33 Examples Of Client Testimonial Videos To Inspire & Tools To Create

Title

33 Examples Of Client Testimonial Videos To Inspire & Tools To Create

Date

Oct 19, 2024

Description

Find inspiration from 33 client testimonial videos and explore tools to create authentic and engaging video testimonials.

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Current Column

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Writer

Imagine you’re shopping for a service online, say a contractor for a home improvement project. You land on two different websites. One features a few written testimonials on website from past customers. The other features several engaging client testimonial videos, with different customers talking about their experience working with the company, how they felt before the project started, and what their life is like now that the project is complete. Which one would you trust more? Of course, you would trust the second one. That's because client testimonial videos provide a level of detail and authenticity that written testimonials simply can't match. This article will help you leverage this valuable type of social proof by showcasing examples of client testimonial videos to inspire your own video creation and offering tools to help you create your own.

Testimonial software can simplify collecting, curating, and creating engaging testimonial videos for your website.

What Are Client Testimonial Videos?

Client testimonial videos are powerful marketing tools that feature satisfied customers sharing their experiences with your product or service. These multimedia assets showcase real people discussing the pain points your offering helped them solve. In particular, video testimonials resonate with website visitors because they humanize your brand and help prospects connect emotionally with your business.

Why B2B Companies Need Video Testimonials

B2B companies are creating more video content to connect with prospects and share their product’s use cases, reviews, and successes. Research shows that most B2B businesses selected video as the primary form of media for their content strategy. Video testimonials are an essential component of any B2B video marketing strategy. They resonate with prospects in ways that product demo videos don’t. Video testimonials showcase a real-life application of the product paired with an endorsement from an existing satisfied customer.

The Unique Benefits of Video Testimonials

The best part about video testimonials? They’re shot in the customer’s voice. This is a crucial factor separating this type of marketing asset from others. Video testimonials provide a unique view into the product’s validity from customers already using it.

Why Video Testimonials Are Effective

Video testimonials build credibility by showcasing real customers who have benefited from a product or service. Seeing actual people discuss their positive experiences makes the message more trustworthy. 72 percent of prospects trust a business more after watching positive testimonials, leading to higher chances of conversion.

The Story Behind the Story

Through storytelling, video testimonials highlight a customer’s challenges and how a company’s product or service helped solve them. This resonates with prospects, especially if they share similar pain points. The emotional connection created by these stories makes the solution relatable and memorable.

The Visuals are Everything

Video testimonials offer the added advantage of showing facial expressions, tone of voice, and body language, which all contribute to building emotional connections. Unlike written testimonials that can feel impersonal or fabricated, videos offer an authenticity that is hard to replicate. This visual engagement makes the content more impactful and believable.

Short and Shareable

Videos are easy to consume and share. High-level decision-makers or busy executives often prefer to watch a quick testimonial rather than read long case studies. Video testimonials condense valuable information into a digestible format, which can be shared across teams and decision-makers, further enhancing their reach.

Engagement is the Name of the Game

B2B prospects are increasingly interested in video content, with over 37% watching videos through to the end. This level of engagement makes video testimonials an effective way to capture attention and convey key messages more effectively than written content. The interactive nature of videos keeps prospects interested from start to finish.

Video Testimonials Boost Revenue

Video testimonials help convert new customers and drive 62% more revenue from existing customers by reinforcing trust every time they visit your site. They continually reinforce your company’s value and help maintain long-term customer relationships.

Video Testimonials vs. Written Testimonials and Case Studies

While still functional, written testimonials lack videos’ visual and emotional depth. They can feel less authentic if not correctly structured, damaging credibility. Though case studies are comprehensive, they often require more time and attention to read and digest. Many prospects may need to fully engage with long-form content like this, leading to it being overlooked or unopened. Video testimonials, in contrast, engage prospects immediately with concise and captivating narratives.

