43 Social Proof On Website Examples And Types For All Businesses
Date
Jan 18, 2025
Description
43 Social proof website examples and types to inspire trust, build credibility, and boost conversions for businesses of any size.
Status
Current Column
Person
Writer
Picture this: you're gearing up to launch a new product and know you must prove to your target audience that it's worth their hard-earned cash. You jump onto your website to figure out how to show them the product's value. As you scan the page, a Social Proof Pop Up appears in the corner. "Justine from Ohio bought this 3 days ago and left a glowing review." You breathe a sigh of relief. Social proof can help you make your sales, and you're already on your way to using it.
In this article, we'll help you with that. You'll learn how different types of social proof, supported by testimonial software, can boost your credibility and improve conversions. You'll also see various examples of social proof websites to inspire your implementation.
What is Social Proof?
Social proof is a psychological phenomenon in which people validate their actions by copying the behavior of others. This term was coined by Robert Cialdini, who also authored the Seven Principles of Persuasion.
When browsing a landing page and seeing a testimonial from an industry expert you respect, that’s social proof. When cruising a pricing page and seeing that an industry giant is already using the tool, that’s social proof. Signing up for a demo because the tool solved my problem for a similar company is social proof.
Leveraging Customer Testimonials for Sales Success
Essentially, it’s borrowing third-party influence to sway potential customers. Social proof convinces people that a product or service that gained attention or revenue from others is something they should also buy into. This is often the case where people search for a product, find several similar items, and buy one product based on its high number of positive customer reviews.
Brands leverage social proof to increase conversions and grow their customer base exponentially as more people join in and create buzz around products or services.
Why is Social Proof Important for Marketers?
People look for guidance from their peers. When they see others endorsing a product or service, it offers assurance: "If it works for them, it'll work for me." Research backs this up. For example, 66% of consumers trust online reviews, and 95% consult other people's opinions before purchasing. Think about it: when was the last time you bought something without glancing at reviews or ratings?
The Role of Reviews and Feedback
Online reviews are the modern-day word-of-mouth recommendations. Platforms like Google, Yelp, and social media amplify this effect, letting customers share experiences with massive audiences. But it's not just the positive feedback that matters. Over half of consumers (53%) actively seek out negative reviews before buying something.
Navigating Online Reputation in the Age of Reviews
Why? Because they want a balanced perspective. Even how a business responds to criticism can sway opinions. A thoughtful, professional reply to a negative review shows accountability and commitment, which can boost trust. Conversely, ignoring or poorly handling criticism can tarnish your reputation faster than a negative review.
Social Proof on Social Media
Social proof takes many forms on different platforms—a brand's Instagram with high engagement—likes, comments, and shares—signals trustworthiness and popularity. A YouTube channel with thousands of subscribers and consistently high views is automatically perceived as offering valuable content.
Low engagement might raise red flags, making potential customers question a brand's credibility.
Beyond the Online World
Interestingly, the impact of social proof isn't limited to the digital realm. It also influences offline behavior. More than half (54%) of U.S. shoppers read online reviews before visiting physical stores. So, even if you're running a brick-and-mortar business, your online reputation still significantly drives foot traffic.
The Power of Validation
At its heart, social proof provides reassurance. It's like a nudge that says, "You're making the right choice—look, others think so too." This psychological safety net can make a huge difference, especially in competitive markets. For brands, leveraging social proof means showcasing customer testimonials, responding to feedback, and using social media to highlight engagement. When done right, social proof doesn't just attract new customers; it builds loyalty and fosters long-term relationships with your audience. In today's fast-paced digital age, where trust is currency, social proof isn't just nice to have—it's necessary.
How Testimonial Transforms Customer Feedback into Sales
Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:
Video and text options
Embeddable 'wall of love' widget
Smart email assistant
Third-party review imports
Boosting Credibility Across Industries
Ideal for content creators, agencies, eCommerce, and SaaS companies, Testimonial helps boost your credibility and conversion rates by showcasing real customer experiences.
Build a wall of love for free today with Testimonial!
Reviews and customer testimonials are among the most effective forms of social proof. When potential buyers see genuine feedback from existing customers, they’re more likely to trust your product or service.
Featuring reviews and testimonials on your website allows you to highlight positive experiences, showcase customer satisfaction, and address new visitors' concerns. Testimonials can be text-based or video, adding credibility and relatability to your brand.
