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33 Testimonials On Website Types And Examples To Show Social Proof

Looking to strengthen your brand? Master how to use testimonials on website. Get into the 33 examples to gain valuable insights.

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33 Testimonials On Website Types And Examples To Show Social Proof
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Oct 10, 2024
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Looking to strengthen your brand? Master how to use testimonials on website. Get into the 33 examples to gain valuable insights.
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33 Testimonials On Website Types And Examples To Show Social Proof
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Imagine you're about to make a big purchase or commit to a service. You want to know that you’re making the right choice. So, you hop on the company’s website and check out their testimonials page. The glowing reviews ease your concerns and make you feel good about your decision. Testimonials on websites are vital for building trust and credibility with potential customers. This article will show you how to create an effective testimonials page for your website that will inspire confidence in your business.
One way to get started is to use testimonial software that makes it easy to collect, organize, and showcase customer feedback on your website.

What Is A Testimonial?

Testimonials on Website
Testimonials on Website
A testimonial in social media is a:
  • Positive and genuine statement
  • Review
  • Endorsement
  • Recommendation of a:
    • Product
    • Service
    • Brand
A customer or a client provides it. Testimonials are sometimes given by:
  • Celebrities
  • Influencers
  • Other well-known personalities

The Evolution and Impact of Testimonials in Building Brand Credibility

Testimonials help build credibility and a positive reputation and add value to the brand image in an authentic and unsponsored way. Testimonials on websites and social media can be obtained and displayed in various formats, such as:
  • Images
  • Text
  • Videos
Testimonials evolved from the word ‘testimony,’ first used in the 15th century to refer to a demonstration of facts or evidence. Testimonials were earlier given verbally, with customers talking about a product or service positively and inspiring others to use it.

How Testimonials Differ from Endorsements and Their Role in Business Growth

With the advent of marketing, testimonials, in the form of written and spoken statements, have been adopted to grow and expand a business. They serve as organic product or service promotions by reflecting users’ experiences and feedback. A testimonial highlights the benefits and advantages of a brand or its offerings and how they deliver a positive outcome.
While testimonials are sometimes confused with endorsements, the primary difference is that customers or users typically provide the former, while celebrities or significant personalities usually do endorsements. Testimonials are perceived as more credible and trustworthy because they are given by customers or clients with firsthand experience with the product or service.

Why Are Testimonials on Websites So Effective

Testimonials on Website
Testimonials on Website
Customer testimonials play a crucial role in marketing. They allow past and current customers to share their experiences and highlight how a business met and exceeded their expectations. These testimonials also serve as social proof, the psychological concept of influencing people to follow the actions and opinions of others.
When potential customers see positive feedback and success stories from real individuals, they feel confident that their business is truly loved. By showcasing these success stories in your marketing materials or your website, you can attract prospective customers and ultimately increase your conversion rate. After all, nothing convinces new customers more than genuine evidence that others adore your business.

The Impact of Trust and Testimonials on Consumer Loyalty and Conversion

Trust is crucial in driving consumer loyalty and conversions, making it a key business priority for brands. Here are a few studies about it.

Edelman Trust Barometer

Research studies show that the 2022 Edelman Trust Barometer reported that trust in a brand is a top business driver. Almost two-thirds (64%) of millennials and 60% of Gen Z consumers agree that a good brand reputation may get them to try a product, but if they can’t trust a company, they will soon stop buying from them.
The Edelman study also showed that trusted brands benefit from customers’ loyalty. Indeed, 67% of people are more likely to stay loyal to—and advocate for—a brand if they trust it.

BigCommerce

BigCommerce shared that when consumers interact with your review, they are 58% more likely to convert, generate 62% more revenue per site visitor, and spend 3% more per order.

Wyzowl

Research from Wyzowl revealed that 77% of those who watched a brand’s testimonial said it helped convince them to buy their product or service. These stats highlight the importance of online reviews and testimonials. Good testimonials help you build (online) credibility, and customers will get the social proof they need to trust you.

Get More Testimonials with Testimonial Software

Testimonial simplifies the process of building trust and credibility for businesses. Our software allows an accessible collection and display of authentic client testimonials featuring:
  • Video and text options
  • An embeddable wall of love widget
  • A clever Email Assistant
  • Third-party review imports
Testimonial helps boost your credibility and conversion rates by showcasing real customer experiences. This is ideal for:
  • Content creators
  • Agencies
  • eCommerce
  • SaaS companies
Build a wall of love for free today with Testimonial.