Video testimonials are a powerful tool in modern B2B marketing because they combine trust, storytelling, and emotional engagement into one highly effective format. By investing in video testimonials, businesses can foster deeper connections with their audience, build credibility, and ultimately drive higher sales.

Boost Trust and Conversions with Testimonial’s All-in-One Client Review Platform

Testimonial simplifies the process of building trust and credibility for businesses. Our testimonial software allows an accessible collection and display of authentic client testimonials featuring:

Video and text options

An embeddable wall of love widget

A clever Email Assistant

Third-party review imports

Testimonial helps boost your credibility and conversion rates by showcasing real customer experiences. This is ideal for:

Content creators

Agencies

eCommerce

SaaS companies

Build a wall of love for free today with Testimonial.

How to Ask for Reviews

Video Testimonials

Client Reviews

How to Ask for a Testimonial

How To Create Client Testimonial Videos

Picking the Perfect Customer for Your Video Testimonial

Start with the end in mind. What do you want to accomplish with this video testimonial? Video testimonials can highlight various product use cases, so identifying your goal will help you select the right customer to feature. Consider the type of company you want to showcase. Look for customers who fit that profile to appeal to a specific industry or niche.

Examine the customer’s on-camera charisma. The success of your video testimonial lies on the shoulders of the people you feature. The right person will provide your video testimonial with the foundation needed to succeed.

Plan Your Shoot to Get the Best Results

While the testimonial should be in your customer’s own words, that doesn’t mean you leave them to create it independently. Work with your customers to understand how they use your product. This can help you prepare the right questions to ask while filming. Some questions that they should address during the testimonial include:

Who are you, and what does your company do?

What was the problem your company was facing before purchasing the product?

How did the product solve the problem?

Do you recommend the product?

What was your deciding factor in buying the product?

The last question is key, because it could nudge other prospects considering competitors to purchase from your company. These questions don’t have to be included in filming the testimonial, but the customer’s answers should be highlighted somehow.

Film and Edit Your Testimonial Like a Pro

Now that your preparations are complete, it’s ready to get the camera rolling. This is one of the most important steps because you need a high-quality video as your end product. Your testimonial should be appealing, so you don’t want to scrimp on this step. High quality doesn’t always mean elaborate. Look at this simple but polished video testimonial. By using Testimonial, your customers can easily film a high-quality testimonial video in a few minutes without needing extensive equipment.

In the end, you want a video that is high-quality, straightforward, genuine, and as short as possible. According to Animoto, 59.9% indicated that a video being too long would strongly deter them from watching. Yikes. That means asking your customers all the questions we prepared but limiting the final cut to the two to four best responses they gave. Quality over quantity matters in this case.

Now that you have a high-quality video testimonial, you must share it with the world. It isn’t enough to just create a fantastic marketing asset. You need to ensure that it’s reaching the target prospects as well. Share the testimonial on your website (Testimonial automatically publishes all your testimonials on your website's testimonial page/Wall of Love) and social media channels and send it to your prospects directly:

Facebook

Twitter

How to Get Testimonials from Clients

Testimonial Questions

Social Proof on Website

Testimonial Page Examples

10 Best Software For Creating Client Testimonial Videos

1. Testimonial: A Top Tool for Client Testimonial Videos

Testimonial simplifies the process of building trust and credibility for businesses. Our testimonial software allows an accessible collection and display of authentic client testimonials featuring:

Video and text options

An embeddable wall of love widget

A clever Email Assistant

Third-party review imports

Testimonial helps boost your credibility and conversion rates by showcasing real customer experiences. This is ideal for:

Content creators

Agencies

eCommerce

SaaS companies

Build a wall of love for free today with Testimonial.

2. Famewall: Create a Wall of Customer Love

Famewall is an all-in-one testimonial platform that helps businesses collect testimonials from customers and share them in multiple ways to convert more customers. It allows you to create a wall easily and embed testimonials on your website. You make a testimonial collection page, and testimonials can be recorded using video or text (unless you have disabled them).

