Table of Contents
- What is a Testimonial Collection Tool?
- Main Features of Testimonial Collection Tools
- Collect Testimonials
- Organize and Store
- Review and Approval
- Showcase Testimonials
- Integration with Marketing Tools
- Performance Tracking
- Compliance and Consent
- Related Reading
- What Issues Does A Testimonial Collection Tool Help Fix?
- Time-Consuming Manual Process of Collecting Testimonials
- Simplify the Collection of Video Testimonials
- Get Past the Coding and Design Requirements to Display Testimonials
- Centralize Scattered Testimonials Across Platforms
- 19 Best Testimonial Collection Tools For Text & Video Testimonials
- 1. Testimonial.to
- 2. Boast
- 3. Widewail
- 4. VideoPeel
- 5. Trustmary
- 6. VideoAsk
- 7. Tolstoy
- 8. OpenReel
- 9. Vidmonials
- 10. StoryPrompt
- 11. BombBomb
- 12. Shoutout
- 13. Soapbox By Wistia
- 14. Senja
- 15. Bonjoro
- 16. Testimonial Hero
- 17. ShoutOut
- 18. Google Reviews
- 19. Endorsal
- Related Reading
- How to Choose The Right Customer Testimonial Tool?
- Flexibility: The Ability to Adapt to Your Needs
- Integrations: Playing Well with Your Existing Software
- Organizational Features: Keeping Testimonials Under Control
- Review Distribution: Sharing Testimonials Strategically
- Analytics and Reporting: Evaluating Testimonial Performance
- Ease of Use and Keeping Things Simple for Everyone
- How Testimonial Enhances Trust and Boosts Conversions Across Industries
- Why Are Testimonials So Effective?
- Unpacking the Power of Testimonials for Businesses
- How Testimonials Satisfy Your Customers’ Needs
- Related Reading
- Build a Wall of Love for Free Today with Testimonial
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Title
Best Testimonial Collection Tool? 19 Options For Text & Video Testimonials
Date
Oct 20, 2024
Description
Are you looking for a testimonial collection tool? Check out these 19 best options for easily collecting and showcasing text and video testimonials.
Status
Current Column
Person
Writer
Imagine you’re shopping for a new product. You see two businesses selling the same thing for the same price. One of these businesses has a ton of reviews on their website. The other has none. Which one are you more likely to buy from? Most people will go for the business with testimonials. That’s because reviews help establish trust and credibility, giving potential customers the confidence they need to purchase. This is especially important for online businesses that lack a physical presence. A testimonial collection tool can help you collect testimonials for your website. This article will help you find the best testimonial collection tool for your goals, whether you want to collect written reviews or video testimonials on website.
One way to streamline your testimonial collection process is with testimonial software. This valuable tool can help you achieve your goals by automating and organizing your testimonial collection process.
What is a Testimonial Collection Tool?
A testimonial collection tool is software designed to help businesses gather, manage, and showcase customer feedback, highlighting positive customer experiences with a product or service. This feedback often includes:
- Written reviews
- Ratings
- Video testimonials
The goal is to leverage social proof authentic testimonials from satisfied customers to:
- Build trust
- Enhance brand credibility
- Influence potential buyers
Main Features of Testimonial Collection Tools
Here are the main features and functions of customer testimonial software:
Collect Testimonials
The tool simplifies gathering feedback through various channels such as email requests, web forms, or social media prompts. Customers can submit without complex processes:
- Written reviews
- Ratings
- Even video testimonials
Organize and Store
Testimonials are stored securely in one centralized location, making it easy for businesses to manage them. This organization is critical for quickly finding relevant testimonials for specific campaigns or content.
Review and Approval
The tool allows businesses to review and approve testimonials before publication or displaying, ensuring only high-quality, relevant feedback is publicly shared.
Showcase Testimonials
Once approved, testimonials can be showcased on websites:
- Landing pages
- Social media
- Other marketing materials
Testimonial software often includes design templates and widgets to make embedding feedback seamless and visually appealing.
Integration with Marketing Tools
Testimonial tools typically integrate with other marketing platforms, allowing for the smooth incorporation of testimonials into:
- Email campaigns
- Social ads
- Product pages
This ensures a cohesive marketing strategy.
Performance Tracking
Businesses can monitor their testimonials’ performance using built-in analytics to track engagement, conversions, or other metrics. This data helps measure the impact testimonials have on potential buyers.
Compliance and Consent
The tool ensures GDPR compliance by obtaining explicit consent from customers to use their testimonials. This protects the privacy of both the business and customer data.
