color and company logos. The featured case study is front and center to grab visitors’ attention.
The page highlights their 11,000+ happy customers and provides vital statistics, such as 95% customer satisfaction and 3.5 hours average weekly time saved on admin tasks. This sets the scene and intrigues visitors to explore more of their customer stories further down the page. There is a CTA to talk to sales in the sticky header bar at the bottom of the page and a demo CTA, keeping the design short and sweet.

25. Hiver

Hiver is an email-based customer support tool. The testimonials page is striking and visually engaging, with diverse content that includes reviews, social proof, and feedback in various styles. There’s a:
  • Customer video review
  • Social proof badges
  • Slider of reviews
  • Featured case studies
  • A constantly rolling carousel of customer feedback
At first, visitors will see the customer review video followed by a selection of logos from some of the 1500 Hiver customers. As they scroll down, they will see a selection of customer stories to explore further. A banner also displays the Hiver star ratings from sites like Capterra and G2. Toward the bottom of the page is a rolling carousel of customer feedback embedded from G2. The page concludes with a CTA to sign up or check out their pricing options.

26. Encharge

Encharge is a marketing automation platform competing with established services like HubSpot and ActiveCampaign. Although their testimonials page only features a few case studies, they’ve maximized its potential by including other forms of social proof, like scores from review sites such as:
  • Trust Pilot
  • G2
  • Capterra
The page also displays logos of Encharge’s customers, including:
  • Landbot
  • Samdock
  • Swipe Pages
At the bottom of the page, they wrap it up with a final statement outlining why Encharge is better than other options. You’ll also see a powerful review snippet from one customer. The CTA to get started or book a strategy call is strategically placed just below.

27. Airship

The last example we have is from Airship, a mobile app development platform used by some of the world’s most recognizable brands, such as:
  • McDonald’s
  • ASDA
  • Vodafone
  • BBC
  • Zillow
  • Wall Street Journal
Their testimonials page is almost filled with tiles of customer logos, except for two reviews that break up the page. At the top, users can access customer success stories, including case studies, reports, ebooks, templates, datasheets, and guides. This content is filterable by:
  • Industry type
  • Topic
  • Keyword search

Why Are Testimonials So Effective?

Testimonial Page Examples
Testimonial Page Examples

Build Trust and Credibility with Testimonials on Websites

Testimonials offer third-party validation. In a world where consumers are often skeptical of marketing messages, hearing from real customers who have had a positive experience can be far more convincing than promotional content alone.
According to the 2022 Edelman Trust Barometer, trust is one of the top factors influencing consumer decisions, especially among millennials and Gen Z. Testimonials help to fill this trust gap by showing that others have had success with your business.

Social Proof in Action

Testimonials tap into the concept of social proof, which is the idea that people tend to follow the behavior of others when making decisions. Seeing others endorse your brand or product gives new customers the reassurance they need to take the next step, whether making a purchase or signing up for a service. Positive testimonials act as endorsements that make potential customers feel more confident in choosing your business.

Increase Conversion Rates with Testimonials

Testimonials can directly impact your conversion rates. BigCommerce reports that users are 58% more likely to convert when they engage with reviews or testimonials. Additionally, these customers tend to generate 62% more revenue per visitor, demonstrating the strong influence that positive feedback can have on purchasing decisions. Testimonials can turn browsers into buyers by alleviating concerns and answering unspoken questions through customer experiences.

Emotional Appeal of Testimonials

Testimonials often highlight the emotional benefits of using your product or service, which can create a personal connection with potential customers. When people see how your business solved a problem or improved someone’s life, it triggers an emotional response, making them more likely to relate to the customer’s story and envision similar benefits for themselves.

Increase Customer Loyalty with Testimonials

According to the Edelman Trust Barometer, trusted brands enjoy greater customer loyalty, with 67% of people saying they are more likely to stay loyal to a brand they trust. By featuring testimonials, you demonstrate your ability to deliver on your promises, which can foster long-term relationships with your customers.

Influencing Decision-Making with Testimonials

Research from Wyzowl shows that 77% of people who watched a brand's testimonial video felt more confident purchasing. Written or video testimonials provide the social validation needed to sway undecided customers by offering relatable, real-world experiences that align with their needs and concerns.

