Table of Contents
- Why Customer Testimonial Videos?
- Reviews vs. Customer Testimonials
- Make Recording Video Testimonials a Priority
- Do I Need a Tool to Make an Effective Testimonial Video?
- Great Customer Testimonial Videos Start With a Plan
- The Ideal Testimonial Video Request Strategy
- Make an Effective Video Testimonial Collection Process
- Skip Video Production, Use Your Good Videos Today
- You Have Great Testimonials, Create Your First Wall of Love
- These Were Our Top Tips for Making Video Testimonials
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Learn how to make impactful customer testimonial videos with Testimonial. Get tips, questions to ask, and our best steps for perfecting your video testimonials!
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High-quality customer testimonials are key to growing every B2B product or service.
You can have a great website, a demo video, and a great description.
Yet, potential customers want to see your social proof before making any transaction or commitment.
They want to feel safe.
They want to feel they are making a good investment
They want to feel they are getting the best value for their money.
Your best customers, satisfied customers, won't have any issues recording video testimonials for you, but you need to know the right strategy to ask for them, guide them with the right questions, use specific tools to record good videos, etcetera.
In this guide, we're sharing why high-quality video experiences are important and provide the best guidelines for creating a testimonial marketing campaign that truly converts. Learn how to create your own marketing videos effortlessly.
Why Customer Testimonial Videos?
To define why testimonials in video format are preferred over other types of social proof, we need to differentiate reviews and customer testimonials and their role in attracting new customers.
Reviews vs. Customer Testimonials
Reviews are comments your users leave on a platform review, such as Google Reviews or Yelp, following their own initiative and describing their experience using your product.
Due to that, they can be very short or a bit vague.
But don't get me wrong. What I want to emphasize here is that reviews have some sort of lack of control as their distinctive trait, not that they are inherently bad.
There are some reviews that are very good because some people take their role as reviewers seriously. There are also a few customers who want to support businesses they like and leave generous reviews once in a while.
That's cool, but you can't rely on those works of goodwill to grow your business.
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You could use some of those reviews (the best ones) to add them to your main testimonial marketing strategy, but you need testimonials to be the core of it.
Testimonials are pieces of social proof that you collect intentionally and strategically.
You request these from your star customers. The real success stories.
If you know how to do this right, you will have a well-thought workflow to make sure your testimonials 1) get collected, 2) meet specific standards, and 3) can be used in a way that you can actually make money and scale your business.
And if you don't... Well, don't worry. This guide will show you how.
Make Recording Video Testimonials a Priority
Now you know why reviews are not enough.
You need testimonials.
Written testimonials are great, but recording them in video should be one of your priorities.
Video, due to its interactive, engaging, and capturing nature, is usually more memorable and relatable.
So, websites with customer video experiences generate a higher impact and have greater conversion rates.
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Plus, you can repurpose powerful videos beyond your website in many ways (more on this later).
Before we proceed, please note that you don't need a video production team. You just need to create decent-quality video content to use as a mini case study on your website.
Do I Need a Tool to Make an Effective Testimonial Video?
I admit that there are multiple ways you can try to run your testimonial marketing campaigns for a lower cost, such as combining different free tools or running some parts of the work "manually."
However, there is nothing like using testimonial video services to help you record quality videos and run streamlined production processes without investing your energy and physical and mental resources.
Every decision in life is a trade-off.
You can try to create a sustainable collection workflow without a platform and seek the lowest pricing possible, but in my experience, the feedback is usually that burnout and end up signing up for a tool like Testimonial.
You could spend hours sending emails, following up with those emails, doing video editing, getting reviews and approval of the assets from your users, adding them to your site, and more...
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But why do it when there are great software tools that can do this for you for a small monthly fee?
A fee that will easily pay itself with the inflow of new customers driven by your testimonials.
Okay, now that we are clear about why you need testimonials and that an affordable tool to request and automatically make professional videos is the best option, let's get you started.
Great Customer Testimonial Videos Start With a Plan
Multiple camera angles, post-production, finding the right equipment, etcetera. Forget it!
You don't need a new daily task or job. Your team members don't need to learn how to make more stuff.
You need to create a video collection system (or get it).
We at Testimonial are all about creating the perfect system for you.
This system is all about you.
We want happy customers, so you are our priority.
Your business. Your success. Your health. Your happiness.
Instead of spending weeks on trial and error creating an integration of multiple free services and manual tasks, you could jumpstart your way to success by finding a precise solution that instantly provides you with the full creator toolkit.
An indicator of success? You can run through the full process with a single tool without wasting your precious time and energy.
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Saving money is not always an indicator of making the right decision.