Related Reading
What Issues Does A Testimonial Collection Tool Help Fix?
Time-Consuming Manual Process of Collecting Testimonials
Collecting customer testimonials manually is a slow, tedious process.
- You must identify customers who can provide feedback on their experience with your business.
- Then, you need to ask these customers for testimonials repeatedly. If they don’t respond, you have to follow up.
- Once you get a testimonial, you might have to reframe the feedback to suit your needs.
A testimonial collection tool streamlines this entire process. Instead of doing all of the above manually, you can send automated requests for testimonials to customers after a purchase or interaction. The tool will also send reminders to customers who don’t respond immediately. This automation saves you time and effort so you can focus on other areas of your business.
Simplify the Collection of Video Testimonials
Video testimonials are one of the most effective customer feedback forms but can be tricky to collect. Many customers feel intimidated by the idea of recording a video, and the technical aspects of collecting and editing video can be overwhelming for businesses.
A testimonial collection tool can reduce these complexities and simplify the process for you and your customers. For instance, tools like VideoPeel allow customers to record video testimonials directly from their devices, making the process simple and intuitive. This way, you can capture authentic customer feedback without technical barriers getting in the way.
Get Past the Coding and Design Requirements to Display Testimonials
Once you collect testimonials, you must display them correctly to get the most value. This often requires design and coding skills that only some have. A testimonial collection tool helps you get past these barriers. Most of these tools offer pre-built templates and easy-to-use widgets that allow you to display testimonials on your website or social channels without technical skills. These tools enable seamless integration, ensuring testimonials are presented in a professional and visually appealing manner.
Centralize Scattered Testimonials Across Platforms
When customer reviews and testimonials are spread across multiple platforms, it becomes difficult to locate and manage them efficiently on:
- Yelp
- Social media
A testimonial collection tool centralizes all feedback in one place, making it easy to find, organize, and select the most relevant testimonials for different purposes, whether for marketing campaigns, website updates, or social proof.
19 Best Testimonial Collection Tools For Text & Video Testimonials
1. Testimonial.to
Testimonial simplifies the process of building trust and credibility for businesses. Our testimonial software allows an accessible collection and display of authentic client testimonials featuring:
- Video and text options
- An embeddable wall of love widget
- A clever Email Assistant
- Third-party review imports
Testimonial helps boost your credibility and conversion rates by showcasing real customer experiences. This is ideal for:
- Content creators
- Agencies
- eCommerce
- SaaS companies
Build a wall of love for free today with Testimonial.
Features:
- Wall of Love: Display all collected reviews in a single stream of praise, creating a powerful visual impact for potential customers.
- Customizable forms: Tailor the review submission form to match your branding and request specific customer information.
- Moderation controls: Review and approve each submission before it goes live, ensuring only high-quality and genuine testimonials are displayed.
- Mobile optimization: Testimonial pages and forms are fully responsive, making it easy for customers to leave reviews on any device.
- Integration options: Connect Testimonial.to your favorite tools, like Zapier, to streamline your workflow and automate processes.
- Analytics: Gain insights into the performance of your testimonial page, including views and conversion rates.
2. Boast
Boast is an easy-to-use platform that combines testimonials into:
- Audio
- Video
- Text-based testimonials
Its robust features and customization options make it an excellent choice for businesses that want to maximize page visits.
Why Boast?
- It's an all-in-one platform for:
- Collecting
- Managing
- Displaying testimonials
- Its integrations and tools streamline your testimonial process, saving time and effort.
- It helps you build trust and credibility with your audience through authentic customer stories.
- Boast makes testimonial collection and management easy, so you can focus on leveraging customer feedback to its fullest potential.
Boast's feature set makes it a versatile and powerful testimonial solution:
- Multimedia testimonials: Collect your clients’ video, audio, and text-based testimonials. Let them share their experiences in the format that suits them best.
- Customizable forms: Design testimonial submission forms tailored to your needs.
- Approval process: Monitor and approve testimonials before they appear on your site, ensuring their quality and authenticity.
- Testimonial display options: For visually appealing and organized customer testimonials, choose from various display options, including sliders, grids, and lists.
3. Widewail
Apart from collecting and showcasing customer feedback, Widewail manages your online reputation. With features like review monitoring and response management, Widewail keeps your brand's image positive and trustworthy.
Why Widewail?
- It combines testimonial collection with reputation management tools, supporting a solid online presence while showcasing customer success.
- Its user-friendly interface makes managing testimonials and reviews a hassle-free experience.
- Widewail helps you optimize your testimonial strategy and improve results.
- Widewail helps businesses increase customer testimonials and maintain an excellent online reputation at the same time.