These are then added to your Wall of Fame, which can be embedded on your website. Famewall is best suited for:

Entrepreneurs

Creators

Startups

Small businesses

3. Trustmary: A Smart Way to Collect and Display Testimonials

Trustmary is a platform that streamlines the process of collecting testimonials and displaying your reviews from sites like:

Google

Yelp

Tripadvisor

Capterra

You can easily automate gathering video testimonials through customizable forms and showcase these on your website. Their primary focus is creating a “wall of love” for the testimonials you captured on other sites. Even if you wanted to make a video testimonial, you would send a customer a form, and they would have to click on the link to record their video testimonial.

4. VideoAsk: An Interactive Way to Gather Testimonials

VideoAsk is very clear, intuitive, and has great UX. It does what it says on the tin without all the fluff. I loved the onboarding process, which utilized video to determine your requirements. VideoAsk also has helpful templates that you can use and edit yourself. As can be expected from the makers of Typeform, VideoAsk is focused on the form experience. Respondents can respond to your videoask in many ways, including:

Open Ended

Video
Audio
Text

Multiple choice CTAS

By paying using Stripe.

5. Trust: An All-in-One Video Testimonial Solution

A fully automated video testimonial solution, Trust is an extensive video testimonial and review platform that helps businesses of all sizes collect video testimonials and display them through various attractive formats. Its built-in video editor, Video Studio, lets you polish testimonials in minutes. The best part? Trust is an end-to-end automated testimonial solution, so you can save plenty of time, effort, and money by running your testimonial campaigns on auto-pilot.

Trust has a simple user interface and lets you collect testimonials using a precise and customizable form. It also allows you to run email campaigns by auto-populating customer contacts and scheduling personalized requests.

6. VideoPeel: Automate Video Testimonial Collection

VideoPeel automates video capture via a link that allows users to click, record, and submit—similar to Vocal Video. Responses can be recorded and submitted via mobile or desktop, and thank-you messages can also be automated. VideoPeel differs from Vocal Video in its recording structure. All questions are shown on one screen, and customers are expected to respond to all of them in one take. Vocal Video offers the option to present multiple questions one at a time.

This simplifies the process for respondents and increases the chances of better video responses. There are three different “campaign” templates to choose from (meaning the categories of video templates they offer, including:

Profile message

Photo message

Video message

Managing and Editing Customer Videos Made Simple with VideoPeel

Any collected videos are held in a single repository for easy management. VideoPeel’s editing tools are very basic and allow the:

Addition of a logo

Simple text overlay

Star rating

Disclaimer

For integrations, VideoPeel offers Shopify integration and Amazon syndication, with a few other eCommerce and social media publishing options. There is no additional functionality for:

Trimming clips

Adding music

Inserting additional visual elements

7. Vidmonials: Capture Client Testimonials with Ease

Vidmonials is another video testimonial software. You can use it to create product testimonials, client testimonials, and more. You can send out a single request to one user, or create a campaign to send multiple requests to multiple users. Your users can record video and share their screens. This makes it a good option for SaaS companies who want to make something like a demo or if you’re creating tutorials and videos for an informative webinar.

You get easy-to-edit video transcripts in multiple languages. The videos you receive from users are then stored in your video library, where you can:

Edit videos:

Trimming the content
Adding music
Adding text

Create branded landing pages

Embed your videos into your website

8. Content Beta: A Video Testimonial Service for Businesses

Content Beta is a comprehensive digital marketing agency. It focuses on creating high-quality, unique content for businesses across various industries. They create content that speaks directly to a business’s target audience. They ensure increased engagement and improved conversion rates by leveraging detailed analytics and innovative strategies.