How To Ask For A Testimonial: Gathering Client Testimonials

Testimonials on Website
Testimonials on Website

Reach Out to Happy Customers for Testimonials

Most people are willing to share their positive experiences if you ask nicely. Start by emailing happy customers. For example, if someone praises your business during a meeting or phone call, they might be open to publicizing their comments.

Email Previous Customers to Request Reviews

You probably have an email list if your business has been operating for a while. Use it to ask previous customers for testimonials politely. You can even sweeten the deal with a discount code or gift to entice folks to leave feedback.

Check Social Media and Review Websites for Existing Testimonials

Scrutinize your business’s social media pages for customer comments. You can also use a social listening tool to monitor what people say about your business across the web.
When sourcing reviews from external platforms, avoid directly copy-pasting them to your page to avoid copyright infringement. Instead, use a widget that fetches these reviews directly from the site or seek the reviewer’s permission for a unique testimonial. Check external review sites for existing customer testimonials like:
  • Google Maps
  • Yelp
  • TripAdvisor

Use Pre-Existing Testimonials for Individual Team Members

If your business is still in its infancy and has few or no previous clients, consider using testimonials specific to team members or individuals.
For example, if you want to build credibility for client projects, a testimonial might say, “I worked with Ciara on X project. She was great!”

Pay for Testimonials

This option isn’t for every business but may offer certain brands a valuable initial push. To provide an endorsement, you can pay a previous:
  • Customer
  • Celebrity
  • Influencer
Remember, any compensation or incentives, including discounts on future purchases, should accompany the testimonial for transparency.

Integrate Testimonial Requests into Your Service Process

Consider integrating testimonial requests into your service process. For example, you might incorporate feedback requests after every service rendered or in follow-up communications.

Avoid Fabricating Testimonials

Fabricating testimonials is illegal; most consumers are savvy enough to identify made-up reviews. When selecting testimonials, prioritize uniqueness and authenticity. Pay special attention to reviews that mention common pain points, such as:
  • Delayed service
  • Product durability
  • Lack of customer support
These insights highlight areas for improvement and showcase your brand’s commitment to addressing and resolving common concerns.

The Easy Way of Gathering Testimonial On Website

Testimonials on Website
Testimonials on Website
Gathering testimonials manually, such as through email requests, can be slow and labor-intensive. You must draft messages and follow up with customers; you often need more time to respond. This can lead to missed opportunities to showcase positive feedback that could help potential customers make informed decisions.

Streamlining Customer Feedback Collection with Testimonial

Tools like Testimonial streamline collecting and displaying customer feedback, making it faster and more efficient. With platforms like this, you can:
  • Send automated requests
  • Capture testimonials in various formats like:
    • Text
    • Video
  • Import reviews from third-party sources
Testimonial also provides features like an embeddable “wall of love” widget, allowing you to showcase customer experiences directly on your site without hassle. This simplifies the collection and presentation, making building trust and credibility with new visitors easier.
By using this testimonial software, businesses can reduce the time spent manually tracking feedback and focus on gathering authentic, impactful testimonials that enhance customer trust and drive conversions. Such technology helps streamline the process and makes it easy to boost your credibility with minimal effort whether you're a:
  • Content Creator
  • Agency
  • eCommerce business

11 Common Types Of Testimonials That Are Effective For A Website

Testimonials on Website
Testimonials on Website

1. Quote Testimonials: Bite-Sized Pieces of Social Proof That Pack a Punch

Quote testimonials are short and sweet pieces of customer feedback that make excellent additions to any website. Whether you are new to the market or a well-established brand, customer quotes are easy testimonials to acquire (more on how to do so in the next section).
To grab customers’ attention, combine these quotes with an image of the customer or brand logo and a call to action (CTA) when possible.