Widewail's tools help you manage your reputation and testimonials efficiently:
- Review monitoring: Keep an eye on customer reviews across multiple platforms.
- Response management: Respond to customer reviews directly within Widewail so you can address any issues immediately.
- Testimonial collection: Collect your customers’ video, audio, and text-based testimonials.
- Integration with popular platforms: Widewail integrates easily with your existing marketing tools and platforms.
4. VideoPeel
Above all else, VideoPeel is user-friendly. It simplifies gathering and managing video-based customer feedback, specifically tailored for businesses that want to add a visual element to their testimonial strategy.
Why VideoPeel?
- It's perfect for collecting, managing, and displaying customer videos.
- With a seamless user experience, you and your customers can participate easily.
- VideoPeel's analytics help you analyze testimonial videos and tweak your campaign.
Features: It's easy to collect, manage, and display video testimonials with VideoPeel's features:
- Video submission portal: Let your customers post their videos without downloading an app or creating an account.
- Video editing tools: Polished and look professional testimonials, the platform lets you:
- Trim
- Edit
- Add subtitles or captions
- Embeddable video player: VideoPeel’s embeddable video player allows you to add customer testimonials to your website, social media, or marketing materials.
5. Trustmary
Trustmary focuses on simplicity and ease of use, so it's perfect for businesses looking for a straightforward way to capture and display customer feedback. People with little technical knowledge can easily collect, manage, and display testimonials. And, of course, Trustmary offers actionable insights and analytics to help you optimize your testimonial strategy.
Trustmary's features are designed to make collecting, managing, and displaying testimonials simple and efficient:
- Easy testimonial collection: Use a simple and user-friendly submission process of testimonials from your customers as follows:
- Gather video
- Audio
- Text-based
- Customizable forms: Tailor testimonial submission forms to get the most relevant feedback possible.
- Display options: Choose from masonry, carousels, and lists to display your customer stories in style.
6. VideoAsk
VideoAsk is an intuitive tool designed to help you quickly collect video testimonials and customer feedback from your satisfied customers. With its simple setup and testimonial collection forms, businesses can gather authentic video testimonials to boost credibility and build trust with their audience.
Unlike traditional text testimonials, video testimonials provide a more personal touch by showing real people sharing their experiences. Video testimonials allow you to collect testimonials through engaging video prompts seamlessly and embed them directly on your website or landing page.
Features:
- Video-based surveys and feedback collection
- Automatic transcription of video responses
- Integration with CRM and email marketing tools
- Customizable video templates for different scenarios
7. Tolstoy
Tolstoy is a user-friendly video testimonial software designed to help businesses easily collect and share video testimonials with potential customers. Tolstoy makes the process simple and efficient, whether you want to gather authentic video testimonials or combine text and video testimonials.
You can create testimonial collection forms, send them to your customers, and receive testimonial videos with just a few clicks. The platform provides various testimonial tools to help you manage and organize your collected customer testimonials.
Features:
- Interactive video branching for customer engagement
- Easy integration with eCommerce platforms like Shopify and WooCommerce
- Clickable CTAs within videos to drive specific actions
- Real-time analytics for tracking video performance
8. OpenReel
OpenReel is a powerful video testimonial software tool that makes it easy for businesses to collect video testimonials from their customers without the hassle of traditional video production. Instead of hiring a video crew or renting expensive equipment, you can record customer testimonial videos remotely with just a few clicks. This means you can capture authentic video testimonials from your customers, no matter where they are.
OpenReel allows you to create professional testimonial videos showcasing your customers’ positive experiences and feedback.
Features:
- Remote video recording and direction capabilities
- Cloud-based video storage and management
- Built-in video editing tools for professional videos
- Integration with CRM and collaboration tools
9. Vidmonials
Vidmonials is a simple yet powerful tool designed to help businesses quickly collect and display video testimonials and customer feedback. It streamlines the gathering of authentic video testimonials by providing intuitive features and an easy-to-use interface that anyone can navigate.
You can create a testimonial collection page where satisfied customers can share their experiences using testimonial collection forms. The software allows you to collect video testimonials, text testimonials, and even vocal video responses to showcase the best customer stories.
Features:
- Automated video collection through email and landing pages
- Integration with CRM and email marketing platforms
- Branded video testimonial templates
- Video editing and annotation features
10. StoryPrompt
Video testimonials are a powerful way to capture genuine customer feedback and showcase customer stories that resonate with your audience. When customers share their experiences through video testimonials, it provides authenticity beyond regular text testimonials or online reviews.