2. Celebrity Social Proof
Celebrity endorsements can add significant weight to your brand's reputation. When a well-known figure uses, promotes, or speaks positively about your product, it adds a layer of aspirational appeal. This can be highly persuasive, as fans often trust the opinions of their favorite celebrities and influencers.
3. User-Generated Content (UGC)
UGC refers to any form of content, like photos, videos, or posts, created by your customers and shared on platforms such as social media. Displaying UGC on your website adds authenticity because it shows real people enjoying and benefiting from your products. UGC is mighty because it humanizes your brand and fosters community involvement.
4. Expert Recommendations
Having an industry expert endorse your product can elevate your credibility. Expert recommendations are efficient in technical or niche markets, where consumers rely on specialized knowledge to make informed decisions. Featuring quotes, reviews, or articles by recognized authorities helps build trust and authority in your field.
5. Certifications and Badges
Certifications and badges officially recognize your product’s quality, safety, or compliance with industry standards. Displaying these on your website reassures visitors that your product has met rigorous standards, giving them confidence in their purchase decisions. Whether an SSL certification for security or an eco-friendly certification, these symbols add an extra layer of trust.
6. Real-Time or Recent Activity
Showing real-time activity, like recent purchases or sign-ups, can create a sense of urgency and trust. This form of social proof taps into the fear of missing out (FOMO) by letting visitors see how others actively engage with your brand. It demonstrates that people are continually interested in your product or service.
7. Influencer Endorsements
Influencers are trusted voices in specific niches or communities. When influencers endorse your product on their platforms or your website, their followers view it as a personal recommendation. Influencer endorsements can give your product credibility while boosting your brand's reach.
8. Client Logos
Displaying the logos of well-known clients or partners on your website is social proof by association. It shows prospective customers that reputable companies trust and use your services, reinforcing your credibility. Even if the logos are from smaller, industry-specific brands, they help demonstrate your experience and reliability.
9. Customer Video Testimonials and References
Video testimonials from satisfied customers allow visitors to hear and see genuine feedback, adding a personal touch to your social proof. These videos provide an in-depth, relatable narrative that’s harder to convey through text alone. References, whether individual or professional, can further build trust.
10. Real-Time Stats
Displaying real-time stats such as current users online, transactions completed, or recent sign-ups creates social validation. These real-time metrics suggest that your business is active, successful, and in demand, encouraging visitors to engage while others are doing the same.
11. Awards and Recognitions
Awards and recognitions from industry bodies or trusted organizations formally validate your excellence. Highlighting these accolades on your website adds credibility and prestige, showing that your brand has been recognized for its quality, innovation, or service.
12. Social Media Followers and Shares
A large social media following or high levels of engagement (likes, shares, comments) act as social proof by demonstrating your popularity and influence. Including social media counters or embed feeds on your website shows that your brand is active and well-loved by the online community.
13. Data/numbers
Customers served, number of invites remaining, etc. A single number can be worth a thousand words. Combine this type of social proof with another. By doing so, you’re saying, “Not only have X people bought our product or service, but here’s how much they love it.”
30 Interesting Social Proof Examples You Can Copy for Your Website
1. Testimonial's Wall of Love
Let's kick things off with a favorite of mine, the Wall of Love by Testimonial. Regarding social proof, nothing is better than a glowing recommendation from a satisfied customer. The Wall of Love makes it easy to showcase these testimonials on your website so visitors can know what to expect before purchasing.
The Anxiety of the Unknown: Why Social Proof Matters
The longer you spend on a website, the more likely you will receive a negative review. This is especially true for the websites of businesses you’ve never heard of before. Social proof helps reduce any anxieties you might have and establish trust. The Wall of Love by Testimonial helps collect and display customer feedback to boost conversions.
Automating Social Proof with the Wall of Love
You can customize the name and appearance of the widget, as well as the number of testimonials to display. More importantly, it helps you automate the process of collecting reviews and displaying them on your website. With the Wall of Love, you can embed reviews directly on your site to showcase customer experiences without hassle.
This simplifies the collection and presentation, making building trust and credibility with new visitors easier. Testimonial's own Wall of Love showcases glowing reviews from users, including video testimonials.