2. Social Media Testimonials: The New Word-of-Mouth

In the past, customers would tell their friends and family about their experiences with a company. Now, it’s common for customers to share their feedback online, especially on social media. To harness this new form of word-of-mouth advertising, ask customers to leave feedback on your social platforms after they’ve purchased a product or service.
Embed that social feed of user-generated content on your website so newcomers can immediately see this type of social proof so that they can:
  • Tag you
  • Use a unique hashtag
  • Leave it on your page

3. Customer Reviews and Ratings: The More, the Merrier

In addition to being displayed on your website, customer reviews can appear on marketplaces (e.g., Amazon) or review sites (such as Yelp or Capterra). You can display badges from these sites with an aggregate rating or score to show you are a trusted vendor.

4. Authority Testimonials: Leverage the Power of Influencers

Also known as “influencer testimonials”, authority testimonials are pieces of content that include a celebrity or spokesperson supporting your company. Often, this person is a significant influencer of your target audience and helps build your business's credibility.
The most effective spokespersons share the business’s core values and deeply connect with the target audience. Influencer testimonials can be expensive, and finding the right influencer can be challenging. Still, when they succeed, these campaigns can pay dividends for your company over time.

5. Case Studies: A Detailed Approach to Social Proof

Case study testimonials are another way to capture and relay social proof to your audience. They typically include an in-depth explanation of how a customer uses your product with detailed examples of use cases.
Case studies differ from interview testimonials in that they convey the analysis and results of using your product or service. Interview testimonials focus on various experience topics in a question-and-answer format, usually with little rewriting needed.

6. Video Testimonials: Show, Don’t Just Tell

Use video testimonials to showcase your customers’ positive experiences with your company. Not only do they tell a story visually, but viewers can also see real customers talk about what makes your brand successful in their own words.

7. Interview Testimonials: Get to the Good Stuff

Like case studies, interview testimonials examine customers' experiences with your product or service. The question-and-answer format prompts customers to provide details on certain aspects of your business, from customer service interactions to the quality of your product.

8. Blog Post Testimonials: A Long-Form Approach to Social Proof

Asking customers to detail their testimonials in a blog post is an excellent long-form social proof format. Many companies will review products or services in a blog post and compare them to other solutions on the market.
Whether you ask your customers to write a blog post for you or include their testimonials in one, your blog audience will better understand what your product offers.

9. Press Review Testimonials: Display the 3rd Party Coverage

Getting your business featured in the news for the right reasons is significant for growing companies. Just like the restaurant Five Guys decorates its walls with press accolades, consider how to highlight positive media reviews.
Some of these highlights are:
  • Capture quotes
  • Buy reprint rights
  • Share your brand's media coverage on social media

10. Peer Review Testimonials: Leverage the Power of 3rd Party Reviews

Peer review testimonials are feedback that customers post on review sites like:
  • Yelp
  • Angi (formerly Angie's List)
  • Trustpilot
These reviews can influence customers, as many consumers look at these review sites during decision-making, mainly when using a company for the first time. Studies show that 54% of consumers will only consider buying from a business if it has four or more stars on a review site. These reviews can bring social proof to your site. You can:
  • Quickly captured
  • Reformatted
  • Shared on your company's website

11. Audio Testimonials: The Cost-Effective Alternative to Video

Audio is similar to video in how it can influence and motivate your audience. For example, you can use an audio testimonial in a:
  • Podcast
  • Radio ad
  • LinkedIn content
One great benefit of audio is that it‘s cost-effective. You don’t need an entire production crew and tons of expensive equipment. You can tell an inspiring customer story by threading different customer quotes together in one track using minimal tools like:
  • Microphone
  • Recording software
  • A quiet room to record in

Boosting Business Credibility with Testimonial Software

Testimonial simplifies the process of building trust and credibility for businesses. Our testimonial software allows an accessible collection and display of authentic client testimonials featuring:
  • Video and text options
  • Embeddable ‘wall of love’ widget,
  • A clever Email Assistant
  • Third-party review imports
Testimonials showcase real customer experiences and help boost credibility and conversion rates. They are ideal for:
  • Content creators
  • Agencies
  • eCommerce
  • SaaS companies
Build a wall of love for free today with Testimonials.

What Elements Make A Good Testimonial Page?

Are Your Testimonials Relevant?

Not all testimonials impress website visitors. Some can hurt your credibility. This is especially true for generic testimonials that don’t mention your business by name, let alone the products or services you offer. For example, a review that states, “This is a great company. I highly recommend them,” doesn’t tell potential customers anything about your business or what they can expect if they purchase your offerings.
Relevant testimonials will ensure that potential customers understand what you offer and can decide whether to do business with you. Choose testimonial mentions that help to increase relevancy, like:
  • Company
  • Products
  • Services

Does the Testimonial Have an Identifiable Source?