Boosting SEO and Visibility with Testimonials

Testimonials can also improve your website's SEO. Fresh, unique content like reviews and testimonials can boost keyword relevance and enhance your site's search engine rankings. When potential customers search for reviews or experiences related to your product, having customer testimonials visible can increase your online visibility and draw more traffic to your site.

Boost Trust and Conversions with Testimonial’s Easy-to-Use Client Testimonial Software

Testimonial simplifies the process of building trust and credibility for businesses. Our testimonial software allows an accessible collection and display of authentic client testimonials featuring:
  • Video and text options
  • An embeddable wall of love widget
  • A clever Email Assistant
  • Third-party review imports
Testimonial helps boost your credibility and conversion rates by showcasing real customer experiences. This is ideal for:
  • Content creators
  • Agencies
  • eCommerce
  • SaaS companies
Build a wall of love for free today with Testimonial.

How To Gather Testimonials For Your Website: 8 Effective Ways

Testimonial Page Examples
Testimonial Page Examples
Gathering testimonials is essential to building your website's credibility and helping customers make informed decisions. Here are a few strategies you can use to collect testimonials effectively:

Use a Tool like Testimonial

Gathering testimonials manually, such as through email requests, can be slow and labor-intensive. You must draft messages and follow up with customers; you often need more time to respond. This can lead to missed opportunities to showcase positive feedback that could help potential customers make informed decisions.
Tools like Testimonial streamline collecting and displaying customer feedback, making it faster and more efficient. With platforms like this, you can send:
  • Automated requests
  • Capture testimonials in various formats
    • Text
    • Video
  • Import reviews from third-party sources.
Testimonial also provides features like an embeddable “wall of love” widget, allowing you to showcase customer experiences directly on your site without hassle. This simplifies the collection and presentation, making building trust and credibility with new visitors easier. By using these tools, businesses can reduce the time spent manually tracking feedback and focus on gathering authentic, impactful testimonials that enhance customer trust and drive conversions.
Whether you're a content creator, agency, or eCommerce business, leveraging such technology streamlines the process and makes it easy to boost your credibility with minimal effort.

Email

Email requests remain one of the most effective channels for collecting customer testimonials because it's a straightforward and scalable approach. Later in this post, you'll find testimonial email templates that simplify collecting testimonials via email. You can ask for positive feedback in bulk by emailing your email list, or you can send an individual testimonial request by sending a direct message to your customer's email address.
You can even set up automation so happy clients receive an automatic email when they complete an action, for example:
  • Two days after buying my product, ask for a testimonial.
  • After a positive customer service interaction, ask for a testimonial.
That way, your customer success team will only need to remember to do this sometimes.

Text Messages (SMS)

Text messages (or SMS) offer an intriguingly direct and personal channel for requesting customer reviews. Customers receive dozens, and sometimes hundreds of emails per day. In an age where inboxes are cluttered, a text message can gracefully cut through the noise.
Because text messages are so direct, they carry a higher risk of intrusion or annoyance if not done thoughtfully. Make your request respectful, clear, and to the point, ideally integrating it as a seamless part of an already positive customer experience. This way, you encourage valuable testimonials while maintaining the sanctity of personal space.

Social Media

If you've already built a social media following, you're sitting on a gold mine for collecting testimonials. Your audience is engaged, they know your brand, and they're likely to have positive experiences they're willing to share. A single well-crafted post asking for reviews can generate immediate and numerous client testimonials and, sometimes, even traffic via public social media posts.

Ask in Person

If you’re new to this and don’t have an established email list of customers, asking in person can also be effective. Whenever your customers come to your shop, you can kindly ask them for a written or video testimonial. This way of asking is convenient for business owners who nurture face-to-face relationships.

Offer Incentives

Sometimes, your customers might need some extra motivation. Offering some kind of gratification in exchange for a testimonial could help you collect more testimonials quickly. You can provide a testimonial swap where we exchange positive customer testimonials. Of course, this only works if we use each other’s products or services.
Offer a gift card to each person who gives a testimonial, or if you have a tighter budget, organize a lottery in which one can win a gift card or some other compelling prize. If you decide to go for a lottery, don’t forget to ask for each customer’s contact information so that you can get back to them.

