Table of Contents
- Why Does My Business Need Video Testimonials?
- Why Do I Need a Testimonial Collection Service?
- Make Your Testimonial Collection Effortless
- Build a Complete Testimonial Collection Workflow
- Find a tool that allows you to do the outreach automatically
- Find a tool that makes it easy for your customers to share their love
- Make the most challenging part the easiest for you
- The Power of Testimonials Scales Exponentially
- The Best Video Testimonial Collection Service
- Testimonial.to Is The Best Video Testimonial Service
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Testimonial is the video testimonial service you need. Connect with your prospects & drive revenue faster with our professional video testimonial solution.
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Today's market is so competitive that your prospects won't buy from you if you lack online trust, authority, and credibility.
So, since customer reviews and testimonials can build or break your business, testimonial marketing is not a luxury but a necessity.
To take ownership of this side of your business, you must have a strategy for capturing customer stories in place (especially in video).
You simply can't risk losing your brand's reputation by not having the systems to request and collect video testimonials.
But how do you do it, and what's the best way to get started? 🤔
In this article, I will discuss why you need the support of professional video testimonial software to build trust faster and effortlessly.
I will also illustrate the reasons why Testimonial.to is the best video testimonial service alternative.
Why Does My Business Need Video Testimonials?
There is a huge difference between wants and needs.
Testimonials are great to drive more sales because they strengthen your company's credibility.
Do you want to have the power to influence buying decisions?
That is not a power; that is a superpower… And Testimonials can help you do that.
You can use testimonials in different formats, such as text, image, text with image, audio, social media screenshots, etc.
However, authentic video testimonials are more likely to increase conversation rates because of their human touch.
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You cannot compete against the experience of contemplating the reviewer as he or she explains his or her experience with a company firsthand in front of a camera.
Remember, this is about stories. Most prospects don't want just a list of features.
They want real people's lives to speak to them.
Sales are not only logical but very emotional.
Since this is a real person's story, why not give your prospective customers the ultimate testimonial experience?
Since you can't take your customer to the prospect's office, using video is the best way to achieve your purpose.
If your prospective customers get to connect with the individuals on your testimonial… You have made it!
Why Do I Need a Testimonial Collection Service?
While there are other ways you can try to run your testimonial marketing campaigns "manually" or by combining different free tools, there's nothing like using testimonial video services that will help you record quality videos and run streamlined video production processes.
The following three subsections will give you enough reasons to understand why a service to capture customer testimonials is not an expense but an investment.
Especially when it includes tools to run review-requesting campaigns, to collect high-quality video customer testimonials using your own testimonial collection page and features to showcase those testimonials on your website without coding.
Make Your Testimonial Collection Effortless
The ideal testimonial collection process is composed of four main steps:
- Request
- Collect
- Showcase
- Follow-up
You want a tool that allows you to automate, optimize, or simplify as many of these steps as it is possible.
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Why? Because you need as many testimonials as possible, but you don't want this to become a full-time job for you or someone on your team.
⚠️ Testimonial marketing will be painful and discouraging if you:
- Send dozens of emails or DMs per day requesting testimonials from happy customers
- Monitor replies and follow up until they leave a testimonial
- Edit the videos, images, or text and upload them to your website
- Edit your website or landing page so it looks pretty each time new testimonials come up
- Then, you have to follow up with your customers to say thanks or reward them
Build a Complete Testimonial Collection Workflow
The right thing to do is find a tool that allows you to run through the four steps with little input.
Thinking that saving a few bucks in exchange for your time is worth it rarely ends well.
Finding an all-inclusive tool that does this for you would be best.
The ideal tool to get video testimonials will help fulfill the following characteristics:
Find a tool that allows you to do the outreach automatically
Your marketing efforts most likely involve a lot of messaging already. Why would you want to spend more of your day messaging clients to request testimonials?
You want to make this as effortless for you as possible.