There are services like Testimonial, which will give you a perfect solution for an affordable monthly or yearly payment.
The Ideal Testimonial Video Request Strategy
The ideal system asks for video marketing testimonials on autopilot.
Whether you're doing a lot of email Slack or not... Do you really want to spend a few extra hours each week messaging your clients to get their audio and video reviews?
Think about it twice. You still would need to follow up with each customer until they complete their part.
Use a tool that can do this for you automatically.
The perfect scenario is that you export your customer emails, add them to your service, and write a quick text to send with each request.
Your tool does the rest, and you wait until the new testimonial submissions start hitting your inbox.
With Testimonial, all you would have to do is choose a customer list, set up a quick request note in T.E.A. (our Testimonial Email Assistant), and the tool would do the outreach to get you genuine customer reviews and testimonials.
Make an Effective Video Testimonial Collection Process
You may be wondering. "Okay, I am reaching different target customers with a custom message.
But you are trying to sell me a complete testimonial marketing system not a messaging tool... What is going to help increase the collection of testimonials?"
In this second stage, all the success will be related to the testimonial collection landing page, which you will either embed in your collection email or link to so that your customers can follow it and leave a high-quality video.
The Testimonial collection widget is a mini landing page that you can set up in two minutes without the need of any design or coding skills.
It captures successful testimonial videos because:
- Makes the testimonial process stupidly simple
- Keeps video testimonials short and to the point
- Guides the customer regarding what to say in the video
- Films a testimonial using the customer's mobile device
- You can watch the video immediately and take it to your website in seconds or automatically
Your customers are doing you a favor, so the best you can do is return the favor by simplifying this process.
If they open your email, click the link, and the testimonial request is a time-consuming form or a lengthy sales letter-like email. You are done. The customer reactions will not be favorable in most cases.
You don't want to miss your chance to get their opinion on video.
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So, you want software that allows you to record cool video experiences but whose interface is so simple and reliable that your customers will consider it a pleasure to review your company.
Again, trying to save money can be the game changer between getting many video reviews without spending much time or upsetting your customers.
Okay, let's do a recap of what we have covered so far.
- You want your brand to break the barriers of objections and distrust to sell more
- The answer is video experiences that include testimonials that convince potential customers
- One of the best ways to get them faster and easier is by using a tool to request and showcase videos on your website
- Testimonial.to is a great option to get these videos from customers using affordable, high-end technology
- The first step is to create a custom note for your potential reviewers and include a link to your Testimonial space
- These customers will be guided through a list of questions to record a powerful video testimonial
Other things to consider are the following:
- Testimonial will send an automatic thank you note to your customers
- You can reward your users for sharing this feedback with the world (optional). Testimonial would manage the rewards for you. These could be sent manually or automatically.
- These real customer stories will hit your dashboard (you will see the newest on top of the page)
- Testimonial provides you with resources to organize, tag, edit, and manage your new testimonials across different spaces
Skip Video Production, Use Your Good Videos Today
Now, you have those beautiful (and very valuable) assets on your dashboard.
What is the best part? You can start leveraging them immediately.
Yesterday, I saw a video service that stated the turnaround times were about 10 to 17 days to get one video ready for you.
Really? Can founders wait 17 days to get a video ready for them?
Our best customer testimonial videos are simple yet powerful: a customer is talking in front of the camera and discussing why he loved the product or service provided.
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That is it. You don't need a set, lighting equipment, or TV cameras.
Prospective customers want authenticity.
The strategy and velocity you put into this endeavor are more important than the tech setup.
With a solution like Testimonial, you will have good-quality videos on your dashboard within the first few seconds they have been recorded.
You Have Great Testimonials, Create Your First Wall of Love
Once you have a few testimonials about your service or product on the dashboard, you can create a Wall of Love with a few clicks.
A Wall of Love is a digital page on which you can showcase the love your clients send you in the form of testimonials and reviews.
Imagine a landing page focused on the best experiences of your most amazing clients!
This feature is available in all our plans (even on the free tier).
Put everything in one place:
- Video and text testimonials
- Comments from social media
- And more
If you think it sounds cool, you should take a look at one. That experience can say more than my words.
Testimonial.to’s Wall of Love, for example, looks like this.
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What do you think? Do you want to see more?
Check out our article, which provides more in-depth information about this topic.
These Were Our Top Tips for Making Video Testimonials
Okay, we have come to the end of this guide.
Testimonial.to is the best service for recording and showcasing your customer experiences on your website in seconds.
Don't believe us; try it for yourself.
Make a testimonial video collection campaign today. Sign up for your free trial here.
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