Utilize Existing Review Platforms for Testimonial Collection

Utilizing third-party platforms can be your secret weapon for unlocking positive reviews and boosting your business’s credibility. Imagine this: a streamlined system where happy customers can quickly leave feedback on a neutral platform, complete with star ratings and detailed narratives. These platforms provide this trusted space, encouraging authenticity and making testimonials feel less like “a favor” and more like “celebrating a good experience.”
  • Trustpilot
  • Google My Business
  • Capterra
Plus, their search engine optimization magic can land your business in front of even more potential customers seeking social proof.

Provide Great Customer Support and Experience

Want a surefire way to ignite a chorus of positive reviews for your business? Prioritize stellar customer support! Happy customers don’t just return for more. They become your most persuasive marketing team, eager to share their positive experiences with the world.
From anticipating needs to resolving issues promptly and professionally, exceptional support fosters trust and appreciation, paving the way for glowing testimonials.

Where To Include Testimonials On Your Website

Testimonial Page Examples
Testimonial Page Examples

Create a Standalone Testimonial Page on Your Site

To start, creating a dedicated testimonial page for your website is a good idea. This helps organize your reviews and creates a standalone page you can link to from other pages on your site and promote on social media.
For example, creating a Wall of Love with testimonials ensures you get all your testimonials from various sources on a single page where visitors can see how your product has impacted others.

Features Testimonials Right on the Homepage

Another place to include testimonials on your website is right on the homepage. The homepage is often the first touchpoint for visitors, so showcasing testimonials here immediately establishes credibility. You can include a dedicated testimonial section, feature a rotating slider of reviews, or integrate quotes throughout the page to create a lasting impression from the start.

Place Testimonials on Product or Service Pages

A great way to boost sales is by placing testimonials directly on your product or service pages. This helps provide social proof right when visitors are making purchasing decisions. Featuring customer experiences with specific products or services can reassure potential buyers about your product’s quality and value.

Integrate Testimonials on Landing Pages

Adding testimonials here can increase conversions if you drive traffic to specific landing pages for promotions, offers, or campaigns. Testimonials on landing pages help reinforce the trustworthiness of your offer and address any last-minute hesitations from visitors before they commit.

Add Testimonials to About Us Pages

The About Us page is where people learn more about your business and values. Including testimonials here adds authenticity to your brand story, helping potential customers feel more connected to your mission and approach.

Insert Testimonials on the Checkout Page

Another strategic place to include testimonials is on your checkout page. Inserting a small testimonial near the checkout process can reduce cart abandonment by reassuring customers that others have had positive experiences. Embedding reviews can boost conversion rates by 270% with at least five reviews. This is especially helpful for first-time buyers who need clarification on finalizing their purchase.
Testimonials in the sidebar or footer can appear across multiple pages, offering consistent social proof no matter where a user navigates. These can be subtle reminders of your brand’s credibility without being too intrusive.

5 Best Practices For Getting Testimonials

Testimonial Page Examples
Testimonial Page Examples

1. Look Beyond Paying Clients

If you're just starting out and still need to get paying clients, you can still gather valuable testimonials from people you've helped in other ways. A testimonial doesn't have to come from a paying customer; it can come from anyone who has benefited from your advice or services. Even casual conversations where you've provided helpful insights can lead to meaningful feedback, so don't be shy about asking for testimonials in informal settings.

2. Ask Thoughtful Questions

To get compelling testimonials, you need to ask the right questions. Avoid simple yes-or-no queries and ask open-ended questions that encourage detailed responses. For example, ask how their life or business has improved since working with you or what specific aspects of your service they found most valuable. These questions invite more engaging stories, which can resonate better with potential clients.

3. Gather Feedback Throughout the Process

Don’t wait until the end of a project to ask for a testimonial. Request feedback at different stages of your process to capture clients’ thoughts while they are still fresh. For instance, check in with your client for input after solving a fundamental problem or delivering a milestone. This allows you to gather testimonials reflecting various customer journey points, offering a more comprehensive picture of your value.

4. Utilize Different Formats

Testimonials don’t have to come from formal feedback forms. If a client praises your work on social media, via email, or in direct messages, don’t hesitate to ask if you can use their comments as a testimonial. Screenshots and quotes from different formats can be as powerful as you get the client’s permission to share their feedback.