The more information you include about a testimonial’s author, the better. An anonymous review may raise some red flags for website visitors, and they may question its legitimacy. Instead, include testimonials that have identifiable sources like:
  • For B2B companies: A company logo would suffice if some existing customers don’t want to include a picture. A testimonial will ideally have a:
    • Person’s name
    • Job title
    • Company
    • Photo
  • For D2C companies: A testimonial will ideally have a:
    • Person’s name
    • Image

Where To Include Testimonials On Website

Testimonials on Website
Testimonials on Website
Placement is critical when it comes to testimonials on the website. No matter the industry you belong to or the nature of your business, there are places on your website where testimonials must be to produce the most desirable results.
Here are just a few of those areas:

Key Landing Pages

Placing testimonials on your key landing pages will provide the best area for potential customers or buyers to see how great your brand or company is. Having testimonials on your products or services pages will also allow you to back up any claims you have.

Ad Content

Let your customers vouch for you in paid ad campaigns and watch the results roll in.

Your Success Stories / Portfolio / Case Studies

This is where you can provide quantitative data in the form of data & statistics of outcomes and qualitative data using customer testimonials. As previously mentioned, having a combination of both will win over your customers’ hearts and minds.

Contact Pages and Checkout

A testimonial within your checkout or contact page can be the final touch of persuasion you need. This could just be what you need to push someone to decide to buy your products or services. To make this as effective as possible, save your best testimonials for last.

Social Media Content

Share testimonials across your social media channels for high engagement. Remember to tag your clients in the content and ask them to share it so you can reap brand exposure with their networks.

Testimonial Pages

While many companies include testimonials throughout their site, creating a dedicated testimonial page is also a good idea. For example, making a Wall of Love with testimonials ensures we get all our testimonials from various sources on a single page.

23 Testimonials On Website Page Examples

1. Testimonial's Wall of Love

notion image
A testimonial is a tool that streamlines collecting and displaying customer feedback, making it faster and more efficient. With Testimonial, you can send automated requests, capture testimonials in various formats (text, video), and even import reviews from third-party sources.
Testimonial also provides features like an embeddable “wall of love” widget, allowing you to showcase customer experiences directly on your site without hassle. This simplifies the collection and presentation, making building trust and credibility with new visitors easier. Testimonial's own Wall of Love showcases glowing reviews from users, including video testimonials.

2. 99designs

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99designs takes an unconventional approach to its testimonial page. Using a star-rating system not usually seen in the B2B sector, the page is headlined with an eye-catching video with customer reviews below it.
The page allows users to sort customer reviews by category so they can read the most relevant ones.

3. Slack

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Slack‘s customer testimonials are under a “Customer Stories” section, highlighting an individual company per post. Slack uses individual testimonials to highlight key product features and how the customer used them—a genius way to give a product tour while letting happy customers sing your praises.
Each review features a quote summarizing how Slack helped the customer’s business. Visitors can click on each blurb to learn more about the specifics of that customer case study and gain even more insights.

4. Dribbble

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What we love about Dribble is how honest and straightforward the user reviews are. It‘s quickly clear to a reader that these testimonials haven’t been altered or edited, which lends the site a degree of authenticity and trustworthiness that might convince someone to start using the product. Dribbble's “wall of love” is clean and straightforward, with:
  • Highlighted quotes
  • Names
  • Photos
Pro tip: Avoid over-editing your customer‘s testimonials. Otherwise, it’ll sound like you wrote them even though you didn't.

5. BioClarity

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BioClarity's cruelty-free, plant-derived skincare line is about one thing: being green. Green is all over the website, and its Instagram is covered in images of people applying green serums to their faces. In this case, pictures are better testimonials than words, but BioClarity still uses both.
On its results page, visitors can see photo collages of customers before and after using the product, as well as enthusiastic videos and words of recommendation, all in a soothing green theme. Visitors can click on the reviews page to read in-depth product reviews from real customers from the results page.

