People were amazed at David’s genius. Others called it good timing or even luck.
He humbly said this about what triggered his investment:
More Well-Known Ways to Growth Hack Traffic
Using a typo domain is just one in thousands of existing hacks (and many more that are yet to be invented.)
I've learned about these well-known growth hacking cases online through the years (just to name a few.)
Airbnb “Hacking” Craigslist
We know Airbnb as a tech giant and an iconic unicorn, but in its humble origins, things weren’t as fancy as they are today 😜
It’s interesting how they tremendously increased their traffic by leveraging Craigslist’s user base by doing two things:
Post their home and apartment listings on Craigslist with just partial details, followed by a link to the listing on their own site. People had to visit their site for complete details about an attractive accommodation.
Contact people renting properties through Craigslist so they would put their listings on Airbnb too. They eventually coded a program that would do this automatically to engage with hundreds of property owners per day.
Hubspot & Free Tools
After starting operations in 2006 with three paying customers, Hubspot closed in 2023 with $1.73 billion in revenue and more than 120,000 users.
Dharmesh, CTO of HubSpot, and his team created many free tools in the early days of HubSpot. One of the most famous tools is the website grader. It helped people check their webpage speed and SEO. To run the website grader, users have to give their emails which helps HubSpot collect tons of leads into their sales funnel. It’s all inbound without having to spend too much time and money.
Even today, Dharmesh is still coding new tools. The most recent one is called ChatSpot, powered by ChatGPT. You should check it out 👇
There are no rules here. That’s why they call it growth hacking.
I hope my experience and the examples I included here can inspire you to start doing something unique in your startup, even new and different things that don’t seem scalable.
Only by iterating, testing, and experimenting will you get outcomes different than the average.
Thanks for reading this far. I may do another update about this typo domain (or not?), but if you are interested in following my journey feel free to connect via Twitter 🙌