Using video testimonial tools makes it easier to collect testimonials from satisfied customers. With features like testimonial collection forms and widgets, these tools simplify gathering customer testimonial videos and displaying them on your or a dedicated landing page.
Features:
- Video prompts for collecting customer stories
- Customizable branding and templates
- Video transcriptions and editing tools
- Dedicated landing page for video collection
11. BombBomb
BombBomb is a powerful video testimonial tool designed to help businesses connect with their audience through personalized video messages and customer testimonial videos. It is the perfect choice if you’re looking for an easy way to collect and display video testimonials on your website. It simplifies collecting testimonials by allowing you to send video messages directly to your customers, making it easier for them to share their experiences.
Features:
- Video messaging and email integration
- Real-time video analytics and tracking
- Video transcriptions for text-based records
- Customizable video templates and backgrounds
12. Shoutout
Shoutout is a simple and effective tool for collecting and showcasing video testimonials from your customers. Businesses can quickly gather customer feedback and turn it into compelling testimonial videos that boost trust and conversions.
Whether you want to collect text and video testimonials or combine both, Shoutout makes the process effortless. You can ask customers to share their experiences using testimonial collection forms, and Shoutout handles the rest.
Features:
- Automated video collection and follow-up requests
- Turnkey video editing with pre-built templates
- Custom branding and overlay options
- Centralized dashboard for managing multiple clients’ testimonials
13. Soapbox By Wistia
Soapbox by Wistia is an innovative video creation and sharing platform that streamlines business video communication. It is ideal for product demos, sales pitches, and internal communication. Soapbox allows users to record, edit, and share high-quality videos directly from their browsers.
Features:
- Side-by-side presentation options
- Customizable player controls
14. Senja
Senja is a testimonial management platform that helps businesses collect, manage, and showcase customer feedback and reviews. Senja offers a straightforward approach to testimonial collection, focusing on simplicity and ease of use.
Features:
- Customizable testimonial request forms for gathering feedback.
- Centralized dashboard for managing and organizing testimonials.
- Integration with website platforms and marketing tools.
- Review monitoring and response features.
- Testimonial display options for showcasing feedback on websites.
15. Bonjoro
Bonjoro is innovative video testimonial software that allows businesses to send personalized video messages to customers for various purposes, such as:
- Onboarding
- Engagement
- Support
Bonjoro helps businesses to stand out from the crowd by facilitating a more human and personal connection. It builds stronger relationships and, ultimately, increases customer loyalty and satisfaction.
Features:
- Personalized Video Messages: Businesses can send tailored video messages to customers for onboarding, support, or engagement, fostering a more personal connection.
- User-Friendly Interface: The platform is intuitive, making it easy for users to create and send videos without extensive technical knowledge.
- Integration Capabilities: Bonjoro integrates with various CRM and marketing tools, allowing seamless workflows and enhanced customer relationship management.
- Analytics: Users can track engagement metrics to understand how customers interact with the videos, helping refine marketing strategies.
16. Testimonial Hero
Testimonial Hero is a leading customer testimonial software. It aids businesses in showcasing their product or service through the voice of their customers. Testimonial Hero delivers compelling, high-quality video testimonials that can drive marketing and sales success. Their proficient team handles everything from filming to editing. It’s an end-to-end solution that eliminates the usual hassles of testimonial production.
Features:
- End-to-End Service: The platform manages the entire process from filming to editing, eliminating the typical hassles associated with testimonial production.
- Remote and On-Site Testimonials: Testimonial Hero offers remote interviews and on-site filming globally, providing flexibility without incurring travel costs.
- Self-Capture Options: Clients can record their testimonials using their own devices, which Testimonial Hero then professionally edits.
- Employee and Event Testimonials: The service also includes employee testimonials to showcase company culture and event testimonials to capture experiences at specific events.
- High Production Quality: The team ensures that all videos are professionally produced, enhancing the overall impact of the testimonials.
17. ShoutOut
ShoutOut is a customer review platform that helps businesses collect and showcase text and video testimonials. It offers video testimonial software tools for effectively:
- Recording
- Editing
- Displaying video testimonials
Features:
- Easy-to-use video recording and editing tools.
- Integration with social media platforms for sharing testimonials.
- Customizable video display options for websites and marketing materials.
- Analytics and reporting features to track video engagement.
- Moderation tools for managing video submissions effectively.
18. Google Reviews
Google Reviews is a platform integrated with Google My Business where customers can leave feedback and testimonials about businesses.
Features:
- Create a business profile to display testimonials and ratings.
- Review monitoring and response features.
- Integration with Google Maps and search results.