6. Robyn Kurdas

Digital designer and marketer Robyn Kurdas also uses customer testimonials on her website as quotes. Rather than creating a testimonial page, she puts them at the bottom of her “About” section, just below her list of featured clients. This is a logical choice since it allows users seeking further details to hone in on the clients’ perspectives.
Robyn Kurdas’ site is one of the best website designs. We love the wacky, dynamic aesthetic of her ‘Testimonials’ section. A series of customer quotes, each with a different brightly colored background, reveal themselves in slideshow format. The whimsical images framing the quotes support precisely what is being said about Robyn Kurdas—namely, that she is:
  • Creative
  • Innovative
  • Full of fresh ideas

7. Be Love Farm

Website videos are highly effective in engaging users. This testimonial for Be Love Farm is a video interview. To persuade others to join their organization, the volunteer in the video discusses how much he enjoys working on the farm.
Be Love Farm doesn’t include a testimonial page on its website. Instead, it links to the video on its homepage as one of two call-to-action buttons (CTAs) under the “Apprentice” section. Rather than being prominently featured on its site for the general public to view, the video targets a specific group of people—those interested in becoming farm volunteers.

8. Hearts and Tears

Motorcycle tour agency Hearts and Tears uses a short customer quote to promote an upcoming tour. Paired with an extensive image from the trip, it helps give a sense of what the ride is about. The quote, “Adventure riding on steroids,” uses edgy, casual language to directly appeal to their motorcycle-riding audience. Rather than ask for customer reviews, the company lifted the quote directly from TripAdvisor.
Taking advantage of positive reviews on recommendation platforms and social media sites is an excellent strategy for finding customer testimonials. Give the appropriate credit by writing the site’s name in the testimonial. You can take reviews from:
  • Facebook
  • LinkedIn
  • TripAdvisor
  • Yelp
  • Any other relevant platform

9. Autofleet

notion image
While some testimonials build trust by making themselves relatable, others build trust by appealing to authority. This instantly makes Autofleet appear as an industry leader with a competitive solution, even to those unfamiliar with the company. That’s precisely what Autofleet does by highlighting high-profile business partners in its testimonials like:
  • Zipcar
  • Suzuki
  • Avis
The testimonials are placed on the homepage, with a simple but clever design. Autofleet strategically accompanies each quote with a prominent company logo, emphasizing the partner company rather than the spokesperson. At the same time, each testimonial includes a photograph and the customer’s job title to humanize the review and make it more believable.

10. Ravin

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AI startup Ravin includes testimonials on its website in the form of press reviews. Their testimonial page is titled “What people are saying,” implying that everyone is talking about their company. Rather than quoting customers, the page quotes the press, accompanying each quotation with the relevant publication’s logo and the link to the quoted article.
Highlighting positive media coverage is an excellent way for companies to generate buzz around their business while building their authority in the industry. This is particularly effective for upcoming companies with few clients but can establish their credibility with website press reviews.

11. Sage College Advice

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Sage College Advice, a college admissions counseling business, strategically places its customer testimonials on a page titled “Acceptances.” The page lists nearly every four-year university in the US, revealing that Anne, the counselor, successfully gets her clients accepted to top schools. In this way, the testimonials page helps Anne build her brand.
The client testimonials also reinforce the list of acceptances, making the list more believable. The testimonials appear to be written by students and their parents, and they focus not only on the counselor’s expertise but also on the emotional benefits of working with her. The college application process is grueling for high school students, but Anne’s support has significantly reduced their stress. These details forge an emotional connection between the counselor and her audience, which, in turn, convinces people to use her service.

12. Shuttlerock

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A testimonial often takes the form of a short quote, but it can also be a more extended, more involved case study. Mobile creative company Shuttlerock has a separate “Case Studies” page on the website menu that reveals nine different case studies when clicked. Each article highlights a client in a different industry, which reveals Shuttlerock’s versatility and wide range of expertise. The featured image in the posts depicts the company’s logo, giving the page a sense of:
  • Professionalism
  • Credibility
  • Authority
By delving deep into the customers’ success stories and backing them up with complex data, Shuttlerock creates a powerful, persuasive series of website testimonials. The case studies feature four parts:
  • A quote from a happy customer
  • A story about that customer’s challenge before working with Shuttlerock
  • A design portfolio of Shuttlerock’s work
  • Data showing the project’s success