Their remote video testimonial service allows genuine client feedback worldwide without geographical constraints. They design marketing content to raise brand visibility and accelerate digital growth. Their services include:

Video marketing

Content writing

Social media

Video editing services

9. Bonjoro: Personalized Video Messaging for Customer Engagement

Bonjoro is innovative video testimonial software that allows businesses to send personalized video messages to customers for various purposes, such as:

Onboarding

Engagement

Support

Bonjoro helps businesses stand out by facilitating a more human and personal connection. It builds stronger relationships and ultimately increases customer loyalty and satisfaction.

10. Testimonial Hero: End-to-End Testimonial Production

Testimonial Hero is a leading customer testimonial software. It aids businesses in showcasing their product or service through the voice of their customers. Testimonial Hero delivers compelling, high-quality video testimonials that can drive marketing and sales success. Their proficient team handles everything from filming to editing. It’s an end-to-end solution that eliminates the usual hassles of testimonial production.

23 Examples Of The Best Client Testimonial Videos

1. Testimonial

Let’s see the Wall of Love from Testimonial to look at testimonial video examples. Testimonial is a testimonial collection & management software that helps you collect text, video, and social media testimonials for your company and share them effortlessly to increase sales. On the Wall of Love, you will see several video testimonials from users sharing their experiences using the tool in their businesses.

The best way to learn more about Testimonial.to is to watch this testimonial from Chris Lema, explaining how he uses the tool to gather testimonials for his blog. What to learn: People often think they must spend thousands of dollars making good video testimonials. But this video has all the ingredients of a good testimonial:

Genuine

Concise

Relatable

2. Google Ads

Google Ads takes the idea of using customer testimonials to tell stories quite literally by calling its collection of testimonial videos “Success Stories.” This one is the story of Princess Polly, a fashion retail start-up that found its success using Google. What to learn: Ask for testimonials from companies that lend themselves to aesthetically appealing videos like:

A company that started on the Gold Coast of Australia

Start your testimonial video with a dramatic excerpt taken from the customer interview

Have customers highlight beautiful features of your product or service.

3. Dove

In this video filmed by GENUINE: The Real People Company for Dove, a sight-impaired artist named Molly Burke discusses her experience with Dove’s shower foam body wash. She points out that as someone who relies heavily on her sense of touch, she’s uniquely sensitive to how a product feels. She then praises the feel of Dove’s body wash.

What to learn:

Customers with inspiring story will provide powerful testimonials

Insert relevant video clips between scenes of the customer speaking

The creators used emotion well in the video by emphasizing the subject’s personal story.

4. Medical Guardian

At only 15 seconds, this video testimonial is considerably shorter than most—but no less powerful. It highlights how Medical Guardian, a personal emergency alert device, brought peace of mind to a woman and her out-of-town adult children after her husband's passing.

What to learn:

Begin your video testimonial with a hook that appeals to viewers’ emotions

Use a mix of still images and video clips

Use captions to introduce speakers

5. Salesforce

In this testimonial, several members of the Humana team discuss the problem of building trust among a large patient base. They then identify data-based insights into patients as the solution and introduce Salesforce as a platform that has given them that data.

What to learn:

Don’t just talk about the problem and solution; if you can, show an example of them

Show real people interacting with your product or service in real-life contexts

6. Slack

In this video testimonial, the CEO of Virtual Dining Concepts explains how Slack helps their complex business run smoothly. The company president even compellingly points out that Slack is vital because “the core for any good business is communication, and without good communication, everything breaks down.”

What to learn:

Show photos and videos with an instinctual appeal to any audience, such as those of food

Use background music that fits the tone of the video

If the customer is less well-known, use the first few seconds of the video to give an overview of what they do

7. Amazon Web Services

This testimonial describes a problem that Amazon Web Services solved for Dropbox. The speaker identifies the problem in detail within the first few seconds of the video, then explains the solution Dropbox developed using AWS. The creators broke the video into clear sections:

The problem

The solution

The impact

What to learn:

Add text over a creative background to break testimonials into distinct sections

Text-only screens also add variety if you only have one person speaking

Playing music in the background keeps the pace of the video moving

8. MYOB

The accounting software company MYOB makes a point of highlighting some of its happy customers. They highlight different clients depending on your location. For example, one of the customers highlighted in New Zealand is Lee Timutimu, founder of the guided walking app, Arataki.

