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At Testimonial.to, our goal is to help you learn everything there is to know about social proof. Through our research and experience, we have come to understand how valuable social proof can be in aiding conversions and driving business growth.
In this article, we hope to delve deeper into the concept of social proof and provide answers to some of the most frequently asked questions we've seen on Google. By the end, you should have a better understanding of social proof and how it can benefit your business.
Tip: Use Command + F to find the answer to specific questions.
Without further ado, let's dive in 👇
What are testimonials and how do they work?
How do testimonials work?
Testimonials work by showing a potential customer that other people are happy with your work. Since testimonials are statements from customers describing their (positive) experience with your work, they come across as credible and trustworthy. That is why they are such an important marketing tool.
What are the types of testimonials?
Testimonials can have different types. Actually, there are three forms of testimonials you could use. The main (and most basic) type is a written testimonial, where the customer would simply write a statement about their experience with you. The best one, however, is the video testimonial, as it showcases a client speaking about your product. It’s eye-catching and memorable, and it can look beautiful. Sort of halfway between text and video, it can be an audio testimonial or social media shoutout talking about their experience.
Who can give you a testimonial?
While any customer can give you a testimonial, it's best to only reach out to those you know are satisfied with your product or service. Contact customers who have had a positive experience with you; they are bound to give you a nice testimonial.
Why are testimonials so powerful?
Testimonials allow potential customers to hear from current or past customers, rather than simply taking your word for it. This makes them very credible and trustworthy. Testimonials also tell a story - the story of a customer's experience with your work. This is bound to catch people's attention and is more likely to be remembered by them. That's what makes testimonials so powerful.
What is the best testimonial example?
The best testimonial is attention-grabbing and concise. It should ideally have a narrative that tells the story of your customer's positive experience with your work. To showcase this experience, it's important to include the identity of your customer and, if it's a written testimonial, their picture. A video testimonial is even better, as it is more attractive and credible. Check out this resource for examples of great video testimonials.
What is the purpose of a testimonial?
Testimonials are used by businesses to indicate to potential customers that they have been successfully helping clients in the past. Having happy customers speak about the product/service is a great way to build trust with potential customers and convince them to invest in what the business is selling.
More technical Testimonial FAQs
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How do you collect a testimonial from customers?
Inviting customers to give testimonials is a great way to build your online reputation. You can simply email customers and ask them for a testimonial. To make the process easier, you can use one of the fifteen email templates available in this resource. Just copy and paste the template, and fill in the blanks with your own information.
In general, there are many ways to easily collect testimonials and make the best of them. Check out this resource for 14 tips on how to obtain more customer testimonials.
How to add testimonials to my website?
It is a good idea to dedicate an entire page on your website for testimonials, in addition to highlighting them on the homepage. There are some great examples of websites having beautiful testimonial pages and walls of love. The simplest way to create your own customer testimonial page is by using Testimonial.to. It will help you streamline the process to collect, manage and showcase your testimonials in a single place!
Is a testimonial the same as a review?
Testimonials and reviews are two different forms of social proof. Testimonials are more formal as they describe the speaker's personal experience with the product or service. Reviews, on the other hand, tend to be more informal and more factual, providing a general overview of the product or service. Testimonials can be more persuasive than reviews, as they come from real people with first-hand experience; whereas reviews can be more reliable than testimonials, as they are often written by experts or people with extensive knowledge on the matter.
Do testimonials need a name?
While it's not a legal requirement to name the customer when publishing a testimonial, you should still be mindful of some legal requirements. It's highly advised to include the person's name and picture with their testimonial, as this helps establish credibility and avoid suspicion of fake testimonials. By seeing a name and photo next to the testimonial, potential customers are more likely to trust and connect with the stories and experiences being shared.
You can find more legal tips on testimonials on this page.
How long should a testimonial be?
If you're writing a testimonial, it should be no longer than two paragraphs. Ideally, it should be one paragraph to keep the reader's attention. Video testimonials should be up to 90 seconds, and the shorter the better, given shrinking attention spans.
What are the elements of testimonials?
A testimonial should contain three elements: before, after, and during to highlight the importance of the product or service in question. Specifically, it should describe the difficulties faced before choosing the product or service, the positive outcomes after using it, and the experience with the business. This is how a testimonial can tell a compelling story.
Crafting a testimonial
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How to write a testimonial?
There are several key elements that you should include in a testimonial. First, it should describe the customer's full experience and highlight the positive impact that the product or service had. Second, it should be concise and straightforward. To write an effective testimonial, imagine that you are speaking to someone and telling them about your experience with the product or service. Write down your thoughts in that conversational style.
Testimonial Examples
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B2B testimonial examples
Testimonials can be very useful for B2B businesses, they help build your brand and increase your conversion rate. There are many examples of great testimonial pages.
Testimonial examples in advertising
Testimonials are such an important tool in advertising and they come in all shapes and sizes. They can be in text format, and published on social media (beautiful templates for that are here), or even better, they can come in video format.
What is an example of a testimonial?