13. The Highland Kitchen

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The Highland Kitchen features customer quotes in a testimonial page titled Client Reviews. While the website design here is simple, it begins with a huge, beautiful photograph of the outdoors, instantly catching the reader’s eye. They also specifically highlight the challenges their situation presented and how the chef, Greig, overcame those challenges.
One review says that the clients were dining in a barn without water or electricity and that Greig could create outstanding food. Another explains that Greig provided food for the children in the group. Rather than directly describe Greig’s character, the testimonials use anecdotes to reveal his:
  • Creativity
  • Thoughtfulness
  • Attention to detail

14. Puffin Packaging

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Sometimes, pictures speak louder than words. Rather than feature customer quotes, Puffin Packaging uses the Wix Pro Gallery to show adorable images of their customers’ pets enjoying their product. Dogs and cats love sitting in Puffin’s eco-friendly boxes, many of which are used to transport pet food.
The company demonstrates how humans enjoy the boxes, with photographs displaying the vast array of food freshly removed from the boxes and placed on the customers’ tables. Puffin doesn’t show the humans, but pictures of animals and food seem enough to win us over. After all, if pets love the product, their owners are, too.

15. Nutrime

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Thanks to persuasive customer testimonials, nutrition and fitness websites can convince everyone to adopt healthier lifestyles. Nutritional medicine business NutriMe instantly appeals to site visitors thanks to the customer testimonials on its homepage. While the website explains the importance of nutritional medicine in objective, scientific terms, the testimonials make the service feel more personal and relatable.
The website doesn’t aggressively explain why we need nutritional medicine; instead, it uses more subtle written content highlighting the success stories of people like us. The testimonial box also grabs the user’s attention with its illustrated vector art. The images feel hand-drawn, making the brand feel wholesome and homemade. The beautiful illustrations are revealed using a parallax scrolling effect, which frames the text and draws more attention to it.

16. Mr. Holmes Bakehouse

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Mr. Holmes Bakehouse uses a testimonial that is far from traditional. The testimonial highlights high-profile celebrities, but these celebrities have probably never been to the bakery. The testimonial is false, but the joke is worthwhile. We don’t necessarily recommend this bold choice, but the quirky bakery chain uses humor to pull it off.
So, how exactly do they do it? The fake testimonials are embedded in a hot pink, supposedly “classified” document with most of the words crossed out. They’re subtle but funny: “A lot has changed since that first call from Sir Sean Connery,” they begin, continuing with, “We’re here to make sure Princess Diana walks away going ‘Damn… I gotta tell my mom about this.’” Their bold claims to authority make us trust them, even though the claims are blatantly untrue. As readers, we’re drawn to the brand’s daring, irreverent voice.

17. Bluebeam

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Many companies need help grabbing people’s attention using their testimonial pages, but Bluebeam does a great job catching your eye as soon as you arrive. While it's technically called a case studies page, you first see a set of project examples in large, bold images that rotate on a carousel. Scroll down, and you can also click on video case studies and view customer panels.

18. mHelpDesk

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Visit mHelpDesk‘s testimonial page, and you’ll see videos and text testimonials equipped with pictures. Some of the testimonial videos don't have high production quality. However, they get the message across and cover useful and relevant information, showing you don’t need to invest thousands in production to get some testimonial videos. In line with the theme of earning trust, the testimonial page displays awards and badges of recognition.

19. ClearSlide

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One of the first things we noticed about ClearSlide‘s testimonial page is how creatively it’s named What They’re Saying. It includes a smattering of quotes from customers in the community, including and even highlighting their testimonials on your page.

20. FocusLab

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FocusLab took a unique and very cool-looking design approach to its testimonial page — which is fitting, seeing as it‘s a design agency. Again, it’s technically a visual catalog of previous projects and works-in-progress. Instead of listing client quotes, the page opts for a card-like design with interactive, rectangular elements you can click on to see the complete case study — with quotes occasionally appearing in between.
What we love: FocusLab not only covers the challenges faced by clients and how FocusLab helped solve them, but the case studies also include some of the steps in the design process.