2. Zendesk
Next up is Zendesk, an excellent customer service platform that helps businesses streamline customer communication. Their testimonials page has a clean layout and hosts over 400 detailed client success stories. They have designed the page to display three featured stories at the top before listing the remainder of the testimonials.
Filtering Testimonials for Maximum Relevance
All 400 testimonials and customer stories can be filtered by industry, business challenge, region, or company size. This enables interested users to find a similar business to theirs and visualize how Zendesk could work for them. You’ll also find logos of well-known brands that use Zendesk and a CTA to start a free trial or see a demo.
Why Zendesk Prioritizes In-Depth Case Studies
Zendesk has opted against using short statements from trusted review platforms and has put all its resources into producing and publishing these long-form case studies. This is what makes their testimonials page a powerful tool for converting customers.
3. Canva
Canva is an easy-to-use multifunctional design tool for businesses and individuals. Their testimonials page is another excellent example of how simple and strategic can be very effective. Just like Zendesk, they have an extensive collection of customer case studies. They include a high-profile customer story as a featured article, followed by a grid of all customer stories to filter through.
Building Trust with Social Proof and In-Depth Case Studies
At the bottom of the page, they have all their social proof – the statistics that indicate how many monthly users they have and the percentage of Fortune 500 companies that use Canva. There are also awards from major online review sites and a CTA leading to Canva sales. The detailed customer case studies help add more context and greater depth than simple short-form customer reviews, ultimately making this page more effective at converting.
4. HubSpot
HubSpot is a platform that offers businesses a wide range of functionalities, including sales, CRM, marketing, and e-commerce tools. Their testimonials page is the only example on our list that makes excellent use of the live G2 Score Grid and Gartner Magic Quadrants. These visuals are embedded so users can see where HubSpot stands against similar platforms.
This page also has another advantage—a selection of the review site awards they’ve won displayed front and center. This shows visitors they are popular with customers and highly regarded by other industry leaders. Scattered throughout the page are customer testimonials, and they end the page with impressive statistics on the number of customers they have worldwide.
5. Notion
Notion allows customers to manage documents and tasks more effectively using their tools and functionality. Their customer stories page encourages site visitors to read it like a blog, emphasizing the actual success stories they share. The page has a collection of longer case study articles that can be filtered by company size, followed by short testimonial statements at the bottom. They also include a CTA to sign up for web or desktop app versions.
6. Keap
Keap is all about small business CRM and automation, helping customers boost growth and minimize overtime spent on routine tasks. Their reviews page is nicely designed, allowing users to scan and absorb essential details quickly. It includes reviews and star ratings from popular review sites like Capterra and G2, which work to capture the reader’s interest.
They also highlight some outstanding case studies, outlining the benefits in more detail, including the percentage sales increase after moving to Keap. A CTA is in the middle of the page to break it up.
7. Squarespace
Did you know that Squarespace powers millions of websites across hundreds of industries? If you head over to their customer testimonial page, you can get all the details and more. Since their business is website building, their customer testimonial is not what you typically think of.
Squarespace's Portfolio of Inspiring Websites
Instead, Squarespace uses this page to share actual website examples from some of the most glamorous brands that use their site builder, showing proof of concept and providing design inspiration. The page feels sleek and particularly helpful for those looking to see if Squarespace will meet their needs.
8. Buffer
The last example is from Buffer, a web and mobile application that helps businesses manage all their social media accounts in one place. Their testimonials page is called Buffer Love, and it showcases all the things their customers love about the platform in a genuinely minimal way. This page has a distinctively social media-inspired look, which is unsurprising given its target users.
Leveraging X (formerly Twitter) for Authentic Social Proof
They have chosen to embed comments left by customers on X (formerly Twitter) directly on the page, which is a very effective strategy and easy to set up. In addition, they feature several customer comments, including their company and position title, which gives these testimonials more weight and credibility.
9. Frame.io
Frame.io is a collaborative platform for those involved in media and video production. Their testimonials page is an excellent example of a sleek, dark-mode design that’s appealing to many professionals in that industry. The page features a rotating carousel of customer logos, highlighting their user base.
Demonstrating Impact with Customer Results
It also displays impressive customer results, such as an 870% ROI after 3 years and a 26% productivity increase. A collection of featured case studies with summaries encourages readers to see the rest of the story. If that wasn’t enough, there’s another carousel of featured testimonials with large images at the bottom of the page.