If you choose to learn how MYOB helped him, you can either watch his video testimonial or read a text version of his story:

He briefly explains his business and how MYOB benefits it.

He then makes a point about the importance of passion to his business.

The video is quite understated and doesn’t come across as a sales video for MYOB. However, it explains Arataki’s success and how MYOB helped give Timutimi total control over his cash flow.

9. Monday.com

Monday.com shares a selection of videos from happy customers. In this example, various team members from Nissan explain how Monday.com makes their work more efficient. It is a high-quality video focusing on how Monday.com affects all the stages of Nissan’s car assembly in Smyrna, Tennessee. Clips of the speakers intersperse with car assembly action and demonstrations of Monday.com in use.

Using multiple people within one Nissan plant works well for a product like Monday.com, which aims to help organize teams and improve communication.

10. Zoom

Although Zoom has been a popular communication tool for some time, it has come into its own since Covid changed the world we know. It is unsurprising that it includes multiple video testimonial examples from high-profile clients. In this example, senior executives from 20th Century Fox discuss how Zoom is vital to the studio’s successful everyday activity.

For instance, Kevin Graziadei, Director of Business Relationship Management at 20th Century Fox, talks about the benefits he sees from using Zoom within the organization—“tools that are easy to work with are great. Tools that are fun to work with are a lot more rare.” Jeff Dow, CIO, explains how he uses Zoom daily and couldn’t do his job without it. It provides a solution that allows people to collaborate effectively and seamlessly.

11. Codecademy

Codecademy frames its video testimonials as Learner Stories, an excellent content description. Each takes somebody who has a problem they could solve by learning to code, and the bulk of their video is about their story. Indeed, in Christine M’s example, it is more than two minutes into the video before she even mentions Codecademy.

Yet, although support for Codecademy is understated in these testimonials, the thoughts are clear and genuine. Learning to code changed Christine and the other testimonial makers’ lives, and they recognize Codecademy’s role in that change.

12. Yokel Local

The testimonial videos for Yokel Local focus on how the company helps its clients meet their goals. In the above video, Mike explains how Yokel Local has helped him market his business, New Look Collision Center, ultimately leading to him being able to expand it. Mike aimed to open more locations in the Las Vegas Valley, employ more staff, and build a more significant business. Yokel Local’s solution focused on restructuring New Look Collision Center’s website, ensuring the company showed accurately in the local search ecosystem. This resulted in growth in organic traffic.

They then focused their attention on lead generation and conversion from the new incoming traffic. The result was a happy customer who told everybody about Yokel Local’s performance. Mike’s video was shot onsite at his business, as with many testimonial video examples. Seeing New Look Collision Center in operation clarifies that Mike isn’t just an actor regurgitating a scripted story. It is easy to see him doing what he does daily at work.

13. Wiley for Hootsuite

Hootsuite, a leading social media management platform, strategically employed the interview approach to create a compelling customer testimonial video. In this testimonial video, members from Wiley Publishing are featured, sharing their genuine opinions and experiences with Hootsuite’s services.

This approach adds authenticity and establishes trust and credibility with viewers. Instead of relying solely on promotional video content, they feature real users discussing their firsthand experiences, making it more relatable and persuasive.

14. Christine's Testimonial for Codeacademy

Amassing 10 million views in one year of posting, Codeacademy shared an inspirational testimonial about how a young woman got into the career of her dreams after taking coding courses.

15. Nate's Wish for Southwest Airlines

Southwest Airlines is known for its culture of LUV, and this heartwarming testimonial of how Southwest gained this child and family‘s love from their first flight tugs on viewers’ heartstrings.