5. Keep Collecting—The More, The Better

Regarding testimonials, quantity can be just as important as quality. Potential customers feel more confident when they see many positive reviews. Even if you only have short or simple testimonials, having many of them can provide the social proof needed to persuade new clients. Keep gathering testimonials to build a strong portfolio showcasing your business’s credibility.

Build a Wall of Love for Free Today with Testimonial

Happy customers have a lot of clout. Their opinions, mainly when expressed in reviews and testimonials, can make or break a business.  A study by the Spiegel Research Center found that nearly 70% of consumers look at reviews before making a purchase. Showing potential buyers a mix of positive and negative reviews can help conversion rates even more by boosting credibility. That's because testimonials are a form of user-generated content. They provide authentic, unbiased insight into what it's like to use a product or service. And the more detailed and recent the testimonials are, the better.

Where to Find Testimonials for Your Business

The best place to start when looking for testimonials is within your existing customer base. Contact them if you already have happy customers and ask for a review. You can do this manually or use a tool like Testimonial to streamline the process. With Testimonial, you can even import reviews from third-party sites to display on your website.  You can also find testimonials on social media, especially if you have a business page where customers can leave reviews.
Another option is to look for industry-specific testimonials or case studies. For example, if you run a business selling ecommerce solutions and want to improve your site’s credibility, you could look for testimonials from customers in the ecommerce niche. These reviews can ease your target audience’s fears and objections, as they will see someone just like them who benefited from your product or service.

How to Collect Testimonials

The process for collecting testimonials will vary depending on where you find them. For example, if you import reviews from a third-party site, you won’t have to do anything other than install the testimonial plugin on your website and follow the prompts. If you’re collecting testimonials from existing customers:
  • Reach out courteously via email or social media and ask for a review. Be sure to tell them how much you appreciate their business and want to improve your products or services to better meet their needs.
  • Explain where they can leave the review and provide a link for easy access. You can also help them by pre-populating their review with helpful details or even writing a draft for them to customize.
  • Follow up with customers who agree to write a testimonial to ensure they complete the task.

Written by

Damon Chen
Damon Chen

Founder of Testimonial

    Related resources

    A Complete Guide To Creating Video Testimonials (18 Best Tools, Examples & Tips)
    Guides
    •

    A Complete Guide To Creating Video Testimonials (18 Best Tools, Examples & Tips)

    Boost trust with engaging video testimonials. Know 18 essential tools, tips, and examples to up your brand.

    The Ultimate Guide On How To Ask For Reviews (13 Effective Ways & Best Practices)
    Guides
    •

    The Ultimate Guide On How To Ask For Reviews (13 Effective Ways & Best Practices)

    Learn 13 effective ways and best practices on how to ask for reviews and build trust in your business.

    33 Testimonials On Website Types And Examples To Show Social Proof
    Guides
    •

    33 Testimonials On Website Types And Examples To Show Social Proof

    Looking to strengthen your brand? Master how to use testimonials on website. Get into the 33 examples to gain valuable insights.

    What Are Client Reviews? 6 Ways To Use Reviews Effectively In Your Business
    Guides
    •

    What Are Client Reviews? 6 Ways To Use Reviews Effectively In Your Business

    What are client reviews? Knowthe six powerful ways to turn reviews into a business asset for building trust.

    How To Ask For A Testimonial In 6 Ways (With 7 Request Templates)
    Guides
    •

    How To Ask For A Testimonial In 6 Ways (With 7 Request Templates)

    Need testimonials? Try these 6 strategies and 7 request templates to collect powerful reviews that enhance your brand and customer trust.

    How To Get Testimonials From Clients In 10 Effective Ways (WIth 5 Best Practices)
    Guides
    •

    How To Get Testimonials From Clients In 10 Effective Ways (WIth 5 Best Practices)

    Know effective ways on how to get testimonials from clients. Boost credibility and showcase real customer feedback.

    73 Testimonial Questions To Ask For Great Customer Testimonials
    Guides
    •

    73 Testimonial Questions To Ask For Great Customer Testimonials

    Use these 73 testimonial questions to collect meaningful customer feedback and craft engaging testimonials that boost trust and drive conversions.

    How To Add Social Proof On Website (22 Types Of Social Proof To Use)

    How To Add Social Proof On Website (22 Types Of Social Proof To Use)

    Learn how to add social proof on website with 23 powerful examples. Build trust, increase engagement, and improve conversions.