Their call to action button is strategically placed in a sticky header bar at the bottom of the page. Overall, the testimonials page is designed to appeal to their target market of visual creatives.
10. Appraisd
Appraisd is an employee performance management software that promotes an empathetic and personal approach to management. Their testimonials page starts with review scores from Capterra and G2 and a statement about their 60,000 satisfied customers. Their page displays a collection of testimonials and customer success stories in various ways.
Engaging Users with Diverse Customer Stories
The reader can click on a featured customer story to see more. This is followed by three recent customer stories and three customer feedback statements. The next block on the page displays all customer stories that can be filtered by industry type or topic. This diverse presentation keeps users engaged while allowing them to find relevant examples.
After giving visitors a taste of the product's effectiveness, the page concludes with a final section on why leading organizations choose Appraisd.
11. Homerun
Homerun is a specialized recruitment software designed to help companies take control and make the hiring process more manageable. Their testimonials page is presented in a unique format—it’s broken up into sections of testimonials by industry.
Each section briefly states how and why Homerun benefits companies in that industry, followed by customer logos and a featured customer story.
Prioritizing Conversion
This testimonials page is designed with conversion as a top priority. Call-to-action buttons are spread throughout to allow the user to find out more without scrolling back to the top or down to the bottom of the page. At the bottom of the page, they ramp it up and include call-to-action buttons for a free trial or a demo, highlighting the trial length and no credit card requirement. This design focuses on easy information access and a sign-up process to boost conversions.
12. Ada
Ada is an AI customer service tool that helps businesses cut costs on customer support. Its straightforward but appealing testimonials page initially grabs visitors’ attention, saying that it has helped 350+ customers save time, money, and resources. Then, it highlights the results three companies have achieved from using Ada.
A Clean Design with High-Impact Case Studies
The page displays brand logos from loyal customers and clickable tiles to explore a range of featured case studies. They’ve kept it simple by including tiles that show only the company name, leading to the entire case study when clicked. With a single call-to-action for a demo at the top, this page maintains a clean, simple, and practical design.
13. Submittable
Submittable is, as they call it, a social impact platform. The platform is designed primarily for non-profits to develop and monitor funding rounds and manage and report on projects. Their testimonials page is a prime example of how to keep distractions to a minimum. There is one featured case study with an image; the rest of the page uses block color and company logos.
A Compelling Introduction to Customer Success
The featured case study is front and center to grab visitors’ attention. The page highlights their 11,000+ happy customers and provides key statistics, such as 95% customer satisfaction and 3.5 hours average weekly time saved on admin tasks. This sets the scene and intrigues visitors to explore more of their customer stories further down the page.
There is a CTA to talk to sales in the sticky header bar at the bottom of the page and a demo CTA, keeping the design short and sweet.
14. Hiver
Hiver is an email-based customer support tool. The testimonials page is striking and visually engaging, with diverse content that includes reviews, social proof, and feedback in various styles. There’s a customer video review, social proof badges, a slider of reviews, featured case studies, and a constantly rolling carousel of customer feedback.
At first, visitors will see the customer review video followed by a selection of logos from some of the 1500 Hiver customers. As they scroll down, they will see a selection of customer stories to explore further. A banner also displays the Hiver star ratings from sites like:
Capterra
G2
Toward the bottom of the page is a rolling carousel of customer feedback embedded from G2. The page concludes with a CTA to sign up or check out their pricing options.
15. Samsara
Samsara is an operations management platform that connects teams, systems, and data. Their testimonials page includes social proof in the form of:
Brand logos
Video
Written testimonials
Downloadable whitepaper lead magnet
Their full range of customer stories can be filtered by industry, product, or region, making it easy for the user to find relevant information. It’s a good example of a brief but professional and effective testimonials page.
16. Ravin
AI startup Ravin includes testimonials on its website in the form of press reviews. Their testimonial page is titled “What people are saying,” implying that everyone is talking about their company. Rather than quoting customers, the page quotes the press, accompanying each quotation with the relevant publication’s logo and the link to the cited article.
Building Authority
Highlighting positive media coverage is an excellent way for companies to generate buzz around their business while building their authority in the industry. This is particularly effective for upcoming companies who may not have many clients yet but can establish their credibility with website press reviews.