16. Dr. Serah Johny and Dr. Jarvis Raju's Testimonial for Toyota

When selling a car, you want to know what you're buying will keep you safe and get you where you need to go. Toyota understood those needs and published a testimonial video from two doctors who emphasized the need for safety and how their car helps them to do meaningful and impactful work.

17. Westfield Testimonial Compilation

Westfield leans into animated storytelling, bringing multiple perspectives from happy customers. It's appealing to buyer personas who may be watching the video looking for reliable insurance.

18. Capitol Subaru

Not all testimonials have to be in-depth to make an impact. This short and sweet animated video tells an upbeat story about a person purchasing their first car from Capitol Subaru. The upbeat soundtrack, beautiful animated style, and the addition of an energetic cartoon dog make this a fun testimonial video to watch and share with friends.

According to our Video Marketing Statistics 2022, people are twice as likely to share video content with their friends than any other type of content.

19. Project.co

Project.co is a project management software that allows people and teams to manage projects, tasks, and payments in one place. This testimonial features one of Project.co’s customers, Guaranteed Clean Energy. We hear directly from the CEO of that company about how this tool has helped the business.

The CEO passionately advocates the software and highlights its specific functionalities. It’s also great to see him using the tool, as this gives potential customers an insight into what it looks like.

20. CHIP

CHIP stands for Complete Health Improvement Program, and the company markets itself as a lifestyle medicine institute. Many people struggle with dieting and weight loss, so testimonials from customers who have had success with the program are invaluable for instilling trust in future customers.

This video testimonial explains the program’s benefits to viewers and shows them. We see the customer doing everything she struggled to do when she was overweight, like hiking and playing with her grandchildren.

21. Felder Group

Felder Group manufactures woodworking machines. This testimonial is compelling because it showcases the machines in use and emphasizes the customer who bought them and the story behind what he is making. Three different Felder machines are featured in the video naturally. The customer also mentions several benefits of the products, including the low cost and the lack of noise pollution—two factors that are undoubtedly very important to people who are looking to buy woodworking machines.

22. Hootsuite

This excellent testimonial shows the Herschel team using Hootsuite to market their products on social media. It also presents the opinions of different team members, giving a complete overview of how Hootsuite helps everyone in the business, from the Managing Director to the Digital Marketer.

Another critical factor highlighted in the video is growth. The client discusses extreme growth on their social media platform and explains how the Hootsuite app helped their lean marketing team handle that. Small insights like this present Hootsuite as an additional team member – something attractive to prospective clients watching the testimonial.

23. American Express

American Express partnered with Tradeshift to integrate Amex virtual card technology into the Tradeshift Go platform. This collaboration offers the security of a virtual credit card with the convenience and speed of a purchase management platform. Through a testimonial interview with First Advantage, a global background screening provider, viewers learn how they utilize this technology to enhance control, security, and visibility over their company spending.

Interview testimonials provide valuable insights into different aspects of the final product or service. In this video, First Advantage shares their positive experience using American Express virtual card payments via the Tradeshift Go platform.

Build a Wall of Love for Free Today with Testimonial

Client testimonial videos are powerful tools to build trust and credibility for your business. Potential customers instinctively look for any sign of trust before purchasing, especially for high-ticket items or services that require a commitment.

By featuring client testimonial videos on your website, you signal that you understand their concerns and have taken steps to earn their trust. Customer testimonials can be so effective that they can even help you outshine your competitors.

How Testimonial Videos Boost SEO

Testimonial videos don't just help convert potential customers; they can also boost your SEO rankings, making it easier for customers to find your business. Search engines like Google value authentic, user-generated content like client testimonials. Adding a few videos to your website can help your SEO tremendously.

Not only can they increase your organic rankings, helping you get found on search engine results pages, but they can also help your website get featured on Google's coveted answer boxes and rich snippets.