In general, a testimonial is a statement where a satisfied client would talk about their experience with a product/service. Ideally, businesses put together these testimonials and create a testimonial page or a wall of love to showcase the positive feedback they’re getting.
Video testimonials
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What is a good testimonial video?
A good testimonial video is one that captures the great work of a business, and the positive impact it has had on customers but without being long or overly complicated. Ideally, a testimonial video tells a story about a product/service, in simple terms and in no more than 90 seconds.
How do you make a testimonial video?
To make a customer testimonial video, first, consider the preparatory steps. Start with preparing your questions. It is essential to be well-organized to obtain a structured and interesting video. Also, you have to brief the client to put him at ease: it's a matter of talking to him even before the shoot to put him at ease, suggesting that he sit down and frame the camera properly, and even give him a bottle of water. You should consider the conditions of the shooting, making sure they are ideal. For example, light is very important to have a professional rendering: natural light is preferred, but it is quite possible to use artificial light in addition. And for better sound quality, shoot in a quiet place. You could, instead, have the client shoot their own testimonial video. In this case, also make sure you send the questions in advance and mention a preferred length, to help them structure their video. Your customers can then film themselves very simply with a smartphone and capture the testimonial video.
How are video testimonials collected from clients?
Collecting video testimonials is an entire process, but testimonial.to makes it very easy. To make it short, you need to think about the questions you are going to ask to make your client's video testimonial a success. You have to choose either the filming option to capture the testimonial or ask the client to do it themselves and simply send the videos. You can interview your client in their offices, in yours, or during an event. The main thing is that the place should be bright and calm.
What should a video testimonial include?
There are important elements in a customer testimonial video. Of course, it should be kept short but include all the necessary information. You can organize the video into 3 parts so that it is clear and pleasant to watch. First of all, the client introduces himself: his name, his company, and his functions. Then, the customer explains the problem they faced, explains what type of solution they were looking for, and why they chose the product/service in question. Finally, the customer explains how the product/service solved the problem and talks about their experience with your business.
Why do we need video testimonials?
You need to use video testimonials because it is the most effective format of testimonials. 2 out of 3 people say they are more likely to buy a product after watching a video customer testimonial. Almost all potential customers prefer watching a video to reading a long text, so video helps activate the power of customer testimonials, to make them more alive, and more relatable. Video testimonials are more trustworthy and seem authentic. It is always possible to embellish a written client testimonial but with a video customer testimonial, it is not possible to “cheat”. The video testimonial is thus a guarantee of greater authenticity and transparency. In addition, the video testimonial can be more easily shared on social networks; video is a powerful communication tool and social media is now based around it.
How do you post a video testimonial?
You can use Testimonial to create a video testimonial page on your website. The process is super easy and straightforward, and the result is beautiful.
Are video testimonials effective?
Video customer testimonials are very effective. Trust plays an important role in purchase intention: the customer testimonial is a selling point. Indeed, 73% of Internet users are more likely to buy a product or service after watching a video (Source: DemandGen). Video provides transparency and signifies honesty. The customer testimonial looks authentic and stands out. By combining visuals and sound, and by putting a face and a person in front of a potential customer, the video testimonial allows a connection. In addition, future customers feel they relate better when they see customers who resemble them: both in physical characteristics (age, gender) and in working conditions or lifestyle, whereas these details are difficult to discern in written reviews.
Testimonial Examples
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What is an example of a testimonial?
Testimonials come in all shapes and sizes. They range from short quotes to longer stories to videos. Testimonial pages often have a variety of forms of testimonials.
What’s the best way to display testimonials on a website?
There are many options to show off your glowing testimonials, including some of them on your homepage, having a dedicated testimonials page, or, arguably the best option, having a wall of love. You could display your testimonials on a page or wall of love by using Testimonial.to which is the simplest way to collect, manage and showcase all your testimonials in a single place.
Do you need permission to use testimonials?
You need your client’s permission to publish their testimonials (especially with their picture or if it’s a video testimonial, in order to avoid getting in legal trouble. There are a few other legal tips to keep in mind when it comes to testimonials.
How do I include testimonials on my website?
With Testimonial, you can quickly and easily collect text and video testimonials from your customers with no need for a developer or website hosting. You just need to create a new space for your testimonials and then start adding your text or videos. You could even effortlessly make your own wall of love.
How do you politely ask for a testimonial?
Make sure you pick a customer who is clearly happy with your work then simply proceed to email them, using these templates. If you are contacting many customers at once, try to edit your emails a bit in order to personalize them, to maximize your chances to get a positive response.
Testimonial Template
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Creative testimonial design templates
Even if you have good content for testimonials, it still matters how they look. A good testimonial has to have an appealing and creative design. Here are 40 free design templates to make testimonials look as great as they sound.
Client testimonial captions and templates
Client testimonials can be short and concise like a caption. Here are some templates that can inspire a nice testimonial. There are also beautiful templates you can post and use captions on for social media.
That’s a wrap! We hope you have found the answer to what you were looking for. If it is not the case, do not hesitate to reach out to us. We’re always happy to help ✌️
If you’re just getting started with your social proof and testimonial strategy, the following resources might help 👇