21. Seven Grams Caffe

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We love restaurant websites that make our mouths water. Seven Grams Caffe in New York City puts quotes from satisfied customers directly on its homepage, maximizing the chances that site visitors will read them. It labels its testimonial section “The Buzz,” marketing itself as trendy. The accompanying images make the testimonial even more powerful. While many website testimonials depict photographs of customers, the cafe focuses exclusively on food photography, particularly coffee and pastries.
This is an excellent example of how customer testimonials on a website can bolster product images. It makes us want to hop on the next flight to New York when side-by-side customer reviews, the enticing pictures of:
  • Cappuccinos
  • Muffins
  • Banana bread

22. Les Maux Bleus

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As we’ve seen, some website testimonials are images without words. Tattoo studio Les Maux Bleus lets its Instagram account do all the talking. Instead of written customer reviews, the studio shows pictures of its work. The photo library on their website is synced with the business’s Instagram page, making the photos dynamic and ever-changing. Most customer testimonials would benefit from the inclusion of quotes.
In the case of a tattoo studio, words don’t mean much without images to prove it. The featured customers appear happy with their new ink, and the number of likes each Instagram photo receives further communicates customers’ praise and approval.

23. Dara Caroline

Testimonials that feature customer quotes are essential for businesses that offer services rather than products. Someone can claim to provide a service, but only some people will know that the service is good, with customer reviews to back it up. In counselor Dara Caroline’s case, her featured testimonials directly support the stipulated mission on her homepage: her commitment to her patients’ self-love and empowerment.
The customer testimonials on a designated page move the reader with their emotional detail. Dara also specifies each reviewer’s country of origin, boosting her credibility as a successful counselor for people around the globe.

3 Testimonial Design Best Practices

Testimonials on Website
Testimonials on Website
Designing a testimonial page effectively can significantly enhance its impact, as it's often one of the most visited pages for potential customers seeking validation.
Here are some best practices for creating an engaging and effective testimonial page:

1. Choose Headlines Carefully

Most visitors won’t read every testimonial, so using concise, descriptive headlines is key. Aim for 5–7-word headlines that emphasize the most important takeaway from the testimonial.
For instance, highlight specific results, unique benefits, or positive outcomes. This lets visitors quickly find testimonials most relevant to their needs and encourages higher engagement rates.

2. Paint a Complete Customer Profile

People tend to trust testimonials from individuals who share similar experiences, so providing as much context about the customer as possible is crucial. Include details such as their:
  • Name
  • Age
  • Gender
  • Occupation
  • Company
This helps visitors relate to the customer, making the testimonial more persuasive. A more complete customer profile fosters a stronger connection and authenticates the endorsement.

3. Feature a Single Standout Testimonial

Instead of displaying all testimonials equally, consider featuring one prominently at the top of the page. If customer service is a key differentiator for your business, lead with a testimonial that praises your service team’s excellence.
Highlighting a standout review first can immediately communicate your core strengths to potential clients, setting the tone for the rest of their experience on your site.

Build a Wall of Love for Free Today with Testimonial

Boost Your Credibility: Why Website Testimonials Matter

People trust strangers more than they trust brands, and the higher the stakes, the more we rely on the experiences of others to make decisions. When making a big purchase — like a car or home — we’ll even ignore our friends and family and go straight to the internet to find reviews to guide our choice. Why? Because, unlike our loved ones, the reviewers have nothing to gain or lose from their ratings. They’re impartial, and that objectivity is what makes their testimonials so valuable.
Business testimonials work the same way. Testimonials, reviews, and ratings build trust. Potential customers read testimonials to learn more about your business and what they can expect from your products or services. They want to know if you can be trusted to deliver on your promises. And the more testimonials there are, the better. Customers see reviews as a way to uncover the truth about a business. If they read enough of them, they feel like they know the company and can make an informed decision about buying from them.

Customer Testimonials Help Convert More Sales

Not only do customer testimonials build trust, but they also help convert more sales. The more you have, the better. A study by the marketing research firm Nielsen found that 92 percent of consumers trust peer recommendations above all other forms of marketing. This includes business and brand-generated content. When prospects read customer testimonials on your website, they can envision themselves using your product or service. They learn essential information about your business and help reduce buyer anxiety.
This is especially true for e-commerce sites. So, the more you have, the better. A study by the marketing research firm Nielsen found that 92 percent of consumers trust peer recommendations above all other forms of marketing. This includes business and brand-generated content. When prospects read customer testimonials on your website, they can envision themselves using your product or service. They learn essential information about your business and help reduce buyer anxiety. This is especially true for ecommerce sites.
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Written by

Damon Chen
Damon Chen

Founder of Testimonial

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