Discover the top 8 free testimonial tools featuring customizable templates, AI generators, and easy integration—no coding required! Collect valuable customer feedback effortlessly.
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If you are a business owner looking to improve your online traffic or increase conversions from ads and other sources, you should be looking to implement or level up your testimonial strategies.
Testimonials are a powerful way to quickly convert visitors, prospective customers, and other leads into paying customers.
They are very good at removing sales objections and building trust. They are a no-brainer.
The reason? You're not the one telling other people your business is good or reliable; instead, your customers do that for you.
These honest experiences can instantly change the perspective of anyone learning about your product or service.
In this article, I'll show you how to start or upgrade your testimonial strategy at no cost by leveraging our free tools and features.
Okay, let's get started.
Testimonial Starter Plan Features vs. Testimonial Free Tools
Before we move on, I must start by making a distinction: the first three tools I will share with you are free features included within Testimonial's Starter Plan.
The Starter Plan is free forever. You can use it at no cost; all you need to start growing your business through testimonials is to sign up for it and enter your details.
The Testimonial Team developed the last four tools that I'm going to share are open to the public and independent of our main product.
You can access these at no cost, even if you are not registered or have a free subscription.
I invite you to check them out. I am sure they could be very helpful to you.
Try them and share them with your friends and colleagues if you think they are worth it.
Let’s get started with the detailed list.
1. Collect Customer Testimonials & Integrate Them to Your Site Using Our Free Browser Extension
We developed this extension to make our client's lives easier.
Anyone can download it for free, and it works with features included in our free plan as well.
It allows you to do things like the following:
Add Twitter Tweets as Customer Reviews
Add social proof to your website with our Chrome extension's Twitter integration.
Easily add tweets from satisfied customers to your Wall of Love and boost your online credibility.
Add Testimonials From LinkedIn Posts, Comments, and Platform Recommendations
Collecting testimonials has never been easier with our Chrome extension's LinkedIn integration. With our native integration on LinkedIn, you can save posts, comments, and recommendations from your happy customers directly on your Wall of Love.
Showcase your expertise and credibility to potential customers.
Display Marketing Testimonials From Any Highlighted Text & Screenshots
With our Chrome extension, you can highlight the best parts of your customer feedback and add them to your Wall of Love.
Capture customer feedback quickly and add it as well. Make it easy for visitors to see why your product or service is the right choice for them.
2. Display Text & Video Testimonials on Your Free Testimonial Page
The public Testimonial page is another free tool included with your Testimonial Starter plan.
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The testimonial page is a dedicated website where you can display testimonials together - text, image, video testimonials, and comments from review sites like G2, Capterra, and other social proof and e-commerce platforms.
To leverage it, share the link with your potential customers. They will see your best testimonials and click on relevant links directing them to your brand or products.
You can also enable your testimonial page to be indexed by search engines so it can be found in organic searches.
I will teach you how to fill out your testimonial page.
Use your collecting widget and send customer experiences to your testimonial page
You can't have a testimonial page without testimonials.
To fill it please do the following:
Sign up for Testimonial
Set up your space
Request testimonials from your customers through your space/collecting page
You can review the testimonials they send you or set your testimonial page to be automatically populated with new testimonials
Optional: Use the Testimonial dashboard or browser extension to import testimonials from other sources like Twitter, LinkedIn, Slack, images, and more.
That's it. You have a free and customizable dedicated page to share with the world. The best? You don't need coding knowledge, hire freelancers or developers, or pay a dime.
3. Use a Free Wall of Love to Display Testimonials & Other Social Proof
The next alternative is the use of a Wall of Love to share testimonials on your website.
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The Wall of Love is a digital page where you can showcase the love your clients send you in the form of testimonials and reviews.
Imagine if you had the option to support your landing pages with a beautiful widget entirely focused on the best experiences of your most amazing clients!
That is exactly what you will get.
You can use it in different formats: animated, fixed, and slider.
This feature is available in all of our plans (even on the free tier).
So, the Wall of Love works similarly to the dedicated page.
You should send the testimonials to your dashboard and then create an embed code to add to your website builder.
This is very easy to do, and you can create unlimited embeds (these include responsive design, and we support multiple customization options).
Most of us use email on a daily basis. How many emails do you send or reply to per day?
If you are to send that significant amount of emails every day, the best you can do is make them count.
How? By creating a professional email signature with an embedded testimonial.
The email signature that our free tool generates is very beautifully designed and has different opportunities for you to add links and customize the visuals.
The best is it will allow you to spread the love of your clients to everyone you interact with via email while you give a great image.
You can try the Email Signature With Testimonial Generator here.
A case study is a thorough evaluation of a product or service.
A case study can take different approaches, but it is usually used to illustrate a business's quality, effectiveness, and veracity.
In B2B, case studies are normally written to portray how the assessed business helped another business succeed, thanks to their solutions.
An average case study is quite formal and rigid, always including sections like summary, problem statement, implementation, analysis, and lessons learned.
As you can imagine, this format looks repetitive and even boring in the eyes of most readers.
Logically, this will not attract your target audience’s attention at all.
This aspect has notable advantages if you use a tool like Testimonial to generate case studies.
First, you would skip more of the research work.
The AI case study generator tool gets the basis to create a case study from your client’s testimonial.
You can add more info if needed - to make it better and more customized.
Finally, the tool will allow you to play with different tones or even custom tones.
That way, you can create a case study that is original and that your prospects will perceive as highly valuable.
But do you want to make it even easier and faster?
You don't even need to craft the request text manually.
Use our email template generator to get a high-quality, customizable copy for your requests.
The email generator is very intuitive. After adding a few details about your business or product, you will get an original text to copy and paste into the Testimonial Email Assistant or your preferred messaging tool.
As I said in previous articles, your customers do you a favor when they leave reviews or share their experiences.
What can you do to help them?
Make the process as effortless as possible.
Our collection landing pages and testimonial forms make it very easy for your customers to write or record their testimonials using guiding questions.
But do you want to go one step further?
You can send them a script for them to record their video with even less effort.
To get started, visit this link, enter the required details, consider adding more information on the optional input boxes, and then, after a quick review, click "Generate."
That is all. Our AI-based tool will generate a script you can share with your clients to help them while they leave you a video testimonial.
The trust badge works as an introduction to other forms of social proof on your landing page. It prepares the website visitor's mind to be impacted by other elements like individual testimonials or Wall of Love embeds more strongly.
You should definitely consider adding a trust badge to your website, landing page, product page, checkout page, social media ad, or anything else you can think of.
You can generate a professional trust badge in HTML on this site.
It’s very easy. Just follow the prompts and copy the code into your website builder.
Why Start Using Testimonial Marketing Free Tools Today
Testimonials are essential for every business strategy. However, many ideas or projects are started on a “shoestring budget.”
We understand that.
So, if you are bootstrapping a business or new idea, you can rely on free tools like the ones I provide in this article while your project takes off.
At some point, your idea will be profitable and generate enough income for you to invest in testimonial software to skyrocket your business’ growth.
We hope you enjoy these free tools. Share them with your friends if you find them useful.
Feel free to sign up for your free Testimonial trial or start a paid plan here.