Ideally, you would just export your list of customers and upload them to your software, set up a quick note requesting the testimonial, and then let the tool do the rest.
Find a tool that makes it easy for your customers to share their love
Compromising your customers' time is a bad idea. If they loved your product, they're more likely willing to leave you a testimonial, yet you need to understand that this is a favor.
So, what can you do for them? Make the process as straightforward for them as possible.
That is why you need a reliable video testimonial tool.
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You want a tool that allows you to record high-quality video testimonials but whose interface is so simple and reliable that your customers will consider it a pleasure to review your company.
Again, trying to save money can be the game changer between getting many video testimonials without spending a lot of time or upsetting your customers.
Make the most challenging part the easiest for you
Many business owners boast about being a jack of all trades.
While that's good and often necessary, the ideal scenario is that the owner eventually does less in the business, not more.
Showcasing testimonials on your website usually requires that you exhibit good skills in graphic design, HTML coding, and other related areas.
Can you really envision how much time you will have to spend on this task?
Now, what if you are not a great designer or programmer...
Are you really going to use your time to learn these skills?
Will your business be able to survive if its founder spends time learning extra skills just to add testimonials to their site?
If you want to avoid this, you will want to look for a tool that allows you to store, filter, categorize, organize, edit, and, of course, add testimonials to your website with just a few clicks.
With the rise of no-code tools, this shouldn't be difficult or too much to ask. You just need to find the right tool.
If the tool can help you create widgets that make your video testimonials look GREAT, then it should have bonus points.
The Power of Testimonials Scales Exponentially
Finally, you must understand that the power of testimonials scales exponentially.
What I mean by that is that you can create a campaign today, capture the testimonials, and post them on your site in the next few days after your client sends their video testimonial.
The best is that testimonials are assets, so unlike paid ads or cold outreach efforts you're the value of your testimonials will stay with you for as long as you need them or they are relevant to your business.
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This is great because they will keep compounding value and helping you make money.
If your testimonials highlight a characteristic or feature relevant to your prospects, you could use these assets anywhere and continue to get value from them indefinitely.
The Best Video Testimonial Collection Service
Okay, so recapping.
You need testimonials that build trust. If we get specific about formats, video testimonials are very good for that.
They will help you drive sales, increase conversions, and make an impact.
Time is valuable. If you don't want to spend crazy amounts of your time requesting, capturing, and figuring out ways to share your social proof with the world, you need a service to help you with client testimonials.
The best testimonial collection service will:
- Help you optimize or automate testimonial requests
- Make the collection process stupidly simple for your customers
- Favor video recording and do it with high image quality
- Give you the tools to filter, organize, tag, and edit the video, text, and images collected
- Help you put all of those testimonials on your site without you having to design or code
- Provide you tools to reply, reward, or follow up with customers who leave their feedback
These are some of the criteria that the best testimonial collection service will meet.
Testimonial.to Is The Best Video Testimonial Service
Now that we have spoken about all these let me introduce our solution, Testimonial.to.
Testimonial allows you to collect text and video testimonials from your customers with no need for a developer or website hosting.
It helps you request, collect, publish, and follow up with your testimonials.
- It has T.E.A. (Testimonial Email Assistant) to help launch your testimonial outreach campaigns.
- It allows you to create your own testimonial collection pages and widgets to facilitate and easily automate the process of collecting them.
- Testimonial has its own browser extension to help you capture social proof from social channels, images, email, user-generated content, and more.
- Testimonial allows you to create unlimited Wall of Love embeds, so you can create impactful landing pages as you need
- It has options to reply, reward, and follow up with people sharing their experiences.
- Testimonial's dashboard includes many other features to help businesses leave a great first impression and grow their business.
If you are ready to grow your business without the hassle of time-consuming routines or expensive video testimonial equipment or videographers, and while having complete control of what prospects can see...
You need an all-in-one tool like Testimonial.to.
Start seeing the results and close those deals today. Sign up for your free plan or free trial here.
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