- Location-based search functionality
19. Endorsal
Endorsal is a testimonial automation platform that streamlines collecting and managing customer testimonials.
Features:
- Automated testimonial request emails and reminders.
- Customizable feedback forms for collecting testimonials.
- Integration with CRM systems and website platforms.
- Review monitoring and response features.
- Testimonial widgets for showcasing feedback on websites.
Related Reading
How to Choose The Right Customer Testimonial Tool?
Flexibility: The Ability to Adapt to Your Needs
The best testimonial tools offer flexibility in how you gather testimonials. Look for software that can capture testimonials from multiple sources, including:
- Social media platforms
- Emails
- Review websites
- Video recordings.
The tool should allow you to customize and quickly adapt the testimonial request process to your specific workflow and branding, ensuring it fits your business model and customer preferences.
Integrations: Playing Well with Your Existing Software
A good testimonial tool should seamlessly integrate with your existing software stack, such as:
- CRM
- Email marketing platforms
- Marketing automation systems
These integrations ensure a smooth data flow and automate the collection, management, and distribution of testimonials. For example, integrating your CRM could trigger testimonial requests based on specific customer interactions, improving efficiency.
Organizational Features: Keeping Testimonials Under Control
Managing many testimonials can be challenging without the right organizational tools. Choose software with robust organization features such as tagging, categorizing, and filtering testimonials. These features allow you to quickly sort through testimonials, making it easier to find and showcase the most relevant feedback when needed by:
- Date
- Platform
- Rating
- Specific product mentions
- Control and Ownership: Retaining Rights to Your Testimonials
Ensure the tool gives you full control and ownership of your testimonials. You should be able to export, store, and display testimonials wherever you want without being tied to a particular platform. This flexibility allows you to maintain control over your content, ensuring you can use it in a way that best aligns with your business goals and branding strategy.
Review Distribution: Sharing Testimonials Strategically
Some tools allow you to distribute reviews strategically across different platforms. If improving your online presence across specific review sites is a priority, look for a tool that enables this. It should allow you to direct specific reviews to key platforms based on your business objectives, such as maintaining high ratings on essential platforms or increasing the volume of reviews on underrepresented sites.
Analytics and Reporting: Evaluating Testimonial Performance
Analytics are crucial for understanding the impact of your testimonials. A tool with comprehensive reporting features helps you analyze testimonial data to determine which testimonials resonate most with your audience to identify:
- Trends
- Measure performance
- Track
With data-driven insights, you can adjust your testimonial strategy for a more significant impact and ensure that testimonials contribute to your business growth.
Ease of Use and Keeping Things Simple for Everyone
Ease of use is essential for both your team and your customers. Look for a tool that offers a simple and intuitive interface to minimize learning curves and increase efficiency. A user-friendly platform ensures that your team can manage testimonials quickly and effectively, while customers are more likely to engage with a straightforward process when submitting their feedback.
How Testimonial Enhances Trust and Boosts Conversions Across Industries
Testimonial simplifies the process of building trust and credibility for businesses. Our testimonial software allows an accessible collection and display of authentic client testimonials featuring:
- Video and text options
- An embeddable wall of love widget
- A clever Email Assistant
- Third-party review imports
Testimonial helps boost your credibility and conversion rates by showcasing real customer experiences. This is ideal for:
- Content creators
- Agencies
- eCommerce
- SaaS companies
Build a wall of love for free today with Testimonial.
Why Are Testimonials So Effective?
Unpacking the Power of Testimonials for Businesses
Testimonials boast an impressive ability to drive sales and increase conversions. Businesses can leverage customer reviews and testimonials to boost credibility and improve brand trust. Research shows that nearly all consumers (95%) read online reviews before purchasing. 65% of customers say that positive testimonials and reviews increase their likelihood of buying from a business.
How Testimonials Satisfy Your Customers’ Needs
Before purchasing, customers want to know if a product will meet their needs. Testimonials help answer this question by showing how a product performed for others, especially those with similar characteristics to the buyer, such as demographics, location, and individual preferences. The more detailed and specific a testimonial is, the better.
Related Reading
Build a Wall of Love for Free Today with Testimonial
Testimonial simplifies the process of building trust and credibility for businesses. Our testimonial software allows an accessible collection and display of authentic client testimonials featuring:
- Video and text options
- An embeddable wall of love widget
- A clever Email Assistant
- Third-party review imports
Testimonial helps boost your credibility and conversion rates by showcasing real customer experiences. This is ideal for:
- Content creators
- Agencies
- eCommerce
- SaaS companies
Build a wall of love for free today with Testimonial.
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