17. Sage College Advice
Sage College Advice, a college admissions counseling business, strategically places its customer testimonials on a page titled “Acceptances.” The page lists nearly every four-year university in the US, revealing that Anne, the counselor, successfully gets her clients accepted to top schools.
Testimonials that Amplify Brand and Enhance Credibility
In this way, the testimonials page helps Anne build her brand. The client testimonials also reinforce the list of acceptances, making the list more believable. The testimonials appear to be written by students and their parents, and they focus not only on the counselor’s expertise but also on the emotional benefits of working with her.
The college application process is grueling for high school students, but Anne’s support has significantly reduced their stress. These details forge an emotional connection between the counselor and her audience, which, in turn, convinces people to use her service.
18. Shuttlerock
A testimonial often takes the form of a short quote, but it can also be a more extended, more involved case study. Mobile creative company Shuttlerock has a separate “Case Studies” page on the website menu that reveals nine different case studies when clicked.
Each article highlights a client in a different industry, which reveals Shuttlerock’s versatility and wide range of expertise. The featured image in the posts depicts the company’s logo, giving the page a sense of:
Professionalism
Credibility
Authority
Four-Part Case Studies for Maximum Impact
The case studies feature four parts: a quote from a happy customer, a story about that customer’s challenge before working with Shuttlerock, a design portfolio of Shuttlerock’s work, and data showing the project’s success. By delving deep into the customers’ success stories and backing them up with complex data, Shuttlerock creates a powerful, persuasive series of website testimonials.
19. The Highland Kitchen
The Highland Kitchen features customer quotes in a testimonial page titled “Client Reviews.” While the website design here is simple, it begins with a huge, beautiful photograph of the outdoors, instantly catching the reader’s eye. Below the picture is a series of testimonials whose strength lies in their descriptive detail.
They also specifically highlight the challenges their situation presented and how the chef, Greig, overcame those challenges. One review says that the clients were dining in a barn without water or electricity and that Greig could create outstanding food.
Revealing Character Through Anecdotes
Another explains that Greig provided food for the children in the group. Rather than directly describe Greig’s character, the testimonials use anecdotes to reveal his:
Creativity
Thoughtfulness
Attention to detail
20. Puffin Packaging
Sometimes, pictures speak louder than words. Rather than feature customer quotes, Puffin Packaging uses the Wix Pro Gallery to show adorable images of their customers’ pets enjoying their product. Dogs and cats love sitting in Puffin’s eco-friendly boxes, many of which are used to transport pet food.
The company also demonstrates how humans enjoy the boxes, with photographs displaying the vast array of food freshly removed from the boxes and placed on the customers’ tables. Puffin doesn’t show the humans, but pictures of animals and food seem enough to win us over. After all, if pets love the product, indeed their owners are, too.
21. Nutrime
Thanks to persuasive customer testimonials, nutrition and fitness websites can convince all of us to adopt healthier lifestyles. Nutritional medicine business NutriMe instantly appeals to site visitors, thanks to the customer testimonials on its homepage. While the website explains the importance of nutritional medicine in objective, scientific terms, the testimonials directly below make the service feel more personal and relatable.
Building Trust Through Visuals and Success Stories
The website doesn’t aggressively explain why we need nutritional medicine; instead, it uses more subtle written content highlighting the success stories of people like us. The testimonial box also grabs the user’s attention with its illustrated vector art. The images feel hand-drawn, making the brand feel wholesome and homemade.
The beautiful illustrations are revealed using a parallax scrolling effect, which frames the text and draws more attention to it.
22. Mr. Holmes Bakehouse
Mr. Holmes Bakehouse uses a testimonial that is far from traditional. The testimonial highlights high-profile celebrities, but these celebrities have probably never been to the bakery. The testimonial is false, but the joke is worthwhile. We don’t necessarily recommend this bold choice, but the quirky bakery chain uses humor to pull it off.
Classified" Documents for Playful Fake Testimonials
So, how exactly do they do it? The fake testimonials are embedded in a hot pink, supposedly “classified” document with most of the words crossed out. They’re subtle but funny: “A lot has changed since that first call from Sir Sean Connery,” they begin, continuing with, “We’re here to make sure Princess Diana walks away going ‘Damn...I gotta tell my mom about this.’”
Their bold claims to authority make us trust them, even though the claims are blatantly untrue. As readers, we’re drawn to the brand’s daring, irreverent voice.
23. Bluebeam
Many companies struggle to grab people's attention using their testimonial pages, but Bluebeam does a great job of catching your eye as soon as you arrive on the page. While it's technically called a case studies page, you first see a set of project examples in the form of large, bold images that rotate on a carousel. Scroll down, and you can also click on video case studies and view customer panels.
24. mHelpDesk
Visit mHelpDesk‘s testimonial page, and you’ll see videos and text testimonials equipped with pictures. Some of the testimonial videos don't have high production quality. Navertheless, they get the message across and cover useful and relevant information, which shows you don't need to invest thousands in production to get some testimonial videos up.
In line with the theme of earning trust, the testimonial page displays awards and badges of recognition.
25. ClearSlide
One of the first things we noticed about ClearSlide‘s testimonial page is how creatively it’s named—“What They're Saying.” It includes customer quotes and client logos from big names like The Economist and Starwood.
Pro tip: If you have celebrities or influencers within their community, include and even highlight their testimonials on your page.
26. FocusLab
FocusLab took a unique and very cool-looking design approach to its testimonial page — which is fitting, seeing as it‘s a design agency. Again, it’s technically a visual catalog of previous projects and works-in-progress. Instead of listing client quotes, the page opts for a card-like design with interactive, rectangular elements you can click on to see the complete case study—with quotes occasionally appearing in between.
What we love: FocusLab not only covers the challenges faced by clients and how FocusLab helped solve them, but the case studies also include some of the steps in the design process.
27. Seven Grams Caffe
We love restaurant websites that make our mouths water. Seven Grams Caffe in New York City puts quotes from satisfied customers directly on their homepage, maximizing the chances that site visitors will read them. They label their testimonial section “The Buzz,” marketing themselves as trendy.
Testimonials Through the Lens of Food Photography
The accompanying images make the testimonial even more powerful. While many website testimonials depict photographs of customers, the cafe focuses exclusively on food photography, particularly coffee and pastries. This is an excellent example of how customer testimonials on a website can bolster product images.
When placed side-by-side customer reviews, the enticing pictures of cappuccinos, muffins, and banana bread make us want to hop on the next flight to New York.
28. Les Maux Bleus
As we’ve seen, some website testimonials take the form of images without any words at all. Tattoo studio Les Maux Bleus lets their Instagram account do all the talking. Instead of written customer reviews, the studio shows pictures of its work. The photo library on their website is synced with the business’s Instagram page, making the photos dynamic and ever-changing.
Showcasing Tattoos as the Ultimate Testimonial
Most customer testimonials would benefit from the inclusion of quotes. Nevertheless, in the case of a tattoo studio, words don’t mean much without images to prove it. The featured customers appear happy with their new ink, and the number of likes each Instagram photo receives further communicates customers’ praise and approval.
29. Dara Caroline
Testimonials that feature customer quotes are essential for businesses that offer services rather than products. Someone can claim to provide a service, but no one will know that service is good without customer reviews to back it up.
Aligning Client Voices with Brand Purpose
In counselor Dara Caroline’s case, her featured testimonials directly support the stipulated mission on her homepage: her commitment to her patients’ self-love and empowerment. The customer testimonials on a designated page move the reader with their emotional detail. Dara also specifies each reviewer’s country of origin, boosting her credibility as a successful counselor for people around the globe.
30. Shopify
We have Shopify’s Success Stories page. At first glance, it looks much like other testimonial page examples we’ve seen, but it has one cool new idea: There’s a prominent call to action that asks Shopify customers to share their stories! Encourage visitors to try the platform for free or check out prices.
Showcasing Partners and Humanizing Voices
The testimonials are placed on the homepage, with a simple but clever design. Autofleet strategically accompanies each quote with a prominent company logo, drawing emphasis to the partner company rather than the spokesperson. At the same time, each testimonial includes a photograph and the job title of each customer to humanize the review and make it more believable.
Build a Wall of Love for Free Today with Testimonial
Testimonials help build trust and credibility for your business. When potential customers land on your site, they seek reassurance that you can deliver on your promises. Customer testimonials, especially from third-party sites, provide that reassurance. To a website visitor, a positive review from a stranger carries far more weight than anything you could say about your business.